Simone Melvin

Meet The Founder Of Brēz, America’s Best-Selling Cannabis Drink Aaron Nosbisch fell in love with pot as a teenager, much to the chagrin of his ATF agent father. He’s now the CEO of Brēz, the leading brand in the buzzy THC beverage market. And Dad is a customer.

THC beverages are the buzziest sector in the cannabis industry, showing no signs of slowing down as more canna-curious consumers take notice.

My latest, a feature on Brēz: one of the best-selling THC drinks on the market--and what it took to get there.

How Crumbl Cookies Devoured America Jason McGowan had no baking experience but cofounded a viral cookie company that now has more than 1,000 stores—and rumors of a $2 billion sale. Inside a financial sugar rush.

Crumbl has hit a sweet tooth all over North America, with more than 1,000 stores—and rumors of a $2 billion sale.

I spoke to Jason McGowan and Sawyer Hemsley about cofounding the viral cookie company, and where they go from here.

Inside a financial sugar rush, and what skeptical analysts say:

Forbes has a scoop on the Blake Lively-Justin Baldoni scandal today.

Those “It Ends with Us” costars have gotten most of the attention in the escalating dispute, but another defendant in Lively's case—who's preparing to sue her back as soon as today—is the billionaire Steve Sarowitz.

We look forward to a reset at @forbes.com www.forbes.com/sites/forbes...

The Ruby Slippers have officially sold for $32,500,000 (includes Buyer’s Premium) 👠 #HeritageAuctions

Watch the bidding war!

Had the pleasure of talking about watches, entrepreneurship and the value of time with Michael Strahan for the latest magazine issue of ForbesLife. www.forbes.com/sites/simone...

Aritzia’s Cult-Like Following Makes Its Founder A Billionaire Aritizia founder Brian Hill has retail in his blood. His grandfather, an Irish immigrant, bought a dry-goods store in Vancouver in 1945, and his father later opened a department store, Hill's of Kerri...

New from me for @forbes.com: Brian Hill, the founder of popular fashion brand Aritzia, is a billionaire.

I interviewed Hill last year in Vancouver. Read more about the inside story of the brand below.

www.forbes.com/sites/jemima...

This Protein Bar Cofounder Sold His Company For $600 Million. Now He Wants Another Bite Of The Market. Peter Rahal’s new David bar was designed for the Ozempic generation. A portrait of a hungry entrepreneur.

Great story from @simonemelvin.bsky.social: "RxBar cofounder, Peter Rahal, sold his first company to Kellogg's for $600 million in 2017. Now free from a five-year-long non-compete agreement, his new David bar aims to be the ultimate health supplement."

www.forbes.com/sites/simone...