Eric Van Buskirk

Google's new user intent extraction research shows the direction they're taking for the next generation of on-device AI. via @martinibuster.bsky.social

#seonews #Google

Google AI Mode Product Images With Price Labels Google is testing adding price labels on top of the product images within AI Mode results. I tried to replicate this but I was not able to, so it seems like a test.

Google AI Mode tests product images with price labels www.seroundtable.com/google-ai-mo...

Think you know how people behave in AI Mode? Think again.

Our team hand-annotated hundreds of user behaviors inside Google AI Mode.

Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!

My team just completed unicorn-level research: the first independent usability study of Google’s AI Overviews (AIO).

🔎 70 users, 400 live AIO encounters

Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX

What Our AI Mode User Behavior Study Reveals about the Future of Search Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

www.growth-memo.com/p/what-our-a...

From my user behavior studies, over 80 participants, done for
@kevin-indig.bsky.social
and Propellic.

What Our AI Mode User Behavior Study Reveals about the Future of Search Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

www.growth-memo.com/p/what-our-a...

Webmasters: Trust Goggle as far as you can throw 'em. Then verify with your own data.

What could go wrong after sending the Goon Squad to the best cities in US?

Feeling happy I left Amerika.

SEMrush was acquired by Adobe for $1.9B.

Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).

#FeelingSlackJawed

Propellic Research Data-based SEO strategies that get you noticed in search and booked directly.

3/3
As AI increasingly shapes discovery, attention — not impressions — becomes the signal that matters.

www.propellic.com/research

People use the general map to scan quickly, but they spend 10x more time on the individual profile to actually plan and book. Your GMB card isn't just a listing; it's your conversion engine.
2/3

Please take a look at this comparison from the usability research I oversaw for Propellic Travel.

Broad Map View--> Dwell Time: 1.88 seconds. Specific GMB Card--> Dwell Time: 19.36 seconds. 😲
🧵 1/3

Congratu-fukking-lations to the oil companies from the US that Trump announced will be taking over the drilling for a country with more oil deposits than Saudi Arabia. This will be Trump's greatest grift ever.

Google and Facebook also turned (more) evil and dumb. Does the "correlation does not equal causation" concept apply here?

Almost 2026. This year, I led multiple public-facing AI search usability studies for clients (125+ participants combined).

I’m launching a new research track for AI and search brands looking to elevate their authority next year.

It centers on consumer survey studies.

SEMrush was acquired by Adobe for $1.9B.

Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).

#FeelingSlackJawed

Vilain strikes again after irreparably screwing up the US government.

The age of feudalism cometh back.

Welcome! You are invited to join a webinar: From Search to Purchase: How AI is Disrupting Every Stage of Travel Booking. After registering, you will receive a confirmation email about joining the webi... AI has already transformed how travelers dream, plan, and book their trips. Until now, the industry lacked hard data on what’s really happening inside Google AI Mode. That changes with this first-of-i...

us02web.zoom.us/webinar/regi...

Think you know how people behave in AI Mode? Think again.

Our team hand-annotated hundreds of user behaviors inside Google AI Mode.

Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!

I posted this 10 years ago and then bought zero crypto.

Initially, it seemed too much trouble.

Then, five years later, crypto bros made me realize it's icky and BS. 😆

$10,000 ten years ago= $2,390,000 today.
Percentage Gain= 23,900%

C'est la vie.

#fail

FB lost whatever small amount of credibility it had. People don't want to do AI for a company that's so dishonest when there's so much at stake.

After doing the 70-person usability study with
@kevin-indig.bsky.social I can say with 100% certainty we're fooling ourselves by relying so much on click data. Search behavior with AIO and other SERP features is complex, but it follows CLEAR PATTERNS. Click data is 1/2 the story.

Opinion | A Comprehensive Accounting of Trump’s Culture of Corruption

Gifting this because: Entrepreneur Justin Sun, who spent over $40 million on Trump cryptocurrency and previously invested $75 million in another Trump crypto venture, benefited when the SEC paused its fraud case against him shortly after Trump took office.

www.nytimes.com/2025/06/07/o...

How Google AI Mode Keeps Users in AI Mode AI Mode is a new feature in Google Search that utilizes AI to provide in-depth, comprehensive responses to detailed questions. Last week at Google I/O, Google announced that AI Mode would become publi...

My latest rant:

How Google's AI Mode is Designed to Keep Users in AI Mode

#SEO #AI #Google #AIMode #GoogleIO

www.linkedin.com/pulse/how-go...

If it was a “personal” and not a “presidential” meeting, why the presidential seal?

Why Vietnam Ignored Its Own Laws to Fast-Track a Trump Family Golf Complex

Gifted because I live in Vietnam, and it's disgusting to see the Trumps grifting their way through so many corrupt transactions with foreigners and foreign countries. www.nytimes.com/2025/05/25/w...

How much more insulting could someone be to an entire industry? Joe P. uses the term "SEO gurus" for everyone in our industry. I love journalists, but @joeprocopio.com acts like a guru himself and makes me hesitate.