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Tom Kerwin

@tomdkerwin.bsky.social

Trying to draw the rest of the fucking owl. My best efforts so far are Innovation Tactics (my deck from pipdecks.com) and what we do at crownandreach.com

174 Followers  |  151 Following  |  49 Posts  |  Joined: 12.04.2023
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Posts by Tom Kerwin (@tomdkerwin.bsky.social)

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It isn't possible to be scolded, or even distracted, into happiness. The more fully you accept and love your child no matter what their experience is and how they feel about it, the more capacity for happiness they will have. This goes for you as well as for your children.

23.01.2026 21:18 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Observations of Leadership (Part Two) | Hazel Weakly Hey again! Welcome back to part two of me reflecting on the past few quarters and writing down my answers to John Cutler and Tom Kerwin’s questions on how...

A few years ago, I read an article from @johncutle.fish and @tomdkerwin.bsky.social on how leaders navigate uncertainty and ambiguity. It inspired me to write my answers down to a new section of questions every few years.

This is part two! It's been fun to look back and see my thinking mature

06.01.2026 00:04 β€” πŸ‘ 17    πŸ” 4    πŸ’¬ 1    πŸ“Œ 0

Thanks to @erikahall.bsky.social @amyhoy.bsky.social @camerontw.bsky.social @dougrabow.bsky.social @tomdkerwin.bsky.social @edzitron.com @goodspeed.bsky.social @acuity.design @allenholub.bsky.social for the writing that made it into this milestone issue of the Picnic!

05.01.2026 15:00 β€” πŸ‘ 8    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Your metrics are an avoidance strategy Being able to quantify outcomes doesn't make them meaningful. Moving past artificial metrics requires building shared intention with colleagues.

VCs fund companies who get on the latest hype train. But when the product doesn't solve any real problems, showing "progress" is impossible!

So a lot of people are going to come back to the office this week and set goals based on what activity is easiest to measure, rather than what is important.

05.01.2026 14:56 β€” πŸ‘ 53    πŸ” 11    πŸ’¬ 2    πŸ“Œ 1

Also I enjoy the game of trying to guess who’s piece you’re going to link to before I click the link.

Today, I guessed @hiredthought.bsky.social right away :)

09.11.2025 22:32 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Another banger

09.11.2025 22:19 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Lies, damn lies and metrics

One company lost 30 points of NPS in a single day.

Not because customers were unhappy. Not because the product changed. Not because anything in the real world was different.

So what actually happened? And why did they cover it up?

reach.crownandreach.com/posts/lies-d...

04.10.2025 10:49 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Putting an idea out there that just occurred to me while chatting about 'The Thick of It' with @tomdkerwin.bsky.social - I think the UK needs a 'Silicon Valley' type satire.

A British startup trying to be ambitious, but hampered by insecurities and class differences.

25.09.2025 11:19 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

You’re in for a treat!

08.09.2025 05:50 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Loving the gang you’ve gathered together in that piece.

07.09.2025 19:41 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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WEIRD. It doesn’t do the skewhiff thing for me

07.09.2025 18:23 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I will pay for that crime against our topographic forebears

Thank you for sharing despite the eyeball assault

07.09.2025 18:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Sucks being in the timeline where Randall and Waternoose got away with it

11.08.2025 11:32 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

YES!

11.08.2025 11:02 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Love it!

24.07.2025 18:28 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Oh hi!!!

What a cutie

24.07.2025 18:28 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thanks for the shout out!

21.07.2025 13:06 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I feel the horror vibrating from that quoted post!

07.05.2025 09:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Woohoo!

18.04.2025 20:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Personalization feels like it should easy β€˜cos humans are good at messy context.

So why is AI p13n so crap?

AI struggles because human tastes aren’t neat. We cluster weirdly, and small differences matter a lot at the edges.

Popular stuff is easy to recommend.

Matching your weird is impossible.

18.04.2025 14:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1

Realised that just mirrors the way you looked at differentiation from company and consumer viewpoints.

Overall, your point makes sense and seems robust compared with the common wishful thinking about differentiation

01.03.2025 08:49 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Love the time series graphs and clarification

One question I was left with: distinctiveness. Surely I could create a 100% distinctive product almost instantly. What grows over time - isn’t that more recognition in the consumer base?

I might be misunderstanding a technical term.

01.03.2025 08:20 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Queued!

The Hawk Tuah arc feels quintessentially 2024

20.02.2025 23:15 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I loved it. A decadent treat for the eardrums.

Can we dare to hope for some more soon??

17.02.2025 17:23 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

SO GOOD

28.01.2025 22:46 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Ooooooh!

28.01.2025 22:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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On not going to Auschwitz It is thirtyΒ years since I didn’t go to Auschwitz. The memory of not going has never left me. In 1985, I was living in KrakΓ³w, just 40 miles on the slow stopping train from OΕ›wiΔ™cim. I could …

I wrote this on this day ten years ago. It has become a necessary ritual to share it again each year and to remember for those who no longer can.

27.01.2025 08:00 β€” πŸ‘ 78    πŸ” 27    πŸ’¬ 2    πŸ“Œ 2

glad I have finally collected all circumstances in a big box. There were loads of the buggers

23.01.2025 23:23 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Tall Tales and the Broadcast System β€” Listen & Often Tall Tales is bi-monthly comedy night which has seen the first drafts of various Radio 4 shows ( Warhorses of Letters , Before They Were Famous ,  Some Hay in a Manger ), stories which went onto...

Tall Tales, Tue 28th Jan: All star cast featuring @garethmedwards.bsky.social @johnfinnemore.bsky.social @alxfrnkln.bsky.social @rosalieminnitt.bsky.social Susannah Pearse, North London Tavern, 8pm, Β£5

Lovely to see you there, email us: www.listenandoften.com/talltales

09.01.2025 13:47 β€” πŸ‘ 5    πŸ” 4    πŸ’¬ 1    πŸ“Œ 0

Complexity is not your enemy, bud

Needless complicatedness is. And there’s no complicatedness quite as sad and ruinous as that which attempts to wring the soul out of messy, generative, ambiguous, human complexity.

11.12.2024 09:53 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0