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Tom Kerwin

@tomdkerwin.bsky.social

Trying to draw the rest of the fucking owl. My best efforts so far are Innovation Tactics (my deck from pipdecks.com) and Master Multiverse Mapping (my course available at triggerstrategy.com)

143 Followers  |  150 Following  |  39 Posts  |  Joined: 12.04.2023  |  1.8994

Latest posts by tomdkerwin.bsky.social on Bluesky

Love it!

24.07.2025 18:28 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Oh hi!!!

What a cutie

24.07.2025 18:28 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Thanks for the shout out!

21.07.2025 13:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I feel the horror vibrating from that quoted post!

07.05.2025 09:37 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Woohoo!

18.04.2025 20:10 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Personalization feels like it should easy โ€˜cos humans are good at messy context.

So why is AI p13n so crap?

AI struggles because human tastes arenโ€™t neat. We cluster weirdly, and small differences matter a lot at the edges.

Popular stuff is easy to recommend.

Matching your weird is impossible.

18.04.2025 14:56 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

Realised that just mirrors the way you looked at differentiation from company and consumer viewpoints.

Overall, your point makes sense and seems robust compared with the common wishful thinking about differentiation

01.03.2025 08:49 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Love the time series graphs and clarification

One question I was left with: distinctiveness. Surely I could create a 100% distinctive product almost instantly. What grows over time - isnโ€™t that more recognition in the consumer base?

I might be misunderstanding a technical term.

01.03.2025 08:20 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0

Queued!

The Hawk Tuah arc feels quintessentially 2024

20.02.2025 23:15 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I loved it. A decadent treat for the eardrums.

Can we dare to hope for some more soon??

17.02.2025 17:23 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

SO GOOD

28.01.2025 22:46 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Ooooooh!

28.01.2025 22:46 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
On not going to Auschwitz It is thirtyย years since I didnโ€™t go to Auschwitz. The memory of not going has never left me. In 1985, I was living in Krakรณw, just 40 miles on the slow stopping train from Oล›wiฤ™cim. I could โ€ฆ

I wrote this on this day ten years ago. It has become a necessary ritual to share it again each year and to remember for those who no longer can.

27.01.2025 08:00 โ€” ๐Ÿ‘ 78    ๐Ÿ” 27    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 2

glad I have finally collected all circumstances in a big box. There were loads of the buggers

23.01.2025 23:23 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Tall Tales and the Broadcast System โ€” Listen & Often Tall Tales is bi-monthly comedy night which has seen the first drafts of various Radio 4 shows ( Warhorses of Letters , Before They Were Famous ,  Some Hay in a Manger ), stories which went onto...

Tall Tales, Tue 28th Jan: All star cast featuring @garethmedwards.bsky.social @johnfinnemore.bsky.social @alxfrnkln.bsky.social @rosalieminnitt.bsky.social Susannah Pearse, North London Tavern, 8pm, ยฃ5

Lovely to see you there, email us: www.listenandoften.com/talltales

09.01.2025 13:47 โ€” ๐Ÿ‘ 5    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Complexity is not your enemy, bud

Needless complicatedness is. And thereโ€™s no complicatedness quite as sad and ruinous as that which attempts to wring the soul out of messy, generative, ambiguous, human complexity.

11.12.2024 09:53 โ€” ๐Ÿ‘ 6    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Love that, and the rowing analogy

Similar in partner dance - good technique is powerful with way less effort, but most people get stuck on powerful-with-effort.

Also yeah: Hustle bros

06.12.2024 19:41 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Fair - the understandable tendency to do more of whatโ€™s already selling is frequently proven wrong by weird left field ideas

06.12.2024 18:56 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

โ€ฆ but this is also a factor of the kinds of books and talks that lots of people want to buy

06.12.2024 18:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

โ€ฆ itโ€™s also a rolling series of small shocks as you realise how many of the books are extensively made up, or are a โ€œwhat I think we shouldโ€™ve doneโ€ reaction to past frustrations.

See also conference talks.

06.12.2024 18:21 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

This explains much

Perhaps we need fewer Grand Unified Theories and more Tiny Wonky Praxis

06.12.2024 18:11 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

โ€ฆ that emerged from shipping lots at various companies. I suspect the sheer number of stakeholders and dependencies at big tech companies make all this stuff 100X harder than at small companies, which are 100X harder than solo shipping

06.12.2024 16:12 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Great article

Particularly liked โ€œYou should constantly ask yourself โ€œcan I ship right this second?โ€ If not, what would have to change for me to be able to ship something?โ€

Iโ€™ve been thinking about that a lot as I was building out a course to share Multiverse Mapping. It rhymes with the principles

06.12.2024 16:11 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Builder: what do you think of this product idea?

AI: I think itโ€™s a very interesting idea, delving into data visualisation

Builder: great and world you buy it?

AI: Itโ€™s hard to say, but I might not

Builder: No, I think you would buy it

AI: yes, youโ€™re right, I would buy it.

Builder: thanks!

05.12.2024 14:22 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Still the best cover ever

And probably the best thing on the internet

The cuts โ€œintroducing the bandโ€ at the end ๐Ÿ‘จโ€๐Ÿณ๐Ÿ˜˜

https://youtu.be/pmfHHLfbjNQ

06.05.2023 09:44 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image

Wanna see the exact moment when Duke Ellington stopped giving a toss about tune naming?

29.11.2024 17:48 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image 12.02.2024 14:04 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
An incoherent flow chart for โ€œshould I use AIโ€

An incoherent flow chart for โ€œshould I use AIโ€

This is the most accurate image AI has ever generated

15.11.2023 22:35 โ€” ๐Ÿ‘ 2491    ๐Ÿ” 1101    ๐Ÿ’ฌ 56    ๐Ÿ“Œ 95

Always more social always more media!

Welcome!

Excited for your new book x

21.06.2023 20:33 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

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