Nathan Thomas

Pool or POSSIBLE next week? Maybe both?! Excited to be back this year and looking forward to meeting up with clients and colleagues. Hit me up if we haven't scheduled some face time yet. Would love to talk Ad Ops, Yield Ops, 1P Data, Child Directed Advertising, Curation and much more!

Excited to be back at Possible in sunny Florida!

Please message me to set some time and talk all things AdTech, Programmatic, Curation, exclusive 1st Party Data and more. Would love to chat and discuss how I can help you with advisory, consulting and fractional leadership services!

Ad spend in gaming environments still lags. Ever since I began my online advertising career in 2008 at Playwire we had to constantly evangelize our inventory, trying to convince non-endemic brands why they should advertise with us. Fast forward 17 years, and the industry is still behind.

Excited to announce that I will be attending @marketecture.tv's Live Conference in New York 3/17! Looking forward to great sessions and seeing all my fellow AdTech colleagues (and of course paying respect to @adtechgod.com ). Please reach out to schedule some face to face time while I am in NYC!

To my AdTech people- who will be at RampUP next week? Would love to connect! Ping me.

Excited to announce the launch of www.thomasmediaconsulting.com, where I provide consulting and fractional leadership services to help businesses navigate key AdTech areas, including Publisher Monetization, Digital Campaign Management, Yield Operations, 1P Data Management etc. Message me for more!

Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech | AdExchanger Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global...

Custom bidding algorithms are great, so is publisher 1P data, but what I find interesting with Nodals is that they are taking a different experimental approach in essentially living outside of the established SSP to DSP ecosystem (for now).
www.adexchanger.com/ai/nodals-ai...

Google AIO Impact - SEO & PPC CTRs at all time low AI Overviews impact search CTRs differently, based on query type and AIO presence. Learn how to adapt your SEO and paid ad strategies effectively.

Publishers look at this data from Seer Interactive. They analyzed the impact of Google's AI Overviews on search results and respective CTRs. The impact is astounding. During one sample month organic CTR drops from ~4% to ~0.6% when an AI Overview is shown.
www.seerinteractive.com/insights/ctr...

We need to do better on the open web. Just clicked to read an article about the new switch console and this is what my eyes have to deal with.

The Trade Desk Is Acquiring Advertising Metadata Startup Sincera | AdExchanger The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

Congrats to the team at Sincera on the acquisition by TTD. I've always admired their exceptional metadata. The potential to merge Sincera’s rich supply-side data with TTDs massive buy-side data is truly exciting. This integration could fill a critical gap in reporting and analysis for publishers.

2024 has been one of the most memorable years of my life. From getting married in Puerto Rico to taking my first-ever sabbatical after 16 years at Playwire, I am beyond grateful for the incredible experiences this year has brought. Wishing everyone a Happy NYE and an amazing start to 2025!

You ever sit around and randomly think of an old ad server (or other AdTech) platform? Just had to think of LiveRail... Ahead of its time as a video ad server / SSP. A real shame what happened to it after the Facebook acquisition.

Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation | AdExchanger DSPs are biased toward impressions that have an identifier attached, so SSPs are using curated deal IDs as a stand-in for third-party cookies.

Another article on curation, but this time with some insightful perspectives on Data & Taxonomies that caught my eye.

Totally agree that publishers need different data taxonomies (from more to less granular) depending on the sales channel where they are offered

www.adexchanger.com/programmatic...

Right now, even with all the changes, it still seems like the combo of X and LinkedIn is the most fruitful. We will see how Bluesky progresses

Agree. I signed up right around Thanksgiving and thought it looked promising. Now crickets for AdTech. Guess X it is for now.

So far it does seem like most AdTech related conversations are still happening on X, and/or the algorithm here isn't good/trained enough yet to show me relevant conversations.

Blow up Hawaiian themed Santa riding a Flamingo

Christmas in Florida be like…
First decoration up!

It just rhymes nicely

UnderClassic UnderClassMen · Album · 2007 · 24 songs

Anytime! I was big into hip-hop, as a graffiti writer, then MC. I might have an album out there somewhere… pssst. No Good was our video track. open.spotify.com/album/7LsFOO...

Hi @adtechgod.com & community! I finally made my way to Bluesky. Nathan Thomas here: 16 year enthusiast of all things AdTech & online advertising. Looking forward to connecting here with my AdTech folks (again)! Would love the inclusion in your list too.