Luc B

Some frozen things from hillwalking yesterday.

#Scotland #Hiking

At OTT Question Time Live this week, Ben Keen outlined the New Gatekeepers of TV:

Operators
Virtual TV Platforms
Devices
Apps

“Young people do watch live sport, but they watch differently” says Dave Gibbs of DiscoBros.

#OTTQTLive

I’m at OTT Question Time Live 2025 today at The British Museum. Fantastic event.

Just back from a truly special time in New Orleans at Nexxen’s annual sales conference.

It's the 'expert' that gets me.
Have your take, fine, but no-one is an expert in any given topic, except very very few people.

Trends are cool though. You can write reports about them and get paid for it...

🚨 I have a talk in the public vote for SXSW all about Shadow Marketing. And I'd love your vote. 🚨

Here's what to do:

1. Just follow this link: lnkd.in/e5ft6kwy

2. Quickly Register

3. Search for 'Shadow Marketing' and Vote +1

#SXSWLondon

... and you have the whole of the Adtech Music Chat now listening to DnB...

It’s a great irony that Google’s rationale was to ensure sites had quality content, and that heir mark of ‘authoritativeness’ invoked length being a key factor. The result: less quality content.

And that’s why we’re together ❤️

Is there a finer piece of graphic design in the digital advertising world, than the logo for Japan Interactive Advertising Association?

Frenzy Responsibly To solve a last-minute brief to promote an extended sales period, Ai helped us produce the film, the music, and show us what the future may look like when these…

Suzuki's contribution to Black Frid-AI is superb:

vimeo.com/1034338946

IAB Tech Lab launches Ad Format Hero initiative for CTV Ad Format Hero initiative seeks to standardize CTV's innovative new ad formats to scale and grow industry segment

Standardisation IS COMING to Connected TV.

The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types.

One to watch for next year.

iabtechlab.com/press-releas....

Premier League TV and commercial revenue up 17% to UK£12.25bn for next cycle - SportsPro The Premier League has also ended its long-running production partnership with IMG to bring media operations in-house from 2026.

This is intriguing.

The Premier League have ditched IMG as their production and distribution partner.

Are they looking to follow FIFA+ with a DTC model?
Or just trying to control more of the supply chain to maximise profits?

www.sportspromedia.com/news/premier...

Code Freeze.

Just lost my lunch hour creating AI-generated chess sets thanks to Google Labs new GenChess tool:
labs.google/genchess

YouTube video by EMR Luton Airport Express | 32 Minutes to Go

Well. That's a bit fun isn't it.

www.youtube.com/watch?v=EFVl...

There is no better song to start the day with.

Happy Wednesday.
How many Jira tickets have YOU submitted today?

Chart of the week from Marion Ranchet -> Ad loads by CTV Publisher.

Nice, thanks will give it a listen.

This is Bending Spoons' strategy:

"We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform...

Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses."

Wouldja look at that? Bending Spoons is one of the most interesting companies you've never heard of.

Bending Spoons is taking video platform Brightcove private in $233M acquisition | TechCrunch Brightcove, a cloud platform that helps businesses monetize video content, is being taken private in a deal valued at $233 million.

Brightcove has been acquired by Italian company Bending Spoons for $233

techcrunch.com/2024/11/25/b...

Lucian Trestler on LinkedIn: AD PRE-TESTING IS AT BEST NONSENSE, AT WORST FRAUDULENT. Seeing a lot of… | 34 comments AD PRE-TESTING IS AT BEST NONSENSE, AT WORST FRAUDULENT. Seeing a lot of chat about System1 on here at the moment and I've got a pretty strong point of view on… | 34 comments on LinkedIn

Fascinating discussion in the comments of this post on the merits (or not) or pre-testing ads.

www.linkedin.com/posts/lucian...

Not in the UK.
This is the week we get stuff done, with no meetings!

Has AppLovin just let 40% of the staff at Adjust go?

Ouch, ouch! Ha, ha! Ouch, ouch, ouch! : )

Source: Alex Krokus: t.ly/F__58 #socialmediamarketing

Exciting Product Marketing job at Netflix in London -

explore.jobs.netflix.net/careers/job/...