João Matos

Dynamic URL (UTM) parameters: what are they, why you need them and how to implement Leveraging features like ValueTrack parameters (aka auto-tagging) is crucial for complete, granular reporting. And your marketing team will thank you for it.

It’s not exciting, but it’s the kind of change that compounds. Six months from now, you won’t remember the setup work. You’ll just have cleaner data and fewer tracking fires to put out.
www.021newsletter.com/p/dynamic-ur...
#oldbutgold #digital #marketing

What Building an Electric Guitar Taught Me About Products Patience, craft, iteration and AI from a project called “Bleu Intemporel”

...it reveals what’s working, what needs sanding, and what deserves another layer before it shines.
medium.com/design-bootc...

What Building an Electric Guitar Taught Me About Products Patience, craft, iteration and AI from a project called “Bleu Intemporel”

showing the work early, even unfinished, builds trust. Progress isn’t about perfection; it’s about inviting feedback early enough to make it count. Whether it’s a guitar or an AI prototype, feedback is the true finish coat:.....

How Silicon Valley’s hype machine continuously creates solutions nobody is asking for The most dangerous narratives do not come from tools that market to developers and promise productivity, but come from tools that market to everyone.

How Silicon Valley’s hype machine continuously creates solutions nobody is asking for
open.substack.com/pub/julianaj...

Como Transformar a Experiência Digital em Resultados Reais - CRO | João Carlos Matos Compreende como a otimização da taxa de conversão (CRO) pode transformar o desempenho do teu website, apoiando-se em dados, psicologia e heurísticas de usabilidade, e conhece exemplos de empresas que…

Publiquei um novo artigo no meu blogue sobre a importância de otimizar a experiência digital para transformar visitantes em clientes.
▶️ joaomatosdigital.pt/como-transfo...

#joaocarlostmatos #joaocarlosmatos #joaomatos #joaomatosdigital hashtag#marketingdigitial #digitalanalytics #cro #testesab

Bridging the divide: How UXers can speak the language of product management for greater impact Concrete ways to reframe your ideas and impact to better communicate with your product manager stakeholders and improve collaboration.

PM often get the spotlight for driving impact and decision-making. But the truth is: their success is built on the expertise of other digital areas. PMs are crucial, but so are the teams who shape what goes to market. bendaviesromano.medium.com/bridging-the...

Data Driven ≠ Insight Driven! | by Mehekk Bassi | in Voice Out! - Freedium How to interpret data meaningfully, and develop effective feedback loops.

True impact comes from building feedback loops—transforming insights into concrete actions and learning continuously. Integrating qualitative and quantitative data reveals the real “why” behind user behavior, not just the “what.”
▶️ freedium.cfd/https://medi...

When machines make outputs, humans must own outcomes The future of work in the age of AI and deepware.

Too often, the conversation in product teams focuses on features, deliverables, or what tools empower “anyone to build anything.” Low-code, AI, and automations have democratized production, but have they democratized responsibility?

▶️ uxdesign.cc/when-machine...

This is why the upcoming 2/3 - Advanced Use Cases With GA4 & Google BigQuery promises to be exciting @teamsimmer.com

I'm happy to share that I've finished the SQL Basics w/ GA4 and Big Query Simmer course. Simo mentions something like this: "these subjects have only scratched the surface of what Google Big can offer." ...

Anti Achismo Social Club #012 Google acelera rumo ao Meridian com Snap Ads + BigQuery turbinado por Gemini

Anti Achismo Social Club #012
open.substack.com/pub/lucianfi...

Anti Achismo Social Club #011 Como implementar Attribution Modeling nativo no BigQuery usando os novos recursos de ML e Gemini integration. Dados reais + código + dashboard automatizado.

Anti Achismo Social Club #011... Está ficando técnico e precisa update dos cursos @Metricasboss open.substack.com/pub/lucianfi...

Human + machine: responsible AI workflows for UX research A practical playbook on how AI will reshape UX research.

Bottom line: In the AI era, UX thrives when AI is your junior teammate — not your decision-maker.

#UXResearch #AI #HumanCentricDesign #EthicsInAI #ProductStrategy[1]

uxdesign.cc/human-machin...

Auditing your Design system for accessibility How to fix A11y issues at the system-level

Prepare for a Design System audit, what the audit process looks like, then how you can prioritize any accessibility issues identified.

▶️ uxdesign.cc/auditing-you...
#UI #Design #Designsystems #acessibility

How can AI UI capture intent? Exploring contextual prompt patterns that capture user intent as it is typed

𝐓𝐡𝐢𝐬 𝐦𝐚𝐝𝐞 𝐦𝐞 𝐰𝐨𝐧𝐝𝐞𝐫: 𝐚𝐬 𝐝𝐞𝐬𝐢𝐠𝐧 𝐀𝐈 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐬, 𝐰𝐢𝐥𝐥 𝐩𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐞𝐯𝐞𝐧 𝐦𝐚𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐦𝐚𝐣𝐨𝐫𝐢𝐭𝐲? 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐏𝐑𝐃 𝐚𝐧𝐝 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐚 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐭𝐡𝐞 𝐀𝐈 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐬, 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞—𝐀𝐈𝐬 𝐚𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐧𝐞𝐞𝐝𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐞𝐚𝐜𝐭𝐢𝐧𝐠.
▶️ uxdesign.cc/how-can-ai-u...
#UX #AI

How to Actually Use Perplexity AI (A Complete Walkthrough That Saves You Hours) Most people describe Perplexity as “ChatGPT plus search.” That’s true, but also wildly underselling it.

Perplexity isn't "just another AI chatbot." It's a research engine, automation hub, and daily briefing assistant rolled into one.

▶️ medium.com/@amitXD/how-...
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#perplexity #ai #generativeai #intelligentsearch #discovery #labs #tasks #spaces #connectors #cometbrowser
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#meo

The vibe‑making illusion The new way we pretend to know everything

Judgment & real learning matter! We’re living in the “vibe-making” era—AI lets us look skilled without truly understanding. This helps us move fast, but risks creating generations of performers, not innovators.We need to wrestling with problems, making mistakes, learning shorturl.at/Po0Dt #AI #AIUX

Vibe design for designers Tips from months of experimentation & AI process transformation: how to embrace “janky” prototypes, AI handoffs, and smart tool selection…

The designer’s job remains the same in many ways: shape ambiguity into clarity. The difference now is we can do it faster, louder, and with more collaborators as active participants.

uxdesign.cc/vibe-design-...
#Vibecoding #Artificialintelligence #Interactiondesign #Designprocess #UX

Beyond Bigger Models: The Data Infrastructure Every Successful AI Needs I used to think building AI was all about bigger models, faster GPUs, and more layers. I spent months tweaking hyperparameters on a model…

I don't know (or I know) why people don't understand that smarter, responsible, adaptative data infrastructure and I'd add data governance, it's only important in developing AI tools or systems. It's important for any kind of project that evolves data, including web analytics for
urlcurta.me/FUNOL

Making the Move from Search Optimization to Answer Optimization - Kick Point Playbook Expert insights from Wil Reynolds on moving beyond rankings and optimizing for answers across search, AI, and social.

The concept of SEO, or search engine optimization, has evolved significantly over the years. Initially, it was widely perceived as a practice focused primarily on manipulating search engine algorithms to achieve higher rankings on search results pages.
▶️ kpplaybook.com/resources/ma...
#️⃣ #seo

How I created a Content-Based Recommender System Proof of Concept using Vibe Coding in Replit —… In Part 1, I wrote about what Vibe Coding is, the different levels of thinking it requires, and how those levels helped me in developing my

In this second part I revisited the practical examples (techniques and hands-on work around optimization and iteration) that I went through while developing the interface
▶️ medium.com/design-bootc...

I’ve just published Part 2 of my first experience with Vibe Coding and Replit.

Prompt engineering is nothing more than planning

Data Analysis for business. A step-by-step guide with examples. Get my realistic, modern, step by step guide for how to approach a data analysis task.

This is a usefull process. And it takes time, tools, people.
▶️ julianajackson.substack.com/p/how-to-do-...

How I created a Content-Based Recommender System Proof of Concept using Vibe Coding in Replit —… The main goal of this article is to systematize some of the knowledge I’ve gathered about Vibe Coding — through research, studying related…

I’ve just published a new article on my blog — this time about Vibe Coding. This is Part 1 of a short journey. In Part 2, I’ll dive deeper into how the project was developed and how I applied (not necessarily 100% — since it’s a POC, I used Replit’s free version)

▶️ medium.com/design-bootc...

Product Management #9: Why Product Managers Must Think Like Marketers in 2025 Once upon a time, Product Managers (PMs) only needed to focus on shipping features. Their job ended when the product hit production. But in…

I wrote a very detailed article abou the topic Pamudi Gurunge is taliing about.
It's a personal experience. For those operating in the digital product ord talent acquisiton areas I advise you to read it. joaomatosdigital.pt
▶️ medium.com/@piaguruge/p...
#Productmanagement
#Productmarketing

Unraveling the Mystery of “(not set)” in Google Analytics Understand the impact of “(not set)” in GA, discover the causes, and learn how to ensure reliable data with technical support from DP6.

Nothing new, but...The value (not set) in GA is an indicator that something in your data collection chain needs attention. Although the causes can be diverse, the good news is that these are solvable problems

▶️ medium.com/dp6-us-blog/...
#️⃣ #dp6 #ga #ga4 #google #analytics #notset #dataanalysis

Vibe Coding for Noobs: Product Managers Roadmap to AI coding. Build and ship your first product with no coding experience.

There is nothing better than read the documentation. Tools are different and "act" differently.

▶️ medium.com/@pmclub/vibe...
#vibecoding #ai #generativeai

Prompting is designing. And designers need to lead. Forget “prompt hacks.” Designers have the skills to turn AI from a gimmick into a powerful, human-centred tool if we take the lead.

In the age of generative AI, that blinking cursor in your content tool isn’t just a text box—it’s your new creative interface.
▶️ bendaviesromano.medium.com/prompting-is...
#aigenerative #design #uxi #marketingdigital #technology #productmanager

Como usar o MCP do Google Analytics usando o Gemini CLI Como conectar seu terminal diretamente aos dados Google Analytics 4 usando Inteligencia Artificial (com implementação real)

Lucian é o cara! Como usar o MCP do Google Analytics usando o Gemini CLI open.substack.com/pub/lucianfi...