Cassie May 🏳️‍🌈

Yes please! Haha

Sell the outcome, not the process.

Example:

"I'll show you how to build a treehouse your kids will remember forever!"

VS.

"Buy my shiny hammer, power drill and step-by-step instructions."

Unpopular Opinion: Price First, Pitch Second

Sitting through a long sales pitch only to face sticker shock at the end is frustrating.

The amazing features vanish from my mind like free samples at Costco.

1. Show the price upfront.
2. Then highlight the value.

Transparency builds trust.

Billy Strings is fire!

That, my long, awkward pause friend, is X's fragile masculinity on full display.

Thanks for all the great content over the years, JJ!