Amanda Natividad

This is really cool. Love how straightforward this is!

And now.
The time has come.
sparktoro.com/sparktogether

October 16 in Seattle, WA.
No recordings.
Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.

I saw! 😭

There's a rumor she planned her tour schedule around SparkTogether.

SparkTogether 2025 - October 16 - Seattle, WA The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.

We quietly launched registration for our SparkTogether Summit last week.

And dozens of my friends already bought their tickets. 😭

19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us!

sparktoro.com/sparktogether

Ooh excited to dig in!

So much love in this photo 🥹

THAT'S WHAT I DO! It is time to learn though.

You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100.

Me using Perplexity: How type bullet point Mac

OH MY GOSH 😭😭😭

Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️

Also thanks for the s/o! 😍

Audience Research: The Complete Guide for Marketers in 2025 - SparkToro We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be

…I broke down all 12 ways to do audience research.

• What audience research is
• Why it's critical for modern marketing
• Audience research vs. market research
• 5 big myths of audiences
• 12 ways to do audience research
• How to future proof your approach

sparktoro.com/blog/audienc...

There's something only great marketers do. But there's no agreed-upon standard for doing it.

It's audience research.

And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.

In this long overdue guide…

I’ve had “just allergies” for 2 months with 2 breaks. 😵‍💫

I did not but thank you for shouting them out! I’ll have to take a look.

Dude. This is really, really cool. Safe travels to all! It'll be a blast!

❤️

I honestly can never remember which button does which and choose a different one each time, and I'm surprised by the outcome.

It actually came with a bunch of custom art, including the digital files. 🥹 Here’s another.

Hahaha you’re amazing, Mike

"Superagency" book giveaway Enter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3.

And... I have 50 books to give away! 🎉

Fill out my Google Form. I'll randomly select the winners on Monday.

docs.google.com/forms/d/e/1F...

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.

It's not blind optimism about AI. Not doom and gloom either.

It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"

And…

"Superagency" book giveaway Enter your info to receive a free standard copy of "Superagency" by Reid Hoffman and Greg Beato. Amanda Natividad (the owner of this form) will pick 50 winners by Monday, Feb. 3.

And... I have 50 books to give away! 🎉

Fill out my Google Form. I'll randomly select the winners on Monday.

docs.google.com/forms/d/e/1F...

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.

It's not blind optimism about AI. Not doom and gloom either.

It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"

And…

Thank you for sharing, Chris!

+1 to this request

🥲🥲🥲

Why One-Pagers Are Dead (And What to Send Instead) - SparkToro Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies

Sort of, yeah! I turned this mini rant into a blog post with a facetious example: sparktoro.com/blog/why-one...

I love that page! It's immediately clear what you all do, who you're for, and who you're not for. Sure, someone might still have questions before choosing you, but hopefully someone reaching out is directionally in your target market!

Why One-Pagers Are Dead (And What to Send Instead) - SparkToro Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies

Here are 5 better alternatives to that one-pager.

sparktoro.com/blog/why-one...