Trish Carey

Is Google About To Go Full AI Mode? Google’s move toward an AI-powered default search experience signals a seismic shift in how brands capture visibility, traffic, and trust online.

Is Google About To Go Full AI Mode?

The end of the web? Goodbye HTML, hello AIDI! Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.

The end of the web? Goodbye HTML, hello AIDI!

Google Proposes Changes In EU Ad Tech Monopoly Case Google proposed a number of changes in the €2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. …

Google Proposes Changes In EU Ad Tech Monopoly Case

SEO Pulse: AI Shopping, GPT-5.1 & EU Pressure On Google The weekly SEO recap covering the latest from Google and Open AI and the EU investigation into Google's site reputation abuse enforcement

SEO Pulse: AI Shopping, GPT-5.1 & EU Pressure On Google

Google AI Mode Comparisons, Call Store, Track Price & Agentic Checkout Google announced a bunch of AI-based search features for Google Shopping, AI Mode and Gemini for the holiday season. Google is rolling out the AI Mode comparison feature (we saw it earlier), calling…

Google AI Mode Comparisons, Call Store, Track Price & Agentic Checkout

Google Says Don't Close Your Google Ads Account To Make Local Service Ads Work Supposedly, there is this "hack" to "crack the code" to make your Local Service Ads work in Google Ads that is fake and not recommended. Folks are saying if your LSAs are not working, you should…

Google Says Don't Close Your Google Ads Account To Make Local Service Ads Work

PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate The week in PPC recap, covering paid search news and industry commentary from Google, Microsoft and what the industry is saying online

PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate

5 SEO truths that cut through the AI noise Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.

5 SEO truths that cut through the AI noise

Google Ads Improves Advertiser Suspension Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are…

Google Ads Improves Advertiser Suspension

Google Ads Standard Shopping Campaigns Gets Brand Inclusions Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping…

Google Ads Standard Shopping Campaigns Gets Brand Inclusions

Google AI Overviews Dynamic Link Placement Makes Search Console Tracking Tricky Google has clearly documented how it tracks link clicks, impressions and positions for AI Overviews in this help document. But if you ever saw an AI Overview and interacted with them, you'd know that…

Google AI Overviews Dynamic Link Placement Makes Search Console Tracking Tricky

3 Common mistakes to avoid when investing in AI search Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.

3 Common mistakes to avoid when investing in AI search searchengineland.com/ai-search-mi...

How to Compare Your AI Visibility Against Your Competitors If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist. This guide shows you how to…

How to Compare Your AI Visibility Against Your Competitors

Data Shows How AI Overviews Is Ranking Shopping Keywords BrightEdge's data suggests that AI Overviews will play a critical shopping comparison role in November through early December.

Data Shows How AI Overviews Is Ranking Shopping Keywords

Google Reminds Websites To Use One Review Target Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity.

Google Reminds Websites To Use One Review Target

Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.

Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers

Lazy Link Building Building Strategies That Work Here are some non-spammy link building strategies that don't take much effort but result in high quality links.

Lazy Link Building Building Strategies That Work

Google Defends Parasite SEO Crackdown As EU Opens Investigation Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality.

Google Defends Parasite SEO Crackdown As EU Opens Investigation

The Quid Pro No Method Of Link Building Instead of paying for a link, Quid Pro No helps you pitch an alternative that benefits both sites without violating Google's guidelines.

The Quid Pro No Method Of Link Building

Generative AI and defamation: What the new reputation threats look like AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.

Generative AI and defamation: What the new reputation threats look like

Google FastSearch: Everything you need to know FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.

Google FastSearch: Everything you need to know

Google releases AI shopping updates for the holidays Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.

Google releases AI shopping updates for the holidays

Advertisers Concerned With Updated Google Ads Unacceptable Phone Number Policy Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be…

Advertisers Concerned With Updated Google Ads Unacceptable Phone Number Policy

Google Ads Testing Importing X Ads & Other Social Campaigns Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on…

Google Ads Testing Importing X Ads & Other Social Campaigns

Google Adds New User Agent For Google-Pinpoint Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. "The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their…

Google Adds New User Agent For Google-Pinpoint

Google Rolling Out Ads Advisor and Analytics Advisor Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor…

Google Rolling Out Ads Advisor and Analytics Advisor

Google Adds AI Shopping Tools Across Search, Gemini Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling.

Google Adds AI Shopping Tools Across Search, Gemini

Ask A PPC: How To Protect A Budget From Competitor-Branded Terms The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

Ask A PPC: How To Protect A Budget From Competitor-Branded Terms www.searchenginejournal.com/ask-a-ppc-ho...

Amazon Monetizes the Software Layer Sellers Depend On Amazon's introduction of API fees for third-party developers represents another margin squeeze on sellers, this time arriving indirectly through the software tools that have become essential to…

Amazon Monetizes the Software Layer Sellers Depend On

Google Clarifies Nesting In Reviews & Aggregate Ratings Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what's being reviewed, the search company announced. This is to make it…

Google Clarifies Nesting In Reviews & Aggregate Ratings