@shahsquared.bsky.social
After years in the corporate sector, I established ShahSquared® to share my passion for empowering teams and elevating B2B healthcare brands through social media, using a purpose-driven, people-first approach.
In my latest ShahSquared blog post, I explore how pilot programs can be used to determine what works best for your company. From #employeeadvocacy and #thoughtleadership to new platforms, regional channels, or organic and paid social integrations, these pilots are worth the time and effort.
What is the best way to waste time, strain your budget, and diminish internal trust? Investing in marketing solutions without understanding whether they’re right for your business.
The solution: developing small, well-designed pilot programs.
What is #PR really for? I reflect on a compelling argument that ethical codes aren’t enough. PR must shift to social value, not just reputation: takeaways on accountability, stakeholder engagement, and why PR should be a social function.
Full story: www.nevillehobson.io/what-is-pr-r...
After reading the latest report from Grammarly and The Harris Poll that explores how professionals are leveraging #AI, I'm curious to see what insights I'll gain from this webinar next week.
As we explore alternative social platforms amid the ongoing changes in the marketplace, #YouTube CEO Neal Mohan shared his investment strategy this week while the company celebrates its 20th anniversary. Not surprisingly, #AI is at the top of his list.
How can we encourage women to be #entrepreneurs? A recent report from the Kellogg School at Northwestern finds that women who are exposed to this career path at an early age are nearly 60% more likely to choose entrepreneurship by age 35.
⚠️ Underfunding social media = losing revenue, talent, and influence. It's more than just a marketing tool.
📉 43% of marketers feel siloed.
📈 CEOs who meaningfully engage online build greater trust.
💡 Invest in strategy. Lead by example. Stay competitive.
Read the blog for more insights!
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Nearly every expert in the Ambassify report pointed out the biggest challenge to creating a successful #EmployeeEngagement program: implementing these initiatives without actually investing in their #CompanyCulture or valuing their people...
As my first official #BSky post, I am excited to share that I'm embarking on a new career path with the relaunch of my consulting business – #ShahSquared - using what I learned working in #corporatecommunications to maximize #socialmedia impact and #authenticleadership for #startups & #enterprises!
