Jonas Sickler's Avatar

Jonas Sickler

@jonassickler.bsky.social

Brand & consumer insights for Fortune 500 companies

832 Followers  |  1,579 Following  |  304 Posts  |  Joined: 20.09.2023
Posts Following

Posts by Jonas Sickler (@jonassickler.bsky.social)

Great observation

01.03.2026 23:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Has anyone ever seen AIOs glitch out like this before? That's wild.

#SEO #AEO #Google #AIO

01.03.2026 15:11 β€” πŸ‘ 13    πŸ” 1    πŸ’¬ 8    πŸ“Œ 4
Post image

This is the world we live in now... "Human Review" #AI

28.02.2026 02:17 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image Post image Post image

Google is losing a Knowledge Graph source, the CIA World Factbook www.seroundtable.com/google-knowl... via @glenngabe.bsky.social

#google #googleknowledgepanel

18.02.2026 12:11 β€” πŸ‘ 6    πŸ” 2    πŸ’¬ 2    πŸ“Œ 1

Interesting , but it seems like an unnecessary step since models are trained to read and interpret content the way it appears on the web

I could be missing something. What would the benefit be?

15.02.2026 13:23 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Everything you post is real, raw, and sincere. I appreciate you.

Every single failure in my life empowers me, invigorates me, and proves that I’m not watching life happen through a window.

10.02.2026 01:06 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

This is what a brand crisis looks like as it erupts in the media and permeates the SERP.

🚨 Media sentiment abruptly shifts

πŸ“£ Top Stories module is inundated with negative news

πŸ“Ή Videos are overrun by unfavorable stories

πŸ—£οΈ Topics and discussions turn negative

04.02.2026 14:15 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thanks Cyrus!

03.02.2026 11:38 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

You can only pick one. Which do you choose?

1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer

02.02.2026 19:06 β€” πŸ‘ 7    πŸ” 2    πŸ’¬ 6    πŸ“Œ 0

Depends on my goals as a business. If it’s to build awareness and drive brand dimensions, I choose the AI overview.

If it’s too correct the narrative in control my story then I choose the citation

If I want to drive traffic while I guess I might choose organic position one.

02.02.2026 22:31 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
Leading Your Brand Through the Generative Search Transformation Search has already undergone significant change with the evolution of Featured Snippets to AI Overviews, and then AI Mode. These aren't simple UI updates; they fundamentally reshape the search experie...

We are one step closer to AI Mode becoming Google's default search mode. Now, on mobile, you can ask followup questions to AI Overview responses.

AI Mode expansion is one of the 6 things on the horizon to watch for. More here:
lnkd.in/ehkA5pJV

#ai #google #search #seo #aeo

27.01.2026 21:43 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Leading Your Brand Through the Generative Search Transformation Search has already undergone significant change with the evolution of Featured Snippets to AI Overviews, and then AI Mode. These aren't simple UI updates; they fundamentally reshape the search experie...

These are the biggest changes coming to Generative Search over the next 12-24 months β€” and what they mean for brands and consumers.

#seo #geo #aeo #marketing #genai #google

www.linkedin.com/pulse/leadin...

26.01.2026 16:00 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Personal Intelligence is now in AI Mode.

Users can now connect Gmail and Google Photos to personalize AI Mode.

If you get a promo email from a brand with 20% off mens shirts, and ask AI Mode for recommendations, will that email influence the response?

Is email marketing the new #SEO?

23.01.2026 20:10 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
a cartoon minion wearing a crown and a king 's robe is speaking into a microphone ALT: a cartoon minion wearing a crown and a king 's robe is speaking into a microphone

Google this week

15.01.2026 12:55 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s certainly interesting. I’ve seen similar charts from other sources that show the same thing.

And when you account for Google’s AI Mode, I wonder how much market share Google has collectively.

09.01.2026 19:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Wow. Gaming sure took a punch
🀜 πŸ˜΅β€πŸ’«

08.01.2026 11:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I love seeing businesses giving back @markwilliamscook.com ! That’s an excellent cause to support.

06.01.2026 11:56 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image

Funny how sometimes you just notice something that's probably been there for years.

I just realized the "o" that corresponds to the page you are on turns blue.

05.01.2026 14:07 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
Aiden McGuire on Instagram: "A quiet snowfall. An open park. And a city that knows how to embrace creativity. Last winter, Central New York artist @laurakreeder4 transformed Kirk Park along the Cree... Get a glimpse into the incredible public art project by Laura Kreeder in Syracuse, New York. The beautiful snow-covered fields of Kirk Park become her canvas, as she creates stunning winter art that b...

This Syracuse artist thinks big. In the winter, the snow-covered city is her canvas
#art #creativity #community

www.instagram.com/reel/DS3WFBD...

29.12.2025 23:04 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thanks Simon!!

24.12.2025 16:43 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@simoncox.com would you mind sending me the recipe in a DM? My wife has been gluten-free for 15 years and we’re always looking for something new and that looks absolutely delicious!

23.12.2025 21:40 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Marmite would not be gone anything

23.12.2025 21:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
How generative AI upends the brand crisis playbook A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.

One of the biggest risks AI introduces is its inherent bias toward controversy.

Once a brand crisis is widely distributed across news, social and search, it becomes part of the data layer AI relies on, making it much harder to control the narrative.

www.marketingdive.com/news/how-gen...

22.12.2025 14:58 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
a woman in a black coat says " if that 's not cause for alcohol " ALT: a woman in a black coat says " if that 's not cause for alcohol "

So far my birthday presents this year included a faucet repair and Grand Jury duty.

I guess things can only improve from there, right?

03.12.2025 21:54 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Google Discover Testing Top Searches Widget Which Leads To AI Mode Google is testing a new widget at the top of the Google Discover feed. It is called "Top Searches," and it will randomly show some of the top searches across Google Search. And guess what, when you…

Google Discover Testing Top Searches Widget Which Leads To AI Mode www.seroundtable.com/google-disco...

01.12.2025 22:38 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Preview
a white cat wearing a shark hat is standing on its hind legs and giving a thumbs up . ALT: a white cat wearing a shark hat is standing on its hind legs and giving a thumbs up .
27.11.2025 13:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Probably not. Unless the person’s name was Anthony Anderson. Hahaha

27.11.2025 13:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

SEO before the internet

27.11.2025 00:41 β€” πŸ‘ 15    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
Preview
How β€œSame-As” Schema Shapes Brand Reputation in Generative AI Generative search gets things wrong β€” a LOT! The problem is much bigger than telling people to suck rocks or slather their pizzas with glue. Generative search can also serve up misleading, out of date...

www.linkedin.com/pulse/how-sa...

24.11.2025 23:35 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

β€œSame-as” schema helps LLMs because:

πŸ”Ž Search engines read it, and LLMs rely on those indices

πŸ“’ Knowledge graphs update, and LLMs query those graphs

βœ… Entity clarity improves across the sources LLMs trust

πŸŽ›οΈ Future LLM training runs will incorporate it over time

24.11.2025 23:35 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0