Jonas Sickler

Jonas Sickler

@jonassickler.bsky.social

Brand & consumer insights for Fortune 500 companies

831 Followers 1,579 Following 306 Posts Joined Sep 2023
1 week ago
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a man with curly hair and a mustache is wearing a blue shirt and making a funny face . ALT: a man with curly hair and a mustache is wearing a blue shirt and making a funny face .

They gotta boost those adoption numbers before the next presser somehow.

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1 week ago
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Yum! Terakeet knows the way to my heart is through ice cream. 😋🍦

What a great surprise for employee appreciation day!

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1 week ago

Great observation

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1 week ago
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Has anyone ever seen AIOs glitch out like this before? That's wild.

#SEO #AEO #Google #AIO

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1 week ago
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This is the world we live in now... "Human Review" #AI

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3 weeks ago
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Google is losing a Knowledge Graph source, the CIA World Factbook www.seroundtable.com/google-knowl... via @glenngabe.bsky.social

#google #googleknowledgepanel

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3 weeks ago

Interesting , but it seems like an unnecessary step since models are trained to read and interpret content the way it appears on the web

I could be missing something. What would the benefit be?

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1 month ago

Everything you post is real, raw, and sincere. I appreciate you.

Every single failure in my life empowers me, invigorates me, and proves that I’m not watching life happen through a window.

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1 month ago
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This is what a brand crisis looks like as it erupts in the media and permeates the SERP.

🚨 Media sentiment abruptly shifts

📣 Top Stories module is inundated with negative news

📹 Videos are overrun by unfavorable stories

🗣️ Topics and discussions turn negative

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1 month ago

Thanks Cyrus!

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1 month ago
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You can only pick one. Which do you choose?

1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer

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1 month ago

Depends on my goals as a business. If it’s to build awareness and drive brand dimensions, I choose the AI overview.

If it’s too correct the narrative in control my story then I choose the citation

If I want to drive traffic while I guess I might choose organic position one.

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1 month ago
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Leading Your Brand Through the Generative Search Transformation Search has already undergone significant change with the evolution of Featured Snippets to AI Overviews, and then AI Mode. These aren't simple UI updates; they fundamentally reshape the search experie...

We are one step closer to AI Mode becoming Google's default search mode. Now, on mobile, you can ask followup questions to AI Overview responses.

AI Mode expansion is one of the 6 things on the horizon to watch for. More here:
lnkd.in/ehkA5pJV

#ai #google #search #seo #aeo

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1 month ago
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Leading Your Brand Through the Generative Search Transformation Search has already undergone significant change with the evolution of Featured Snippets to AI Overviews, and then AI Mode. These aren't simple UI updates; they fundamentally reshape the search experie...

These are the biggest changes coming to Generative Search over the next 12-24 months — and what they mean for brands and consumers.

#seo #geo #aeo #marketing #genai #google

www.linkedin.com/pulse/leadin...

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1 month ago

Personal Intelligence is now in AI Mode.

Users can now connect Gmail and Google Photos to personalize AI Mode.

If you get a promo email from a brand with 20% off mens shirts, and ask AI Mode for recommendations, will that email influence the response?

Is email marketing the new #SEO?

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1 month ago
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a cartoon minion wearing a crown and a king 's robe is speaking into a microphone ALT: a cartoon minion wearing a crown and a king 's robe is speaking into a microphone

Google this week

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2 months ago

It’s certainly interesting. I’ve seen similar charts from other sources that show the same thing.

And when you account for Google’s AI Mode, I wonder how much market share Google has collectively.

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2 months ago

Wow. Gaming sure took a punch
🤜 😵‍💫

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2 months ago

I love seeing businesses giving back @markwilliamscook.com ! That’s an excellent cause to support.

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2 months ago
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Funny how sometimes you just notice something that's probably been there for years.

I just realized the "o" that corresponds to the page you are on turns blue.

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2 months ago
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Aiden McGuire on Instagram: "A quiet snowfall. An open park. And a city that knows how to embrace creativity. Last winter, Central New York artist @laurakreeder4 transformed Kirk Park along the Cree... Get a glimpse into the incredible public art project by Laura Kreeder in Syracuse, New York. The beautiful snow-covered fields of Kirk Park become her canvas, as she creates stunning winter art that b...

This Syracuse artist thinks big. In the winter, the snow-covered city is her canvas
#art #creativity #community

www.instagram.com/reel/DS3WFBD...

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2 months ago

Thanks Simon!!

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2 months ago

@simoncox.com would you mind sending me the recipe in a DM? My wife has been gluten-free for 15 years and we’re always looking for something new and that looks absolutely delicious!

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2 months ago

Marmite would not be gone anything

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2 months ago
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How generative AI upends the brand crisis playbook A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.

One of the biggest risks AI introduces is its inherent bias toward controversy.

Once a brand crisis is widely distributed across news, social and search, it becomes part of the data layer AI relies on, making it much harder to control the narrative.

www.marketingdive.com/news/how-gen...

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3 months ago
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a woman in a black coat says " if that 's not cause for alcohol " ALT: a woman in a black coat says " if that 's not cause for alcohol "

So far my birthday presents this year included a faucet repair and Grand Jury duty.

I guess things can only improve from there, right?

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3 months ago
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Google Discover Testing Top Searches Widget Which Leads To AI Mode Google is testing a new widget at the top of the Google Discover feed. It is called "Top Searches," and it will randomly show some of the top searches across Google Search. And guess what, when you…

Google Discover Testing Top Searches Widget Which Leads To AI Mode www.seroundtable.com/google-disco...

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3 months ago
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a white cat wearing a shark hat is standing on its hind legs and giving a thumbs up . ALT: a white cat wearing a shark hat is standing on its hind legs and giving a thumbs up .
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3 months ago

Probably not. Unless the person’s name was Anthony Anderson. Hahaha

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3 months ago
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SEO before the internet

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