Dany Traversy

5 Ways To Prove The Real Value Of SEO In The AI Era Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.

In the age of AI-powered search, proving #SEO value means more than rankings, it's about relevance. Use tools to monitor performance, optimize content for #AI, and show real ROI.

Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio The word comes from IG chief Adam Mosseri himself.

#Instagram chief Adam Mosseri has officially debunked the myth that using “link in bio” in your captions hurts your post’s reach. Despite ongoing speculation from creators, Mosseri clarified that the algorithm does not penalize posts with that phrase. #META #SocialMedia

YouTube Scripting Strategies That Sell: A Proven Model for Success : Social Media Examiner Transform your YouTube videos into evergreen sales machines with a proven scripting framework that boosts retention, trust, and lead generation.

Want your #YouTube videos to sell, not just get views? This article reveals a proven 4-part scripting framework that turns passive content into sales machines. #MarketingSky #SocialMedia

Website Redesign: 12-Step Process From Audit to Launch Get our 12-step website redesign guide from audit and planning to design, development, and launch. Transform your site into a business asset.

Redesigning your #website? Neil Patel breaks down an 11-step process that goes beyond visuals : focusing on UX, #SEO, mobile-first design, and backend infrastructure.

Regain Your Time With ChatGPT: Training AI to Assist You : Social Media Examiner Discover how to boost productivity and reclaim hours in your workweek using ChatGPT. Learn practical strategies for eliminating busywork, training your AI assistant, and streamlining tasks like propos...

Drowning in busywork? Discover how #ChatGPT can be your ultimate productivity partner, not just another tool. From brainstorming to streamlining tasks, it helps you skip the “busy middle” and focus on what truly matters: your unique value. #AI #Productivity

TikTok Is Reportedly Developing a US-Only Version of the App The updated app could help TikTok remain in the U.S.

#TikTok is reportedly building a U.S. version of the app, dubbed “M2,” to comply with new U.S. laws limiting foreign control. Launching in September, this move could allow TikTok to stay in the U.S. without selling its core algorithm. #SocialMedia

YouTube Increases Age Limit for Livestreaming Teens under 16 will no longer be able to livestream in the app.

#YouTube is raising the minimum age for livestreaming to 16 starting July 22. This move aims to protect younger users from potential risks, especially in unsupervised streams. #SocialMedia #Streaming

Is ChatGPT Catching Google on Search Activity? [Infographic] Conversational AI is changing search, but is Google really at risk?

Despite the buzz, #ChatGPT isn't dethroning #Google just yet. Google still dominates with 13.7B daily searches, far ahead of ChatGPT. But AI-driven search is rising fast—ChatGPT is becoming a habit for many, signaling a shift in how we discover info online. #AI #Search

How To Efficiently Plan A WordPress Site Build smarter WordPress sites with a planning checklist that cuts time and sets expectations right from the first client meeting.

Planning a #WordPress site? A solid plan avoids scope creep, speeds up dev time, and keeps clients aligned. Efficiency starts with clarity! #Website #MarketingSky

How to Use AI to Simplify Your Marketing : Social Media Examiner Using AI for marketing content? Learn to streamline marketing efforts with AI—to save time, reduce stress, and focus on meaningful results.

Feeling overwhelmed by marketing? This article shows how marketers can streamline planning, content creation & automation using #AI, without losing the human touch. #MarketingSky

How to Find Influencers for Your Brand Learn how to find the perfect influencer for your brand by analyzing audience fit, engagement, and authenticity to maximize impact.

Want to boost your brand with #influencer marketing? Neil Patel breaks down how to find influencers who align with your values, speak your audience’s language, and drive real action. #MarketingSky

Meta Launches AI Video Restyling Tools in Edits and AI App Meta's got a new AI video editing tool which can reimagine the context of clips.

#Meta just launched AI-powered video restyling tools in its Edits app and Meta #AI app, letting users transform short videos with over 50 preset prompts. #Facebook #Instagram #SocialMedia

Maximize Your Instagram Growth: Getting More of The Right Followers : Social Media Examiner Discover a proven strategy to grow a loyal Instagram following—without chasing trends. Learn how the GROWS Method helps marketers attract aligned, engaged audiences using strategic, repeatable content...

Want real #Instagram growth? Stop chasing trends and start attracting the right followers. The GROWS method by Lucas O’Keefe helps you build a loyal audience with strategic, consistent content. #SocialMedia #META

Meta Says Link Posts on Threads Are Seeing Better Performance Meta's change in approach on content moderation is helping to improve link post reach.

#Meta is boosting link visibility on #Threads. According to Adam Mosseri, links are now “ranked properly,” leading to better reach. #SocialMedia

Bluesky 1.103. A screenshot of a post by Bluesky that says “Hello world!” The share button has a line pointing to it that says “Share post!”

📢 App Version 1.103 is rolling out now

Share posts via DMs or other apps! There’s now a “Share” button on every post so you can quickly send them to friends.

Meta Provides Additional Parameters To Guide AI-Powered Ads The new options will enable enhanced objective targeting for your AI ads.

#Meta just supercharged its AI-powered ads. Advertisers can now fine-tune campaigns with new goal parameters like ROAS optimization, profit-based targeting, and custom attribution. #Facebook #Instagram #SocialMedia #MarketingSky

YouTube Launches Side-By-Side Ads for Livestreams YouTube continues to enhance its livestreaming elements.

#YouTube just launched side-by-side #ads for livestreams on CTV and web, aiming to boost monetization without fully disrupting the viewer experience. The stream shrinks, the ad plays with muted stream audio, then everything returns to normal. #SocialMedia #MarketingSky

Perplexity's new tool can generate spreadsheets, dashboards, and more | TechCrunch Perplexity, the AI-powered search engine gunning for Google, has released Perplexity Labs, a tool for subscribers to Perplexity's $20-per-month Pro plan that can craft reports, spreadsheets, dashboards, and more.

Perplexity’s new tool can generate spreadsheets, dashboards, and more

Search Ads : 8 commandements pour une Annonce au Top en 2025 Tu pilotes des comptes Google Ads ? Tu galères encore à rédiger tes annonces ? Découvre tous mes conseils et astuces pour des Annonces Search Ads performantes.

Matthieu Tran-Van dévoile 8 commandements incontournables pour créer des annonces #Google Ads Search qui performent. Des conseils concrets pour maximiser vos résultats et éviter les erreurs classiques. #SEM #MarketingSky

How to push back on an unethical request at work Expert advice on how to push back on an unethical request at work

Faced with an unethical request at work? Try the “Clarify, Question, Redirect” method. Understand the intent, ask thoughtful questions, and propose ethical alternatives. #Work #Leadership #CareerTips

Instagram Adds New DM Options, Including Voice Clip Transcription Also, longer audio messages for all users.

#Instagram just dropped some new DM updates. You can now transcribe voice messages directly in chats. #SocialMedia #META

Can You Trust AI Chatbot Responses? As more and more people turn to AI chatbots for information, a level of wariness should be maintained.

#AI chatbots like #Grok, #MetaAI, and #Gemini are under fire for biased and unreliable responses—highlighting how internal tweaks can skew outputs and erode trust. Can we truly rely on them? #ChatBot

Email Marketing Fundamentals: A Complete Guide Learn the essentials of email marketing and discover how to create campaigns, build engagement, and drive conversions with targeted emails and newsletters.

Want to master #EmailMarketing? This complete guide covers all the essentials. A must-read! #MarketingSky

Meta Expands Access to Opportunity Score To Help Improve Campaign Performance More opportunities to optimize your Facebook and IG campaigns.

#Meta is expanding its Opportunity Score in Ads Manager — a 0-100 rating that shows how well your campaign is set up for success. Backed by #AI, it offers real-time tips to boost performance. Early adopters saw a 5% drop in cost per result. #Facebook #Instagram

The most visited websites in the world [Infographic]

Source : www.visualcapitalist.com/most-visited...

Reddit Looks To Add Human Checks To Weed Out AI Profiles Reddit users were recently subjected to an AI manipulation experiment.

#Reddit is rolling out human verification to fight AI-generated accounts. New checks aim to keep the platform authentically human—without sacrificing anonymity. #AI #SocialMedia

How Is AI Redefining Content In The Attention Economy? | Martech Zone While writing this article, I did my best to really concentrate my effort to make it as sharp and as impactful as I could. But I kept getting distracted —

In the attention economy, every second counts. #AI is transforming content by enabling hyper-personalization, speeding up production, and helping brands cut through the noise. But while AI boosts efficiency, real connection still demands human creativity. #MarketingSky #ContentMarketing

What Is Generative Engine Optimization [Tips & Workflows To Do It] Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.

Generative Engine Optimization (GEO) is the new #SEO frontier. With Google’s #AI Overviews reshaping search, #GEO helps your content get featured in AI-generated answers—not just ranked. #Google #MarketingSky

The Positive ROI On Email Newsletters The value of email newsletters continues to impress... but inboxes are full and fatigue is setting in. How can you avoid churn and maximize ROI?

#Email newsletters remain one of the most cost-effective marketing tools, offering high ROI through direct audience access, strong engagement and long-term value. #MarketingSky

OpenAI reverses course, says its nonprofit will remain in control of its business operations | TechCrunch OpenAI has decided that its nonprofit division will retain control over its for-profit org, after the company initially announced that it planned to

OpenAI reverses course, says its nonprofit will remain in control of its business operations