Marketing Joe

Can’t tell you how much copy I’ve written just because someone CBA.

Wild that the thing that sells the product is treated like filler.

Email ends with “Can you just write something for this?”

Most people don't care.

Your posts reach thousands, but even your biggest fans don’t always show up.

When your friends start a business, be different. Pay full price. Like their posts. Share their work. Real support changes lives.

a man in a clown costume with make-up fx written on the bottom ALT: a man in a clown costume with make-up fx written on the bottom

Online "gurus" using fake play buttons & clickbait ads to trick people into clicking, hoping that it will lead to a sale.

They say in the gold rush, it was the pickaxe sellers who got rich. Not the miners.

With AI, it’s different, there are too many pickaxe suppliers, too easy to access, many of them already rich.

The race isn’t about selling tools, it’s about who can leverage them the best.

Steve jobs on branding.

It's one simple thing "trust".

Fact: Reddit gets more web traffic than TikTok and Amazon.

But it makes way less money.

// Amazon owns buying moments.

// TikTok owns attention loops.

// Reddit owns conversations , but hasn’t fully monetized them (yet).

Huge upside if they figure it out.

In 2025 and beyond, the most valuable skill isn’t coding, designing, or even creating.

It’s building an audience.

👋 hi.

Google has said multiple times that site traffic is not a direct ranking factor for SEO.

But it is.

You can’t convince me otherwise.

Every business needs traffic.

Traffic brings wealth.

The question is: How do you get traffic for free? or pay for it so wisely that it becomes profitable?

That’s the game.

You didn’t choose the large coffee, you were nudged. ☕️
The Decoy Strategy makes the biggest (and priciest) option feel like the smartest choice.

Marketing inspiration on tap.
Get ad, design, and creative ideas at SwipeFile.com.

Every overnight success hides 1000+ hours of work and a long list of failures.

Keep trying.

Build stuff.

a group of men are sitting around a table in a conference room . ALT: a group of men are sitting around a table in a conference room .

100%

🙏

The next 5 years isn't about surviving.

They’re about evolving.

Stay flexible.
Stay curious.
Stay building.

Strange new planets await.

Build stuff 🌍🚀

It's not disrupting the existing system.
We’re boarding a new rocket .

You will feel like a tourist on a strange new planet where the rules are different, and the language has changed.

And that’s a good thing.

If you’re ready.

Business as we know it is fracturing.

AI agents will replace teams.
Individuals will scale like companies.
Companies will shrink into networks.
Networks will outcompete brands.

It’s going to look alien to anyone expecting the old rules to stay the same.

In the next stage:

• Credentials will matter less.
• Speed & creativity will matter more.
• Flexibility will be the superpower.

The ones willing to learn and adapt, not the ones
protecting their old status will win.

Crypto is evolving quietly.

Not the hype-driven pumps — the deeper ideas:

• Ownership
• Digital identity
• Decentralised economies
• True micropayments

It's still early.

But when they mature, they’ll upend how we think about value itself.

AI isn’t just making things “easier” or “faster.”

It’s rewriting the rules.
Entire professions will vanish and me remixed.

New kinds of work & wealth will appear seemingly out of nowhere.

If you’re clinging to the old playbook, you’re going to get left behind.

The next 5 years are going to break a lot of people’s ideas about business, technology & money.

Mainly because of AI.
Partly because of crypto.

But mostly because we’re headed somewhere completely new.

Strange new planets. A thread 🧵

Simplicity is the ultimate show of confidence.

I hear ya. It'll pick up.

a man in a suit and tie is smiling and says very glad to be here ALT: a man in a suit and tie is smiling and says very glad to be here

Bluesky feels like the early days of twitter.

I'm into it.

"I've never found anybody that didn’t want to help me if I asked them."

Steve Jobs on Failure (1994):

In 2000, Nokia sold around 6 phones a second and had 70% of the phone market.

Then it missed the smartphone wave. 🤷‍♂️

Success isn’t about winning today. It’s about betting on tomorrow.

Some places are too big to innovate.

YouTube video by David Perell Learn Copywriting in 76 Minutes – Harry Dry

Great video to learn copywriting.

www.youtube.com/watch?v=TUMj...

For any historians wondering, here’s a summary of the US vs China tariff trade war as of 2025.