Simon Owens

Simon Owens

@simonowens.bsky.social

Media industry journalist who runs a newsletter and podcast. You can reach me at simonowens@gmail.com

2,175 Followers 585 Following 3,305 Posts Joined Jul 2023
16 hours ago
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Story of my life

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2 days ago

15,000 people. And Meta doesn’t share hardly any of its revenue with the creators that provide most of its value. Such a garbage company

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2 days ago
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Watched MATERIALISTS because it was streaming on HBO Max. I was surprised by how much I didn’t hate it. Definitely explored romantic relationships in a unique way.

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2 days ago

(My email address is easy to find. I don't really respond to social media DMs)

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2 days ago

Do you live in the Washington, DC area?

With the weather getting nicer, I want to get out and network more with people working in media and communications. If you want to meet up for lunch or after-work happy hour, reach out to me via email and we’ll get something scheduled.

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2 days ago
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Introducing the Substack Recording Studio Pre-record your show, plus new tools for going live

With this move, Substack is essentially competing with SaaS platforms like Riverside and Descript that make it easy for podcasters to record video and audio versions of their podcasts simultaneously.

One detail not included in this announcement is whether the recordings are done natively to each m

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2 days ago
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How ShopMy Became 1 of the Creator Economy's Big Winners The third-party shopping site hit $1 billion in transactions by connecting consumers to influencers and influencers to brands.

A lot of smaller creators struggle to grow their businesses because they don't yet have the scale or the connections to form custom brand partnerships, so affiliate platforms like this can become a powerful tool for allowing them to start generating meaningful revenue. Previously, creators were limi

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2 days ago

I’m heading troublesome reports that assassinating the leader of the spice rich regions is not working as per plan; since the son has survived and is leading a religious rebellion blocking spice exports.

Let’s see what happens if Imperial Sardaukar are deployed.

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2 days ago
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Vanity Fair Bets On Newsletter Boom With New Subscriber-Only Roster Vanity Fair has launched four new subscriber-only newsletters, expanding its direct-to-reader offerings as legacy publishers across the industry increasingly prioritize owned audience distribution ove...

I think it's smart for a media outlet to publish subscriber-only content directly to the inbox vs forcing them to click through to the website. There's lots of data showing that paid subscribers who open newsletters regularly are much less likely to churn than those who don't, so any editorial produ

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2 days ago
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The US president who raped at least a dozen women and a 13-year-old is currently in the process of crashing the economy

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3 days ago

I guess I don’t understand why software companies are under threat from AI in the short term. Are companies really going to be vibe coding their own accounting software from scratch? Seems unlikely.

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3 days ago
YouTube
From MrBeast to microdramas: Scott Brown’s bet on phone-native storytelling YouTube video by Simon Owens

From MrBeast to microdramas: Scott Brown’s bet on phone-native storytelling

youtu.be/q9d4vmVwPF4?...

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3 days ago
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All we had to do to avoid this was pick the woman over the guy who raped a 13-year-old, and we couldn’t even do that.

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4 days ago
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How I Made $290,000 Making 1 Video a Month (Full Breakdown) YouTube video by Aprilynne Alter

This is a 45-minute breakdown of how a YouTuber with 130,000 subscribers generated a solid six figures in income last year. I’ve watched a lot of these sorts of videos, and what I like about this one is how thorough she is in walking through her process for everything ranging from choosing affiliate

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4 days ago

Yes, please kill the filibuster. It's an anti-democratic rule that makes elections less meaningful.

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4 days ago
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What Entertainment Might Look Like in 20 Years Among them: Hollywood-quality movies you can make at home for very little money.

While I'm skeptical that we'll be able to soon make Marvel-quality, VFX-heavy movies from home, I do think we'll be able to make them for a lot less money. What once cost $200 million might be produced for only a fraction of that amount. Already I'm starting to see VFX work on Instagram Reels that w

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4 days ago
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With Newpress, Iz and Johnny Harris incubate video journalism for the creator era A creator couple launched a wildly successful YouTube channel with longform video. Now they want to help other journalists do the same.

Johnny and Iz Harris are doing something genuinely new in the media space by building a launchpad for creator-journalists. They partner with individual reporters, paying them a salary and pairing them with a dedicated video production team. Johnny then uses his massive YouTube channel to help kick-s

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4 days ago
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Just received in the mail. Excited to dig into this!

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4 days ago
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ESPN is buying up journalism's wreckage Monday's Washington Post hires are the latest sign of a genuine — and complicated — recommitment to journalism.

Back in 2014, ESPN signaled that it was more firmly rooted in the entertainment business than the journalism business when it suspended Bill Simmons for criticizing NFL commissioner Roger Goodell. The network was essentially making a calculated decision that it wasn’t in its business interests to an

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4 days ago
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YouTube Lays Claim to Another Crown: The World’s Largest Media Company The influential financial research firm MoffettNathanson suggests that the Google-owned video platform passed Disney's media business in 2025.

You could argue that YouTube is still in the early stages of its business growth. The platform has built an almost perfect flywheel: it only pays creators when their content succeeds. That’s a stark contrast to traditional streamers like Netflix and Paramount, which routinely spend hundreds of milli

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5 days ago
YouTube
Inside the YouTube strategy that turned Starter Story into a $2M+ media brand YouTube video by Simon Owens

Inside the YouTube strategy that turned Starter Story into a $2M+ media brand

youtu.be/iCBtAKJtRKw?...

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5 days ago

Your semi-regular reminder that I almost always say yes to interview requests for podcasts, newsletters, and YouTube channels -- no matter how big your audience is. Not only do I bring my A game to these interviews, but I also promote them across my newsletter and social channels.

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6 days ago
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How The Atlantic won 'tortoise and hare' race versus digital news start-ups The Atlantic is in a "virtue cycle" of making a product people will pay for and putting the profit back into the business, its editor said.

One of the impressive things about the Atlantic is that it was playing the same scale game as every other 2010s-era social-media-first publisher but managed to see the writing on the wall and pivot hard toward paid subscriptions. It famously shuttered its Atlantic Wire news aggregator and then doubl

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6 days ago
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my last video TikTok video by elizabetheatsnyc

A TikTok creator with 1.3 million followers reveals that she's not even making enough money to pay her rent despite generating 360 million views in only 9 months. Her video is a plea for traditional media companies to hire her, but I also think it's an indictment of TikTok, which doesn't properly sh

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6 days ago
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Nothing signals "the stock market is not the economy" better than how it reacts whenever Trump issues some new word salad to a reporter.

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6 days ago
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Bluesky CEO Jay Graber steps down | TechCrunch Bluesky's board will search for a replacement while Graber becomes Chief Innovation Officer.

I would argue she did not do a very good job and failed to grab a lot of low-hanging fruit.

techcrunch.com/2026/03/09/b...

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6 days ago
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Disney Needs Its Next Hit Franchise. Can Pixar’s Reluctant Leader Deliver? The ‘Toy Story’ studio used to print money for Disney but hasn’t made an original blockbuster in nearly a decade. Its top creative executive admits he’s made mistakes.

In a movie industry dominated by franchises, Pixar long stood out as a studio capable of consistently producing original hit films. But in recent years, it has released enough box office disappointments that it’s been forced to place greater emphasis on producing sequels.

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6 days ago

Still one of my favorite clips of all time

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6 days ago
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Along Came an Influencer: How America’s Bestselling Writer Became MrBeast’s Co-Author After decades atop the thriller game, James Patterson is fending off waning sales by doubling down on collaborations—and dabbling in romantasy too.

James Patterson is less an author and more of a branded book production agency. He not only employs an army of "collaborators" who do most of the writing for his books, but he also regularly enters co-author partnerships with other famous people in an effort to cross-pollinate audiences and boost sa

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6 days ago

The guy who raped a 13-year-old has caused gas prices to spike and the markets to tumble.

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