IAB Europe

Retail Media is moving past ROAS-only thinking.

We spoke with our Retail & Commerce Media Committee about the metrics that actually tell the story — incrementality, CLV, share, and real sales lift across channels.

A clearer view of what “good” looks like in 2026: iabeurope.eu/measuring-wh...

[Watch on Demand] IAB Europe's Towards Responsible Influencer Marketing Webinar - IAB Europe On 17th November, we hosted a significant webinar addressing the key themes of responsible influencer marketing, marking a critical exploration of transparency, authenticity, and consumer protection i...

Our webinar on Responsible Influencer Marketing is now available to watch on demand.

Moderated by Nina Hamann, it covers the transparency gaps, upcoming DFA implications, and the regulatory approaches emerging across Europe. A useful recap for anyone working with creators: bit.ly/3XftXzg

The Digital Fairness Act is moving forward as part of the new Consumer Agenda.Our Public Policy Manager, Inés Talavera de la Esperanza, highlights the simplification gap: more rules arriving in a landscape where businesses already struggle with fragmentation and overlap: iabeurope.eu/the-digital-...

EU plans a Digital Fairness Act while calling for simpler rules.
Inés Talavera de la Esperanza breaks down why that mix is tricky for digital advertising, from overlapping UX debates to the risk of adding more fragmentation: iabeurope.eu/the-digital-...

[Watch on Demand] IAB Europe's The Great Debate: AI - IAB Europe On 30th October 2025, we hosted our Great Debate on AI, a thought-provoking virtual event that explored the transformative impact of Artificial Intelligence on digital advertising. The session brought...

AI has moved into the practical parts of advertising: creative edits, media choices, reporting.

At our Great Debate on AI, people from agencies, publishers and platforms shared what’s actually helping, and where responsibility still feels unclear.

iabeurope.eu/knowledge_hu...

IAB Europe at VideoWeek Roadmap - IAB Europe 13th November | Euston Square, London VideoWeek Roadmap is a one-day conference dedicated to exploring the future of video and CTVadvertising. Taking place on 13th November at 30 Euston Square in Lond...

Video and CTV are becoming harder to ignore in the media mix.

Join IAB Europe at VideoWeek Roadmap on 13th Nov, where Daniel Knapp will share data-driven insights to guide 2026 planning.

Details: iabeurope.eu/events/iab-e...

AI isn’t just changing search — it’s rewriting the ad stack Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.

Generative AI isn’t just transforming search, it’s redefining the ad stack.

As PubMatic notes in @Digiday, the real question is whether new AI platforms will build open, interoperable ad ecosystems — or recreate walled gardens.

Read more → digiday.com/sponsored/ge...

TheTradeDesk has announced a new integration with @Koddi, enabling advertisers to buy onsite retail media programmatically, starting with GoPuff.

This means full-funnel measurement, unified analytics, and one streamlined workflow: tinyurl.com/4f5sfzw8

The Impact of AI on Digital Advertising Report 2025 IAB Europe's AI Working Group report explores how AI is being adopted, governed, and leveraged across the digital advertising ecosystem.

AI’s everywhere in adland — 8 in 10 companies using it, but few with solid guardrails.

Targeting wins, publishers still cautious, privacy top concern.

Europe’s first real snapshot of how AI’s actually used in digital ads: iabeurope.eu/knowledge_hu...

LEAF 2.0: Major Updates to IAB Europe’s Platform for Sustainable Digital Advertising - IAB Europe IAB Europe is pleased to introduce a major update to our LEAF platform, further strengthening its ability to support stakeholders across the digital advertising ecosystem in estimating and reducing th...

You can’t fix what you can’t see.

LEAF 2.0 gives the ad industry clear sightlines on its footprint — from emissions benchmarks to creative optimisation, all open on GitHub.

Accountability starts with data: bit.ly/4oddPcW

‘Irrelevance used to be neutral. Now it’s damaging’ The checkout is marketing’s fiercest battleground where joy, trust and revenue collide and fleeting clicks can be turned into lasting value, say leaders from Rokt and Tails.com in a lively quiz show a...

73% of consumers say checkout is the “happiest place on the internet.”

The Drum shares why the Transaction Moment is an emotional peak where relevance builds loyalty: www.thedrum.com/news/2025/10...

Adobe Announces General Availability of AI Agents for Businesses to Transform Customer Experience Orchestration Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns

Adobe has launched AI agents to help businesses automate and optimise customer experiences.

Built on Adobe Experience Platform, the agents support tasks like audience targeting, journey creation, and data insights: news.adobe.com/news/2025/09...

Report Finds Facebook and TikTok Are Key News Sources Facebook remains the top news source, though TikTok and Instagram are rising.

Pew Research shows how social media has become a primary news source. Facebook & YouTube still lead, but TikTok and Instagram are quickly catching up.

A reminder that feeds don’t just entertain—they shape how people see the world:

What Will the Advertising Industry Look Like in Five Years? - ExchangeWire.com Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030... Kate Scott-Dawkins, WPP Media’s Global ...

AI is set to transform advertising by 2030, but not replace human creativity.

✔️ More personalisation, powered by sensitive data
✔️ AI-created assets as the norm
✔️ Bot-driven interactions rising to 66%

The future is hybrid: automation + human ideas: www.exchangewire.com/blog/2025/09...

Welcome! You are invited to join a webinar: IAB Europe Webinar: EASA’s adEthics - Raising Standards & Building Trust in Influencer Marketing. After registering, you will receive a confirmation email a... Join us for a webinar, together with EASA, introducing AdEthics, a European programme designed to help influencers and content creators uphold high standards of transparency and responsibility in adve...

Credibility matters in the creator economy.

Learn how AdEthics, a free training and certification for influencers and creators, helps you stay transparent and responsible. Webinar with EASA: us02web.zoom.us/webinar/regi...

Optimisation Over Reform - IAB Europe Consumer Study IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

As EU debates privacy rules, IAB Europe data shows 60% of people accept “pay or consent” when they understand the trade-off.

Insights for anyone shaping digital policy: iabeurope.eu/knowledge_hu...

Crawling for Compensation: Moving to a Paradigm of Publisher Remuneration for Content Ingestion - IAB Europe Our Data Analyst & Sustainability Lead, Dimitris Beis, has created a timely explainer on the relationship between publishers and AI platforms - what’s changing, what’s at stake, and what a workable re...

The gap between value extracted from publisher content and what’s paid back is widening.

Our Artificial Intelligence Working Group sets out solutions: frameworks, marketplaces, next steps.

Explainer here 👉 iabeurope.eu/knowledge_hu...

As AI rewrites search, publishers look for a lifeline AI search is on the rise, and publisher traffic is on the decline. This week’s podcast digs into what that means for the future of media.

Clicks down. Traffic volatile. AI overviews reshaping search.

Publishers are testing lifelines: creator networks, Reddit, even their own LLMs.

Digiday digs into what’s working—and what’s not → digiday.com/podcasts/as-...

Creators are leveraging CTV channels as added value for sponsorship deals Creator CTV channels are popular in 2025, and creators are using their newfound television presences to negotiate higher sponsorship rates.

CTV is becoming a new lever for creators.

By licensing back catalogs to FAST/AVOD channels, they add TV reach to their pitch — and raise sponsorship rates.

For brands, it’s a way to connect across living rooms and feeds: digiday.com/media/creato...

Optimisation Over Reform - IAB Europe Consumer Study IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

€212/month. That’s the value consumers place on free online services supported by ads.

A reminder to publishers: transparency about this exchange keeps users onside in the privacy debate: iabeurope.eu/knowledge_hu...

Digital Dawn S8 Ep.4 - Curation in Digital Advertising Kofi Amoako at PubMatic and our Marketing & Communications Director, Lauren Wakefield, dive into what "curation" really means in the context of programmatic.

Curation is reshaping programmatic. But what does it really mean?

In the latest Digital Dawn podcast, PubMatic’s Kofi Amoako joins our Lauren Wakefield to unpack curated marketplaces — why they’re growing, how they work & what they deliver for advertisers & publishers. iabeurope.eu/podcast/s8-e...

IAB Europe Adoption of Addressability & Measurement Solutions Survey Take this survey powered by surveymonkey.com. Create your own surveys for free.

If you’ve wrestled with IDs, clean rooms or cross-channel metrics, you know how compliacted addressability can be.

We’re running a 10-min survey to capture the real state of play in Europe, and shape guidance that makes life easier. 👉 www.surveymonkey.com/r/IABaddress...

Didomi’s first half of 2025: events from Paris to Montreal, new tools, and future-facing privacy debates. Highlights + what’s ahead 👉 www.didomi.io/blog/events-...

How we’re using AI in new ways to fight invalid traffic An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.

Ad spend only works if the traffic is real.

Google turns to LLMs to combat invalid traffic, aiming to reduce waste and enhance trust across the ecosystem — for brands, publishers, and users:
blog.google/products/ads...

Steps For Marketers to Embrace Personalisation - IAB Europe Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. As people want content and services that are more relevant to them, th...

Personalisation = relevance + trust.

New from Meta & Deloitte:

📍 Privacy-first ad strategies
📍 Stronger customer connections
📍 Growth through tailored experiences

Full guide → iabeurope.eu/knowledge_hu...

TikTok Updates Community Guidelines To Address AI Misinformation New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

From AI misuse to scraping tools, TikTok’s new rules tighten enforcement and simplify guidelines for creators.

Most removals now happen before users report them — 85% caught by automation.

Full update here: www.socialmediatoday.com/news/tiktok-...

PETs aren’t a magic fix for privacy.

They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.

Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...

UK ad spend grew 8% YoY in Q1 2025, hitting £10.6bn.

Search (incl. retail media) +12.3%, online display +10.1%, social +14.7%. Brands front-loaded budgets, chasing agile formats amid trade uncertainty & US tariffs.

Forecast: +6.8% for 2025.

[Watch on Demand] Attitudes to Retail Media - IAB Europe Watch on Demand On 30th July, we hosted an engaging webinar, "IAB Europe Insights Revealed: Attitudes to Retail Media", where we unveiled the latest findings from our industry-wide survey and explored...

Our Attitudes to Retail Media webinar unpacked the trends shaping the future of this space - from first-party data to better measurement.

Watch the replay: iabeurope.eu/knowledge_hu...

You can’t optimise your supply path if you don’t know who’s in it.

Our latest check of over 2,000 EU news publishers shows good ad.txt use—but patchy access to sellers.json.

iabeurope.eu/knowledge_hu...