IAB Europe

Adobe Announces General Availability of AI Agents for Businesses to Transform Customer Experience Orchestration Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns

Adobe has launched AI agents to help businesses automate and optimise customer experiences.

Built on Adobe Experience Platform, the agents support tasks like audience targeting, journey creation, and data insights: news.adobe.com/news/2025/09...

Report Finds Facebook and TikTok Are Key News Sources Facebook remains the top news source, though TikTok and Instagram are rising.

Pew Research shows how social media has become a primary news source. Facebook & YouTube still lead, but TikTok and Instagram are quickly catching up.

A reminder that feeds don’t just entertain—they shape how people see the world:

What Will the Advertising Industry Look Like in Five Years? - ExchangeWire.com Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030... Kate Scott-Dawkins, WPP Media’s Global ...

AI is set to transform advertising by 2030, but not replace human creativity.

✔️ More personalisation, powered by sensitive data
✔️ AI-created assets as the norm
✔️ Bot-driven interactions rising to 66%

The future is hybrid: automation + human ideas: www.exchangewire.com/blog/2025/09...

Welcome! You are invited to join a webinar: IAB Europe Webinar: EASA’s adEthics - Raising Standards & Building Trust in Influencer Marketing. After registering, you will receive a confirmation email a... Join us for a webinar, together with EASA, introducing AdEthics, a European programme designed to help influencers and content creators uphold high standards of transparency and responsibility in adve...

Credibility matters in the creator economy.

Learn how AdEthics, a free training and certification for influencers and creators, helps you stay transparent and responsible. Webinar with EASA: us02web.zoom.us/webinar/regi...

Optimisation Over Reform - IAB Europe Consumer Study IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

As EU debates privacy rules, IAB Europe data shows 60% of people accept “pay or consent” when they understand the trade-off.

Insights for anyone shaping digital policy: iabeurope.eu/knowledge_hu...

Crawling for Compensation: Moving to a Paradigm of Publisher Remuneration for Content Ingestion - IAB Europe Our Data Analyst & Sustainability Lead, Dimitris Beis, has created a timely explainer on the relationship between publishers and AI platforms - what’s changing, what’s at stake, and what a workable re...

The gap between value extracted from publisher content and what’s paid back is widening.

Our Artificial Intelligence Working Group sets out solutions: frameworks, marketplaces, next steps.

Explainer here 👉 iabeurope.eu/knowledge_hu...

As AI rewrites search, publishers look for a lifeline AI search is on the rise, and publisher traffic is on the decline. This week’s podcast digs into what that means for the future of media.

Clicks down. Traffic volatile. AI overviews reshaping search.

Publishers are testing lifelines: creator networks, Reddit, even their own LLMs.

Digiday digs into what’s working—and what’s not → digiday.com/podcasts/as-...

Creators are leveraging CTV channels as added value for sponsorship deals Creator CTV channels are popular in 2025, and creators are using their newfound television presences to negotiate higher sponsorship rates.

CTV is becoming a new lever for creators.

By licensing back catalogs to FAST/AVOD channels, they add TV reach to their pitch — and raise sponsorship rates.

For brands, it’s a way to connect across living rooms and feeds: digiday.com/media/creato...

Optimisation Over Reform - IAB Europe Consumer Study IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

€212/month. That’s the value consumers place on free online services supported by ads.

A reminder to publishers: transparency about this exchange keeps users onside in the privacy debate: iabeurope.eu/knowledge_hu...

Digital Dawn S8 Ep.4 - Curation in Digital Advertising Kofi Amoako at PubMatic and our Marketing & Communications Director, Lauren Wakefield, dive into what "curation" really means in the context of programmatic.

Curation is reshaping programmatic. But what does it really mean?

In the latest Digital Dawn podcast, PubMatic’s Kofi Amoako joins our Lauren Wakefield to unpack curated marketplaces — why they’re growing, how they work & what they deliver for advertisers & publishers. iabeurope.eu/podcast/s8-e...

IAB Europe Adoption of Addressability & Measurement Solutions Survey Take this survey powered by surveymonkey.com. Create your own surveys for free.

If you’ve wrestled with IDs, clean rooms or cross-channel metrics, you know how compliacted addressability can be.

We’re running a 10-min survey to capture the real state of play in Europe, and shape guidance that makes life easier. 👉 www.surveymonkey.com/r/IABaddress...

Didomi’s first half of 2025: events from Paris to Montreal, new tools, and future-facing privacy debates. Highlights + what’s ahead 👉 www.didomi.io/blog/events-...

How we’re using AI in new ways to fight invalid traffic An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.

Ad spend only works if the traffic is real.

Google turns to LLMs to combat invalid traffic, aiming to reduce waste and enhance trust across the ecosystem — for brands, publishers, and users:
blog.google/products/ads...

Steps For Marketers to Embrace Personalisation - IAB Europe Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. As people want content and services that are more relevant to them, th...

Personalisation = relevance + trust.

New from Meta & Deloitte:

📍 Privacy-first ad strategies
📍 Stronger customer connections
📍 Growth through tailored experiences

Full guide → iabeurope.eu/knowledge_hu...

TikTok Updates Community Guidelines To Address AI Misinformation New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

From AI misuse to scraping tools, TikTok’s new rules tighten enforcement and simplify guidelines for creators.

Most removals now happen before users report them — 85% caught by automation.

Full update here: www.socialmediatoday.com/news/tiktok-...

PETs aren’t a magic fix for privacy.

They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.

Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...

UK ad spend grew 8% YoY in Q1 2025, hitting £10.6bn.

Search (incl. retail media) +12.3%, online display +10.1%, social +14.7%. Brands front-loaded budgets, chasing agile formats amid trade uncertainty & US tariffs.

Forecast: +6.8% for 2025.

[Watch on Demand] Attitudes to Retail Media - IAB Europe Watch on Demand On 30th July, we hosted an engaging webinar, "IAB Europe Insights Revealed: Attitudes to Retail Media", where we unveiled the latest findings from our industry-wide survey and explored...

Our Attitudes to Retail Media webinar unpacked the trends shaping the future of this space - from first-party data to better measurement.

Watch the replay: iabeurope.eu/knowledge_hu...

You can’t optimise your supply path if you don’t know who’s in it.

Our latest check of over 2,000 EU news publishers shows good ad.txt use—but patchy access to sellers.json.

iabeurope.eu/knowledge_hu...

📊 16% growth
🎯 Retail Media momentum
📹 Video & Social lead spend

Dr. Daniel Knapp unpacked the AdEx 2024 results in this #Interact2025 Q&A series:

Google AI Will Now Be Able To Call Businesses To Make Queries on Your Behalf That could be a boon for the growing number of people who don't like making phone calls.

Our member, Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models: www.socialmediatoday.com/news/google-...

Welcome! You are invited to join a webinar: IAB Europe Insights Revealed: Attitudes to Retail Media . After registering, you will receive a confirmation email about joining the webinar. Join this webinar as we delve into the latest insights on Retail Media in Europe and explore the outcomes of our inaugural Attitudes to Retail Media survey. Gain valuable perspectives from industry ex...

Our Marie-Clare Puffett and Jason Wescott (WPP Media) break down what’s shifting in Retail Media.

Join our webinar on 24th July at 12:00 CET for fresh insights from IAB Europe’s new report. Register here → us02web.zoom.us/webinar/regi...

Understanding when, why, and how players engage with games throughout the day can help brands deliver messaging that feels timely, relevant and additive to the experience.

IAB UK member shares more: www.iabuk.com/member...

Help Shape the Future of AI in Digital Advertising - Take Our Short Survey - IAB Europe Artificial Intelligence is rapidly transforming the digital advertising ecosystem, and we want to understand its impact, directly from you. Our AI Working Group has developed ‘The Impact of AI on Digital Advertising Survey’ and invites advertisers, agencies, ad tech companies, and publishers to take part, to help us understand how…

Are you using AI in your advertising workflows?
We want your insight.

Take our short industry survey to help shape future AI standards, tools & conversations in digital advertising.

🗓️ Until 15th August

iabeurope.eu/help-sh...

Retail Media Impact Summit 2025 - IAB Europe Our annual flagship conference Interact is back for 2025 and will welcome industry leaders from across Europe on the 20th-21st May at nHow Brussels, Belgium!

Guidelines. Standards. Monetisation.

What Retail Media really needs? Shared answers. The Retail Media Impact Summit is where we start.

📍Amsterdam

📅 24th Sept

🎟 iabeurope.eu/retail-media...

Inside IAB Europe’s June Policy Update: Highlights from ‘Policy Matters’ - IAB Europe Every month, we deliver Policy Matters, an exclusive newsletter for our members that distils the most pressing policy developments impacting the digital advertising industry. From emerging EU legislation to our advocacy and contributions, the newsletter equips members with timely insights into our policy work. This blog post shares selected highlights…

AI rules, GDPR reforms, DSA ad codes… none of it works without industry input.

Our latest Policy Matters update highlights where collaboration counts most right now: iabeurope.eu/inside-...

IAB Europe Insights Revealed: Attitudes to Retail Media - IAB Europe 24th July | 12:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail Media in Europe and explore the outcomes of our inaugural Attitudes to Retail Media survey. Gain ...

📢 What’s shaping Retail Media in Europe?

Join IAB Europe on 24th July for a webinar unpacking insights from our inaugural Attitudes to Retail Media survey — plus expert perspectives.

🎟 Register: iabeurope.eu/events/iab-e...

Disney Advertising and Amazon Ads announce strategic integration Amazon Ads and Disney Advertising announce strategic integration to increase ad relevancy and deliver commerce insights for advertisers. Learn more.

Amazon Ads + Disney Advertising announce a strategic integration: Amazon DSP + Disney’s DRAX.

More precise targeting, stronger performance, and data collaboration via Disney Compass + Amazon Publisher Cloud.

Live in parts of Europe; U.S. rollout Q3 2025: ads.amazon/4euKarT

Want to get sharper in digital advertising?

The Trade Desk’s Edge Academy offers free courses to boost your programmatic skills, get certified, and drive real results.

Start learning: bit.ly/4nmilq3

Celebrating Community and Creativity: TikTok LIVE Kicks off Community Fest 2025 - Newsroom | TikTok At TikTok, community is at the heart of everything we do, and nowhere is that more true than on TikTok LIVE. This month, we're excited to kick off Community Fest 2025, a global celebration of the crea...

TikTok has launched its latest ”Community Fest” live content event, which will showcase some of the app’s top live creators, as part of a broader push to spark more interest in its livestream offerings: newsroom.tiktok.com/en-us/commun...