Broccoli

A Broccoli Clean Trick: The Meta Ads Library Just because you don’t yet know something, but a so-called expert does, doesn’t make it a “trade secret” or proprietary knowledge. Especially when you can (and should) be doing it yourself. Take Meta'...

Just because you don’t yet know something, but a so-called expert does, doesn’t make it a “trade secret” or proprietary knowledge.

Here's one example: bookmarking the Meta Ads Library. Learn how, and why in our latest Broccoli Bite.

www.teambroccoli.org/post/a-brocc...

It's here! The 2025 M+R Benchmarks Here are the four takeaways from the 2025 M+R Benchmarks that stood out to us that we think our small- and medium-sized fundraising pals will find useful...

The 2025 M+R Benchmarks dropped this week! Here are the four takeaways that stood out to us that we think our fundraising pals in small- and medium-sized organizations will find useful:

www.teambroccoli.org/post/it-s-he...

#nonprofits #fundraising #digital

Welcome Mat(ters) Creating different welcome ‘paths’ based on how they connected is powerful. If you’re going to make a welcome email or series, why not make three...

When someone new connects with your organization (subscribes *or* donates!), you can make them feel seen with a tailored welcome message, instead of a generic one. Creating different welcome ‘paths’ based on how they connected is powerful. www.teambroccoli.org/post/welcome...
#nonprofit #fundraising

Which Donation Forms Have Native GA4 and Meta Integrations? We've put together a list of popular online donation forms and whether they offer a native integration for GA4, Google Tag Manager, or Meta.

Just updated our list of online donation form providers and whether or not they offer native GA4, GTM, and Meta integrations. Added @raisely.bsky.social, iRaiser, and @onecause.bsky.social. Who is missing from the list?

www.teambroccoli.org/post/r-o-why...

Which Donation Forms Have Native GA4 and Meta Integrations? We've put together a list of popular online donation forms and whether they offer a native integration for GA4, Google Tag Manager, or Meta.

Measuring your digital fundraising performance and return-on-investment can be a breeze or a brick wall, depending on your donation form. Whats up with that. We wrote about it, and are building a list of who offers native GA4, GTM and Meta Pixel integrations. www.teambroccoli.org/post/r-o-why...

Meta: Should I Stay or Should I Go? A growing number of people are choosing to opt-out, delete, or begin an indefinite break from Facebook, Instagram and other social media.

To those choosing to opt-out, delete, or begin an indefinite break from Meta’s Facebook, Instagram and other social media apps, we support you!

But, many can’t make that same decision on behalf of the nonprofit they work for. This post is for you.

www.teambroccoli.org/post/meta-sh...