Patrick Semple

A simple, elegant diagram showing a continuous loop between Design Iteration, Customer Feedback, and Business Feedback. A single pink note, quietly marked “Feedback Cycle” rests beside it. The image captures the purity of an iterative process: a rhythm of testing, learning, and refining, where every cycle brings greater clarity and purpose.

Test. Learn. Decide.
Getting back into the tools this week has reminded me how important feedback cycle are. When we design in isolation eg, testing heavily with customers but not keeping the business looped in, we create more alignment work and rework later.
#HMW #ProductDesign #DesignSky #UXsky

My Cupra had an update about a year ago which meant you could see the maps in the dash display. Guess it's all the same system between VW and Cupra.

I agree. I think it's about doing the stuff you've been asked to do well. Credibility will come, then you can focus on to autonomy. The team or stakeholders will start to ask you for your opinion and ideas.

IC leadership isn’t about job titles it’s about behaviours.

3 ways ICs lead:

Build the right team around the work by aligning with outside teams.

Own the craft, raise standards across your team and make the outcome brilliant.

Share the vision upwards, bring leaders with you to win trust.

#HMW

But when companies compete at a similar price point to their competitors, they can’t rely on that.

They have to compete on experiences: the quality, the service, the small touches, the details that makes people feel good and come back.

#HMW #ProductDesign #UXsky

Companies like Ryanair or Aldi win on price, not experience.
They’ve can craft an intentionally frustrating customer journeys for business profits because their prices are so low, customers accept the hoops.

#HMW #ProductDesign #UXsky

YouTube video by Andrew Lardner "Merrily Kissed the Quaker/Cunla" by Pierre Bensusan

Love Andrew's playing of Pierre Bensusan. The bassy stomp is recorded so well. Like a simple Bodhrán rhythm. www.youtube.com/watch?v=TuUn...

It’s important to be able to reject feedback. But stay humble and try it out first. Using our judgement to keep it, reject it, or build on it otherwise we risk missing out on something valuable.

Some of the best experience I've ever helped design on have been massively lead or influenced by some incredible developers. Collaboration and alignment is the way.

Love a hand crafted feel to font. Really nice.

My favourite is reading user stories that have nothing to do with a user.

Did the floaty menu disappear in Figma. I was starting to like them.

We're competing on experience all the time.
It’s adding up the little moments.
Trust signals, feedback, timing, tone, reliability.
Get them right, layer them up, and you create more than usability. You create confidence.
That’s how products win today.
#HMW #ProductDesign

If you are up around swords Ardgillan castle/house is also nice. Great play ground if you have kids with you and brilliant views over Dublin and the Irish sea. Malahide is a nice spot also.

Typical day I'm mostly managing the teams and meeting. But when I need to I would say 1-3hr blocks. Maybe and hour of being really focused. You can probably design anything in 1-3 hours. But need to then spend a week aligning everyone around it.

Winning! A designer on the team had taken on a project to create a better handovers with our tech teams. This has been a side of desk project for her over the last couple of months. She has just delivered her first phase. Now the team are helping with her on the others.

It's only when you try to assemble a flat packed piece of furniture that's not IKEA. Do I realise how good the IKEA manuals are. Clarity in instructions should never be underestimated.

Having a tonne of fun with builder.io. Just built my first guitar tuner. It's crude but works. Lovin this. (Fender app used on iPad to test tuner is work) #productdesign #Ai #HMW

Just picked up this beauty from Hatch ☕
Washed Ethiopian by Tagel Alemayehu – tasting notes of floral, kumquat, and honey 🍯🍊 Excited to brew this one!

#Coffee #SpecialtyCoffee #Ethiopia #HatchRoast

Writing User Stories and a definition of done when prompting in Figma Make makes a massive difference to its output. It gets it much quicker. #HMW #AiDesign #FigmaMake

Slide titled “Problem Statements” on a blue gradient background. Left panel reads “Write the Problem Statement with your team,” and explains that this aligns everyone on a single purpose: focus on understanding the problem first, solution later. Right panel shows a dark blue box with a template: “Due to [specific issue or challenge], our product is experiencing [negative business outcome], which affects [broader business impact or stakeholder experience].”

Begin every sprint or design exercise with a problem statement or “How might we…? and revisit it before creating any UI. Use that question to judge whether you need research, sketches or a prototype. #HMW #ProductDesign

That's cool. Really brings the property to life but not in the showy way that the normal video tours do.

Scenery Coffee treat for the cup today. ☕

Embrace fluid ways of working. What flew at a big co might stall in a startup. Adapt your process to fit the context. #HMW #productdesign #DesignLeadership

Three white smartphone mockups on a blue gradient background, each showing a different wireframe layout: the left one lists grey content blocks with pink pill-shaped buttons; the centre has a large media area, smaller cards and a bold pink call-to-action; the right stacks content panels with a pink button at the bottom.

Prototype the future. Once you’ve converged, build one high-fi demo of that perfect day in the life to align the whole team. #HMW #productdesign #DesignLeadership

Kicked off a great conversation with the UX team about how we use AI in our work. Fascinating to see the invisible ways it's already supporting our process. Loved hearing their take on it and how fluent they feel. Excited to keep exploring what AI means for our practice. #AI #DesignLeadership
#HMW

Stylised Double Diamond diagram on a blue gradient background: two side-by-side diamonds illustrating divergent (expansion) and convergent (narrowing) phases, with colourful sticky notes, dashed arrows showing iteration, and abstract cloud shapes.

Double Diamond in action: use divergence to discover problems, convergence to nail execution. Two phases, one powerful framework thats user centred , business centred and improves your design craft. #HMW #productdesign #DesignLeadership”

Early workshops help clear the air. Surfacing competitor ideas and breaking free from recent constraints. By workshop 2 or 3, thinking sharpens. We get closer to the real problem, and to what our customers actually need. #HMW #ProductDesign #DesignLeadership

YouTube video by Linear Kevin Twohy – Conversations on Quality (Episode 08)

Kevin’s video on quality product design is packed with insights. How to pick the right fidelity, run a fluid Double Diamond and bring non-designers into the process.
youtu.be/KkmdK6al0dE?...

#HMW #productdesign #DesignLeadership

Never mind naming layer in Figma, I need Ai to name files and folders. 😂