Patrick Semple

Winning! A designer on the team had taken on a project to create a better handovers with our tech teams. This has been a side of desk project for her over the last couple of months. She has just delivered her first phase. Now the team are helping with her on the others.

It's only when you try to assemble a flat packed piece of furniture that's not IKEA. Do I realise how good the IKEA manuals are. Clarity in instructions should never be underestimated.

Having a tonne of fun with builder.io. Just built my first guitar tuner. It's crude but works. Lovin this. (Fender app used on iPad to test tuner is work) #productdesign #Ai #HMW

Just picked up this beauty from Hatch ☕
Washed Ethiopian by Tagel Alemayehu – tasting notes of floral, kumquat, and honey 🍯🍊 Excited to brew this one!

#Coffee #SpecialtyCoffee #Ethiopia #HatchRoast

Writing User Stories and a definition of done when prompting in Figma Make makes a massive difference to its output. It gets it much quicker. #HMW #AiDesign #FigmaMake

Slide titled “Problem Statements” on a blue gradient background. Left panel reads “Write the Problem Statement with your team,” and explains that this aligns everyone on a single purpose: focus on understanding the problem first, solution later. Right panel shows a dark blue box with a template: “Due to [specific issue or challenge], our product is experiencing [negative business outcome], which affects [broader business impact or stakeholder experience].”

Begin every sprint or design exercise with a problem statement or “How might we…? and revisit it before creating any UI. Use that question to judge whether you need research, sketches or a prototype. #HMW #ProductDesign

That's cool. Really brings the property to life but not in the showy way that the normal video tours do.

Scenery Coffee treat for the cup today. ☕

Embrace fluid ways of working. What flew at a big co might stall in a startup. Adapt your process to fit the context. #HMW #productdesign #DesignLeadership

Three white smartphone mockups on a blue gradient background, each showing a different wireframe layout: the left one lists grey content blocks with pink pill-shaped buttons; the centre has a large media area, smaller cards and a bold pink call-to-action; the right stacks content panels with a pink button at the bottom.

Prototype the future. Once you’ve converged, build one high-fi demo of that perfect day in the life to align the whole team. #HMW #productdesign #DesignLeadership

Kicked off a great conversation with the UX team about how we use AI in our work. Fascinating to see the invisible ways it's already supporting our process. Loved hearing their take on it and how fluent they feel. Excited to keep exploring what AI means for our practice. #AI #DesignLeadership
#HMW

Stylised Double Diamond diagram on a blue gradient background: two side-by-side diamonds illustrating divergent (expansion) and convergent (narrowing) phases, with colourful sticky notes, dashed arrows showing iteration, and abstract cloud shapes.

Double Diamond in action: use divergence to discover problems, convergence to nail execution. Two phases, one powerful framework thats user centred , business centred and improves your design craft. #HMW #productdesign #DesignLeadership”

Early workshops help clear the air. Surfacing competitor ideas and breaking free from recent constraints. By workshop 2 or 3, thinking sharpens. We get closer to the real problem, and to what our customers actually need. #HMW #ProductDesign #DesignLeadership

YouTube video by Linear Kevin Twohy – Conversations on Quality (Episode 08)

Kevin’s video on quality product design is packed with insights. How to pick the right fidelity, run a fluid Double Diamond and bring non-designers into the process.
youtu.be/KkmdK6al0dE?...

#HMW #productdesign #DesignLeadership

Never mind naming layer in Figma, I need Ai to name files and folders. 😂

There’s a real energy to running a workshop especially with designers. It feels like we’re in the crucible, where ideas get forged into something real.

Being prepared is important, but half the fun is the improvisation. Thinking on your feet.

#DesignLeadership #UXDesign #Facilitation #HMW

If you want execs to back your UX team, speak their language. Show/link how good design is is driving results.

#HMW #ProductDesign #DesignLeadership #UX #BusinessImpact #DesignStrategy

Cyber attack Insurance is going to be a huge consumer product in the future. Cyber security seems to be more focused on Business at the moment. I think it's much harder to protect yourself at home than in work.

UX VP/Director | NN/g Training Course Leading successfully requires concise, business-focused articulation of and commitment to user experience. Learn the skills you’ll need as a UX executive to drive business objectives and deliver on co...

Just finished and passed (93%) the brilliantly put together course by Nancy Dickinson (eBay, Apple) Becoming a UX Executive on NN/g. Looking forward to using what we covered. www.nngroup.com/courses/ux-v...

Want to earn trust as a designer? Bring the team in early, print your designs, give the team markers, invite critique, and make it their design, too.

#Designsky #UXLeadership #DesignOps #ProductDesign #HMW

When research is just a phase, it gets skipped. When it’s a habit, it changes how teams think.
#Designsky #HMW

Design Thinking without execution is innovation theatre, but Design Craft without thinking is just styling. The two need to inform each other to create a meaningful outcome.
#HMW

ADPList: Get mentored by Patrick Semple on ADPList Currently UX Design Manager at AO.com. I’m particularly interested in changing user behaviours, systems, and design thinking to shape our world through innovation. I am looking at ways to raise the…

UXers 👋
I’m mentoring on ADPList. Book a session if you want feedback, career advice, or just a good design chat.
Always happy to help.
🔗 adplist.org/mentors/patr...
#UX #Mentoring #Designsky #UXSky #HMW

Love this. Really hard to do effectively. I think designers and creatives often want to please everyone. It can water down the end result.

You're doing insight wrong if your business needs a 40-slide deck to "see" the research. Bring the user into the room. Quotes. Clips. Numbers. Put it in the design work, not in a folder.
#Designsky #HMW #UXResearch #UserCentredDesign

Explored the idea of personalisation and how it can be improved for more subtlety and less clutter. Using the 60/30/10 visual design principle to illustrate my point. Check out my thoughts here:
bsky.app/profile/patr...
#Personalisation #DesignThinking #HMW #Productdesign

Not everything needs to be personalised on the web.
But what is the right thing at the right moment?
Discovering that out leads to good design.
#Designsky #HMW #UXDesign #personalisation

“We’ve got some really exciting projects in the pipeline at the… | AO “We’ve got some really exciting projects in the pipeline at the moment.” Carl Phillips, our Tech Director, gives a glimpse into the world of AO Tech—who we are, what we do, and how we’re driving chan...

Absolutely buzzing to be part of AO Tech. Carl Phillips shares a some of our exciting plans. It’s mega to be in a place that backs these big ideas and its people to implement them.

www.linkedin.com/posts/aolets...

#AO #AOletsgo #HMW #Jobfairy

The most powerful design question we’ve started using when demoing our work to our tech teams:
“Does this look right to you?”
Because design clarity is a team sport. 

#Designsky #ProductDesign #UXLeadership #DesignOps #HMW