Jason Resnick

"Will daily emails overwhelm my audience?"

When I went from weekly to daily: 94% stayed daily, 6% chose weekly.

Your subscribers want more value, not fewer emails.

Transparency beats frequency fears.

You could.

The question was pointed towards automating the piece the make money.

It’s my experience that when you automate the “making money” parts, you can scale faster than automating the parts that “coat money”

Dleen (from my emails) asked, "How do I automate the stuff that's making me money?"

Most people automate everything *except* what matters.

Foundation first.
Engagement second.
Complex automation last.

Simple automation beats complex guessing.

Get more real email talk that works here.

Easy with what I’ve built.

Plan on releasing it when I get back from my road trip in a week.

I’ve built a system where I can repurpose my emails in an authentic way using Cursor and Claude (or any other LLM)

Email marketing overwhelm?

My 6yo wanted shells.

His strategy = grab whatever came on each wave.

No overthinking. No perfect system.

Result? A pile of shells by day's end.

Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.

Two of my childhood heroes passed this week: Ozzy and Hogan.

Completely different worlds, but both understood something we've forgotten.

The magic isn't in the perfection.

It's in the belief.

We've optimized the soul out of everything.

Sometimes it's remembering why you started.

There's a growth strategy that requires zero new content creation, no ads, and no algorithm knowledge.

Yet it consistently delivers my highest-converting subscribers.

Email partnerships with other business owners.

Simple but relevant audience exchange that actually works.

What if one change could wake up your entire email list?

I started being unpredictable with my emails and subscribers actually began looking forward to them.

The secret? Breaking my own patterns while everyone else follows "best practices."

Sometimes you gotta zig when others zag.

What tool is this that you are using to track the revenue?

RIP Ozzy THE Prince of Darkness

Your voice has been synonomous with metal and been a HUGE part of my en†ire life.

You'll be missed 🤘

Coding teacher: "Stick to 2D games. 3D is too complex."

8yo: builds 3D Rainbow Road anyway

😆

"I wanted to try it."

Most are stuck in 2D email mode - perfect, polished, professional.

Yet someone sends "How was your weekend?" and gets 3 sales.

Subscribers don't need perfect. They need real.

If my brain starts thinking about work or the day ahead, that’s my queue to get up.

No matter what time it is.

If I fight that and roll over and go back to sleep, I wake up tired and groggy.

Draw your email marketing strategy on a sticky note.

If you need a second sticky note, you've found your problem.

My 6-year-old taught me this watching him build an "invention."

Overcomplicated it until frustration.

Fixed by simplifying.

Simple systems scale. Complex ones break.

I’m with you

Are you using MCPs to gather data from your marketing?

Pretty cool to ask:

1. What was different about email #3 that triggered these purchases?

2. What products did these 33 people actually buy?

And get data from ActiveCampaign and some insights in a matter of seconds.

Decisions based on data

I don't know who's more excited for school to end me or my kids

There are some people in this world I’ll never get.

They short circuit my brain and I encounter them and see their actions.

Thankfully I surround myself with my kind of people.

Finally

What tracker?

Many creators fear "bothering" their subscribers or sending "too many" emails.

But your subscribers WANT to hear from you (that's why they subscribed!).

When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.

@alexhillman.com thanks for the repost 🙏🏻

Stop seeing subscribers as leads and start seeing them as actual humans

Most creators view their list to be extracted from.

You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.

Simple shift makes your emails more engaging and trustworthy.

Enjoy my brother!

When your wife has dental surgery, and suddenly, it’s a half day for you…

Wake up early, get work done

Play nurse for a few days

Handle school lunches, theme day outfits, & homework

Figure out dinner

And pray she doesn’t tell me I did it all wrong.

Yes yes yes!

Built out a bit more of the list swap performance tracking details

That’s the question right?

For me, it could be the things I’m fearful of I’d much rather leave in the rearview and move forward.

This has to be used