I might be in the minority in the comms world on this, but I really do like this idea, the ability to highlight real-world AI experience and skills rather than just another class or course.
03.02.2026 16:35 β π 0 π 0 π¬ 0 π 0@jspepper.bsky.social
@jspepper on most things. Playing around in Comms.
I might be in the minority in the comms world on this, but I really do like this idea, the ability to highlight real-world AI experience and skills rather than just another class or course.
03.02.2026 16:35 β π 0 π 0 π¬ 0 π 0I love this story tip my hat to the PR person Yarbo on the grand slam. And, this makes me want to live with snow and buy one of the snowblowers (I also want a snowmobile).
02.02.2026 16:35 β π 0 π 0 π¬ 0 π 0Well, ChatGPT did not get me right with the video -- I'm not a USC Trojan, it's just a job and I root for my teams: Bear Down (especially in basketball) and I've been a Bo Schembechler and George Perles kid watching those greats battle it out during.
Have a very Merry Christmas and Happy New Year!
My year in ... Instacart? You'd have thunk that the team might have pulled this when SNL mocked UberEats Wrapped as something that no one needs to see or wants.
My items that I love scream "liquid diet prep" but yes, I do like popsicles for hydration too. But just bc we can doesn't mean we should.
This has been an interesting story - not that the story is interesting itself, but that the story went so wide right before Thanksgiving.
I don't think it went big because of what was said but the classism storyline that seems to do well right now. www.businessinsider.com/campbell-sou...
But we never found out where Dan writes, so we can follow him too!
17.10.2025 05:20 β π 0 π 0 π¬ 0 π 0Ooooh, thanks for letting me know about this documentary.
17.10.2025 05:18 β π 0 π 0 π¬ 0 π 0New Coke, Classic Coke, Passover Coke, Sugar Coke? With Coke announcing a new sugar-based product (notice that it's a new Coke, not replacing Coke Classic), it'll be interesting to see the pricing and the name. www.axios.com/2025/07/22/t...
26.07.2025 00:41 β π 2 π 0 π¬ 0 π 0A corporate blog is still a good place to counter rumors, as shown by Deno. And while there's the question (valid) about how AI and GEO are treating corporate sites, and how PR is becoming king again as third-party outlets matter more, when I asked ChatGPT about the company, the post came up first.
21.07.2025 21:15 β π 3 π 0 π¬ 0 π 0I mean, this was one way for @Belkin to get back into tech news (I forgot that they were still around, let alone sorta LA tech, until these stories).
This is more than a Belkin ruining its brand name with customers story, it's questioning whether or not the public can trust smarthome tech.
There's something about nostalgia, historical rivalries, and weird trophies. And that's all part of what makes the Big 10 the best football conference out there (plus its focus on academia, one of the few if not only conferences that does that).
A look at all the trophies that change hands.
With Threads nearing X's daily app usage, and BlueSky keeping up with new bells and whistles, it's hard out here for a social media manager.
08.07.2025 18:34 β π 1 π 0 π¬ 0 π 0Lessons from Jim Shooter, a literal giant in the comic industry (he was 6'7") include that every comic book should be an introduction to the characters so people could just pick up anywhere and become a fan, and that every story is based on a character, an action, a climax and a resolution.
08.07.2025 15:35 β π 0 π 0 π¬ 0 π 0Sometimes, you just need a little Celebration in your life (or Kool and the Gang).
www.youtube.com/watch?v=3Gwj...
Reading the MAHA/trad wife/whatever you want to call it movement press - this is the second such article I've read about conservative movements and women, and I'm sure there will be more - just reminds me that there's media and spaces for everyone, and my job in PR is to be aware of them all.
30.06.2025 18:34 β π 0 π 0 π¬ 0 π 0This is what happens when people have no knowledge of the past, and think that what's happening now is the end-all, be-all because they just don't know.
The TLDR is that first movers in the space (this time, AI instead of dotcom or Web 2.0) will be the winner, so companies need to launch fast.
This was an interesting (and odd, IMO) story from TechCrunch that essentially was a piece on why Bluesky is so important and not what people are characterizing it. (Except, well, it's the public that defines companies and services).
24.06.2025 18:34 β π 0 π 0 π¬ 0 π 0Are the major sports leagues losing their fans due to costs of games ... in-person or on TV/streaming/wherever? This piece in the @NYTimes from @JoonLee thinks so, and I would have to agree that the costs have gone a bit out of control for the average family.
23.06.2025 15:35 β π 0 π 0 π¬ 0 π 0I've always wanted my own theme song. I think part of it is growing up in the era of the best TV theme songs, the 70s. Now, finally in the 20s (the roaring AI 20s, I guess), that dream has come true.
Go download the Jeremy Pepper ringtone, and make sure it's what rings when/if I call.
This seemed a fitting article to show up in my feed, after a conversation with a food reporter. We were talking about how food speaks to culture, community and has such a huge impact on our lives.
The @NYTimess asked top chefs what food films make them a hungry - a cute way to get them to share.
From a UK study, that more than half of top 100 mental health TikToks contain misinformation is a pretty scary thing.
That the response from TikTok is that it is personal expression and that it is people sharing their stories ignores that audiences are taking it as mental health advice.
Everyone wants to be the "super app" and it really doesn't seem to matter what the industry is. Wonder (food delivery) has bought Tastemade (food videos, including cooking) to build out that app that is takeout, delivery, meal kits, production company, content studio and advertising business.
10.06.2025 15:35 β π 0 π 0 π¬ 0 π 0I love Costco and, like Jimmy Kimmel, remember when they were Price Clubs in Arizona (and my membership goes that far back). And I remember when the magazine started arriving and how yes, we would thumb through it to see what was new at Costco.
06.06.2025 15:35 β π 0 π 0 π¬ 0 π 0Reading all the pre- and post-mortem posts on Skype, I remember my small role (that I never talk about) in the launch. I was hired to track coverage and started seeing the groundswell of love for the product amongst bloggers.
Read this from @Om, a great review of what could have been.
It's all about messaging, right? Millennials won't take cruises, but call it a yacht trip and they're overpaying for a brand name slapped on a cruise ship. There's a norovirus joke in here somewhere ... if you pay more for that yacht trip, is it a higher class of norovirus?
05.06.2025 21:15 β π 0 π 0 π¬ 0 π 0Both offline and online couponing are a fascinating business. There would be the news segments showing clubs trading coupons, the experts who would walk out of grocery stores paying nothing, and it was even part of a poker scene in Mr. Mom (go see it again, Teri and Michael are great).
05.06.2025 18:34 β π 0 π 0 π¬ 0 π 0Is this an eating the dog-food move or an avoidance of real engagement and transparency move? It seems to be both at the same time -- showcasing that the companies are going all-in on AI (and likely to cut staff, because earnings and bottom lines) and avoiding to have to answer questions.
05.06.2025 15:35 β π 0 π 0 π¬ 0 π 0Community building is not easy -- in fact, it's probably one of the harder things to do in marketing and communications in an organic way. Kudos to what Sean has built with Comm(s)unity, especially on Slack.
05.06.2025 00:41 β π 0 π 0 π¬ 0 π 0How @ultabeauty built out its internal ambassador program should be the gold standard (IMO). By opening up the program to its in-store employees, having the program run by an influencer/employee and paying for the content on or off the clock are all key.
04.06.2025 21:15 β π 0 π 0 π¬ 0 π 0When one thing is hot in marketing - the return of the printed publication - it only makes sense that there are other content plays that become the new hot thing as well.
Fashion brands are jumping to Substack, which makes a ton of sense to me as creating their own fashion magazines with advice.