Mac Martine

Enable your whole team to build product, with RalphBlaster.

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I just built RalphBlaster™ 😋 and it's absurd

My entire workflow is now:
- create ticket
- click to generate PRD
- approve it
- Ralph does the rest in an isolated worktree

I get pinged when it's done

I don't touch an editor, terminal, or Claude Code

Sign up for the waitlist at ralphblaster.com

If you can sell status... you barely need to sell utility.

They convinced people to pay more… to sit on a plane longer.

Boarding early might be the greatest marketing trick of all time.

Serious question: has anyone studied whether Claude Code performs better when you’re polite versus when you talk trash to it?

Who here doesn't know how to code, and has attempted to build an app?

Were you able to get to the point of launching?

While some are spending months raising millions of dollars they don't need...

Others have spent $200 on Claude Code and launched.

There's money being dropped in the Wildfront+ founder community every day.

Imagine it’s five years from now.

Looking back on this period, what obvious business move do you wish you’d made?

Turn tabs into a custom app with GenTabs in Disco, a new Google Labs experiment YouTube video by Google Chrome

What will the future of apps with AI, look like?

Often this is discussed as agents/MCP's communicating with each other.

Google Disco takes a different approach, dynamically creating apps based on prompts & content in open tabs.

Curious to see where this leads:

youtu.be/9CKeTgcMjzc?...

If that isn't a badass CTA, I dunno what is.

Props, @cloudflare.social

I 😍 the willingness of people to share their tactics in the Wildfront founder community.

One recent example is an SEO expert giving details as to how he’s growing organic traffic on his new SaaS.

If you wanna up your SaaS game come grow with us: substack.com/chat/5899761

Love the focus on getting active users right out of the gate. That’s where the real validation lies – in actual engagement and feedback.

We used to spend two weeks naming products.

Two. Weeks.

Brainstorming. Debating. Settling on something mediocre.

Now? 30 secs. And the names are better. Every single time.

DomainStorm.io has given us better names in 1/2 a minute than we came up with in 14 days.

The excuses are gone.

I used to think freedom meant not working.

Now I think it means doing what you’d choose even if you didn’t have to.

Specialization works… until the world stops playing by the same rules.

The broader your base, the better your odds when everything shifts.

I don’t count my chickens until they hatch.

Even if I really think they’re going to hatch.

Why?

Because the reality is, they don’t all hatch.

And I'd much rather create unexpected upsides than unexpected downsides.

TIL Spotify is running ICE ads.

Needless to say, I just canceled. I hope you will too.

Someone on Thumbtack just now:

“I'll give you $100 off if you cancel the project bc I just paid $91 for this lead.

I just thought i’d be honest with you instead of trying to charge you more. We are an honest company."

The key to unstoppable success?

View all difficult business hurtles as moats, and turn setbacks and losses into fuel.

Don’t look back.

Anyone know of a domain registrar affiliate program that is actually usable?

All the ones we've tried either deny us right away or only provide an affiliate link to their homepage which won’t cut it.

Agreed, that's why I'm curious what would be different for you.

We have served creators and founders in the past, and in legal tech with our main product now, and marketers and content creators with another that we are just getting off the ground.

What would our ideal SaaS business look like? Profitable, not too cutting edge, vertical utility SaaS

Now that we're on our 3rd successful SaaS, and we're in the market for more, we mapped out what our idea SaaS business would look like.

What do you agree with, and what would you change?

AI is great at working within a narrow range of rules, such as generating:

- A catchy headline

- A brand/domain name

- Even a small script

But when there’s a bigger picture involved it falls apart, such as:

- Building a larger app

- Writing a short story you'd actually want to read

Are you a generalist or a specialist?

If a specialist, in what?

Over the past year we've been heads down on Aware and grown it 8x.

We’re in full scaling mode.

Along the way, we’ve also acquired two other businesses under the Aware canopy.

It’s time to step beyond.

And with that, we’re beyond excited to announce Wildfront(.)co.

Let's go!

Nuff said.

Was such a great time, as always