Crystal Groves

Technically I will be "allowing" a meeting tomorrow for a client, but overall having a week each month without meetings is very beneficial to actually doing the work.

Highly recommend adopting 1 week every month to no meetings. It has allowed me to focus on catching up on a lot of things (including email) this week.

I'm more determined than ever to better educate business owners on what they should and shouldn't know, and what they should and shouldn't tolerate about their digital presence. Cause it's becoming its own epidemic.

Watch this space.

This is the second site this year that is well over 20 gigs in size because the previous web designer didn't know what they were doing, and the client was never educated on things they should know about their site.

My pin today that I'm wearing pretty much sums it up. The audacity.

Typically, these can -maybe- get to a gig in size depending on how many photos and videos they put on their site (and we never recommend self-hosting videos for your website).

This site: 35gigs.

This is the kinda shit that bothers me with web companies.

I'm currently moving a website to Misfit's hosting server for a new client while we build out a brand new website.

This is a simple WordPress install.

Me working from home...

Struggling with content, hooks, or reach? Get a 1-hour social media strategy session: audit, 30-day content map, and growth checklist.

👉 Reserve: https://stan.store/beamisfit

#socialmedia #socialmarketing #GaryVeeStanChallenge

We just launched our Stan Store 🎉 You can now book 1:1 sessions with Crystal (Misfit’s CEO) on web, social, SEO, security—everything.

👉 Grab a spot: https://f.mtr.cool/tgepcngvrc

#StanStore #DigitalMarketing  #SmallBusiness #GaryVeeStanChallenge

Perspective!

Meta's Ad Evolution: Why Reels Trending Ads & Threads Ad Tools Are Game‑Changers for Marketers in 2025

https://medium.com/@cgroves/metas-ad-evolution-why-reels-trending-ads-threads-ad-tools-are-game-changers-for-marketers-in-ad142da93f4b

#socialmedia #marketing

Meta Vibes: How the AI Video Feed Could Disrupt Social Marketing in 2025

https://medium.com/@cgroves/meta-vibes-how-the-ai-video-feed-could-disrupt-social-marketing-in-2025-1436d08d1a7e

#marketing

Instagram Reaches 3 Billion Users: What It Means for Brands & Marketers in 2025

https://medium.com/@cgroves/instagram-reaches-3-billion-users-what-it-means-for-brands-marketers-in-2025-f8c29b3f1576

#instagram #socialmedia

From Rankings to Citations. How Your SEO Must Evolve for the New AI Search Era Search engine optimization has long centered on getting to the top of Google results, earning high ranks with backlinks, content depth…

From Rankings to Citations. How Your SEO Must Evolve for the New AI Search Era

https://medium.com/@cgroves/from-rankings-to-citations-how-your-seo-must-evolve-for-the-new-ai-search-era-73f569d4806c

#seo #search #ai #google

WHAT DAY IS IT

The New Reality of SEO: From Tracking Ranks to Building Authority in Generative Search Search engine optimization has been about ranking high for keywords, optimizing meta tags, building backlinks, and improving user metrics…

The New Reality of SEO: From Tracking Ranks to Building Authority in Generative Search

https://medium.com/@cgroves/the-new-reality-of-seo-from-tracking-ranks-to-building-authority-in-generative-search-d6591631900b

#seo #serps #google

AI Influencers: Are We Ready for the Next Wave of Digital Personas? The rise of AI influencers is one of the most significant shifts we’re seeing in 2025. These digital personas, or avatars, are designed…

AI Influencers: Are We Ready for the Next Wave of Digital Personas?

https://medium.com/@cgroves/ai-influencers-are-we-ready-for-the-next-wave-of-digital-personas-316c19423106

#ai

Apertus, Switzerland’s Fully Open LLM: What It Is, Why It Matters, and How to Use It Switzerland’s research ecosystem (EPFL, ETH Zurich, CSCS) has released Apertus, a transparent, multilingual, open‑weights large language…

Apertus, Switzerland’s Fully Open LLM: What It Is, Why It Matters, and How to Use It

https://medium.com/@cgroves/apertus-switzerlands-fully-open-llm-what-it-is-why-it-matters-and-how-to-use-it-cdefc81ca6fb

#ai

Shout out to us elder millenial gamers

Cracker Barrel’s logo reversal is a lesson for any brand evolving identity Cracker Barrel’s recent rebrand and its near‑instant reversal have turned into a powerful story. It shows what happens when heritage and…

Cracker Barrel’s logo reversal is a lesson for any brand evolving identity

https://medium.com/@cgroves/cracker-barrels-logo-reversal-is-a-lesson-for-any-brand-evolving-identity-39f0bee6200e

#branding

How Blank Street’s Rebrand Shows the Power of Minimalism with Meaning In all the recent news of logo changes and branding that chases trends, Blank Street has quietly stood out as doing it “right”. Its recent…

How Blank Street’s Rebrand Shows the Power of Minimalism with Meaning

https://medium.com/@cgroves/how-blank-streets-rebrand-shows-the-power-of-minimalism-with-meaning-7652ffe9262a

#marketing #branding

This time of year, the best modern invention for someone who works in a building that does not hold heat easily is the coffee warmer. Being able to keep a drink hot is so underrated lol

Yes Halloween is a 2 month long holiday, why do you ask?

Why does it feel like I every time I turn my head I have 40 new emails in my inbox.

Ridiculous.

Tis I :)

How a 9-Year-Old’s TikTok Joke Became a Real Drink:
 https://medium.com/@cgroves/how-a-9-year-olds-tiktok-joke-became-a-real-drink-and-what-social-media-marketers-must-learn-508455f34c8a

#marketing #tiktok

It's so hard to resist

Whatever it is, it's stressing me out

Austin’s logo reveals the risks of stripping civic identity

https://medium.com/@cgroves/austins-logo-reveals-the-risks-of-stripping-civic-identity-1cdedc0c1514

#branding