Steve Dunne

Alvin Tofler once said: "If you don't have a strategy, you're part of someone else's strategy". Who wants that? That's why it's vital to have a strategic mindset. Our sold out @prca-hq.bsky.social webinar today shows you how to develop the most crucial skills you need in business #PR #PRStrategy

HSBC becomes first UK bank to quit industry’s net zero alliance Campaigners condemn ‘troubling’ move that follows departure of six of largest US banks after Trump’s election

Can’t help thinking that this might become a thing in the corporate world: www.theguardian.com/business/202...

Cruise gratuities are the sector’s biggest barrier to growth in Europe Brands need to take stock of different cultural attitudes, says Digital Drums’ Steve Dunne

Are Cruise gratuities the sector’s biggest barrier to growth in Europe? My @travelweeklyuk.bsky.social column is now online travelweekly.co.uk/all-content/... #cruise #TravelMarketing #TravelAndLeisure #Cruising

Account Management is a tough role for any PR professional. Managing up, down, sideways; being commercial, a leader, a strategist etc can cause self doubt & imposter syndrome. Our sold out PRCA Training today shows you how to be a success! visit @prca-hq.bsky.social website for new dates

Really looking forward to reviewing the very best enrichment sessions, entertainment, accommodation, sustainability initiatives, cuisine offers, and advertising & marketing campaigns the cruise sector has to offer!
#Cruise #CruiseIndustry #Cruising #CLIAEurope #TravelMarketing

Ah! Look at my little baby, @DigitalDrums (18 years old this week) she's all grown up. Look at her sharing the stage last week beside big brands like ITV, Saga Magazine, ClassicFM , Jules Verne and others as a major sponsor of the Silver Marketing Conference & Awards! #PRTraining #TravelMarketing

Has tipping got out of hand in #Cruise? Is it a reward for service, over & above our expectations, or subsidising low wages paid by cruise lines? Is it right to pay gratuities before the cruise & still be hassled for tips at the end of it by the brand? My @travelweeklyuk.bsky.social column #Travel

Really enjoyed moderating last night's Business Travel Network dinner at the Royal Lancaster Hotel. Leading players from the travel buyer, travel management companies and suppliers debated the silent crisis in the industry - recruitment of Gen Z and, to come, Generation Alpha. #TravelIndustry

It's the Silver Marketing Association conference and Awards this week, and I'm delighted that DigitalDrums is a sponsor. Good luck to all those shortlisted for best #PR campaign

It's not the most exciting subject in the world, I'll grant you, bit it is one of the most vital topics for a PR professional, proven by the record number of attendees for our sold out webinar today. Visit the PRCA website for more dates coming on line soon #PRCA #PR #PRandComms #PRAgency

A question I get asked a lot by business leaders is this: "Does social media work in the B2B field?" The answer is Yes, social media is effective for both B2B marketing and PR. Our sold out PRCA Training Webinar today shows you just how to make it work for you. #PR #B2B #NeverStopLearning

All my life, I have always been delighted at the prospect of a new day, a fresh try, one more start, with perhaps a bit of magic somewhere behind the morning. Really looking forward to leading today's sold out PRCA Training workshop on Account Directorship. #PR #PRskills #PRAgency#PRCA

I can’t be the only person in the country who finds this hysteria that the media have about a hot day a bit tiresome! #heatwaveuk

It's the toughest job in PR, one that usually gets pushed down the ranks. Today's "Pitching to the media" workshop shows you how to get your hit rate up, how to deal with rejection & how to learn to love this task more than many others. Come join us on a future course! Visit #PR #PRAgency #Media

I've always believed that it is important to showcase and encourage great work, and give back to an industry that has given us so much over the years. So I'm delighted that Digital Drums Ltd is to sponsor the #SilverMarketingAwards #TravelPR #TravelMarketing

For most PR agencies, lead generation can be tricky. It's not a natural trait for many #PR people. But it doesn't have to be that way. Our workshop today for the PRCA shows how to solve all that & generate more new business leads. #PRAgency #NewBusiness #NeverstopLearning

"In Account Management, no one should hear you scream". If our workshop "The Art of Account Management" were a movie that would be its strap line. Today's workshop is sold out but we're putting more dates online - keep an eye out for them. #PR #PRAgency #AccountManagement

Saw one of those supremely ironic moments in life today. A person in a public place, talking on their phone at the top of their voice (with their loudspeaker on very loud) complaining they couldn’t hear because everyone in the cafe was being - and I quote: “…too bloody noisy…”

When hackers strike – and they will – PR is just as important as IT Travel companies must remember that a cyberattack is more than just a tech issue, says Digital Drums’ Steve Dunne

A cyber attack on your brand isn't just an IT challenge, it's a PR problem too. It will disrupt your systems and operations certainly, but the damage to your brand's image & reputation could be far more reaching. My @travelweeklyuk.bsky.social column #TravelPR travelweekly.co.uk/in-depth/whe...

Let’s hope you’re right, but I suspect people may redirect their charitable donations to smaller, local charities rather than those that are the equivalent of big corporations with CEOs and board directors earning several times what they earn. It’s going to be interesting to watch what happens

That’s a good question. It will be interesting to see how charities and their PR machines deal with the challenge, as it begins to hit donations

‘This is why people aren’t donating any more’: The outcry over charity CEOs’ six-figure salaries Amid cut services, disbanded helplines and mass redundancies, the non-profit sector is struggling – but those in charge are still cashing in

If the CEO of a charity earns more than you do, why would you give money to that charity? The outcry over charity CEOs’ six-figure salaries is going to be a real PR issue for the third sector & its fund raising efforts www.telegraph.co.uk/news/2025/05...

When hackers strike against your brand - and they will - it won't just be an IT problem, it will be a PR problem too. The smart brands know this and have prepared for it - have you? My @travelweeklyuk.bsky.social column is out today #TravelPR #TravelMarketing #CorporateTravel #TravelandLeisure

I spent a somber & thought provoking few hours at Belson Concentration Camp today. I heard lots of horrid stories and was left with one overall thought - Bad things happen in this world because good people look the other way

Absolutely fabulous Beef Wellington in Queens Grill last night. The proof is in the eating as they say! @cunardline.bsky.social #QM2

Looking forward to this. Never been on her before and she definitely has a different feel to her than other cruise ships, but then she’s an Ocean Liner! @cunardline.bsky.social #QM2

Delighted to confirm that Digital Drums is the sponsor for the Best PR Campaign Award at the Silver Marketing Association Awards this summer. Good luck to all those entering #PR #PRandComms #Marketing #SilverMarketingAwards

Always love a great headline!

Comment: Dear AI, your attempts to flatter me are, well, just too artificial Travel Weekly is the market-leading UK-travel multimedia brand with an unrivalled print, digital and events portfolio.

Dear AI, your attempts to flatter me are, well, just too artificial. My @travelweeklyuk.bsky.social column this month is now online #TravelPR #TravelMarketing #TravelandLeisure #CorporateTravel
travelweekly.co.uk/in-depth/com...

Putting these young PR professionals through their paces for the PRCA Training Bootcamp was tremendously rewarding. Great fun and so wonderful to see the passion, ambition and flair of these talented individuals #PR #PRandComms #PRAgency #NeverStopLearning PRCA