The Bulleit Group

How To Balance Expectations And Training For New Hires: 19 Expert Tips While new hires are expected to bring foundational skills and a genuine drive to grow, building value into their role takes thoughtful onboarding, mentorship and trust.

🔥 Bulleit CEO, Kyle Arteaga, is once again featured in @forbes.com Agency Council. This time, he speaks on training the next generation of talent.

His advice? Prioritize curiosity + real-world client work from day one: tinyurl.com/2sdyx8bt

Geoeconomics is shaping how tech companies operate.

Tariffs, chip bans, and policy shifts are affecting product, strategy, and comms.

This is not about hype. It is about being ready.

Good messaging starts before the pressure hits.

Superman is back on screen, and it’s a good reminder: the “good guy” story never stopped working.

In tech and VC, authenticity still cuts through. Founders who lead with values and clarity earn trust. You don’t need to be flashy — just real.

Bulleit CEO Kyle Arteaga shares his top tip for founders marketing in uncertain times

Hint: Trust is everything.

See what Kyle and other industry leaders have to say in Forbes’ recent piece: tinyurl.com/2skpjbxd

The summer slowdown? Total myth.

Less noise means more space to lead.

Smart brands use July to make moves, not wait for September.
We're helping clients own the moment. You should, too.

Bulleit CEO Kyle Arteaga is featured in @forbes.com Agency Council’s panel on marketing strategy in uncertain times.

He highlights how modular narratives are key to brand resilience.

Read the full piece 👉 tinyurl.com/yc6w8svj

At Bulleit, summer isn't a slow season. It's a scenic one. ☀️

We've been working (and recharging) from the Outer Banks, Mt. Rainier, the Columbia River, on the back of a motorcycle, and much more.

📸 Here’s where the BG team has been this summer.

Google’s new Gemini CLI is changing how developers work. It's not just code anymore, it's a conversation.

AI is making old-school command lines smarter and easier to use.

As tools get more human, our communication needs to keep up.

Clear, relevant, real. That’s the shift.

Meet Mary-Elizabeth, the first feature in our new monthly spotlight series.

She’s a Content Specialist who brings a love of storytelling, sharp creative instincts, and the kind of energy that makes teams stronger.

We’re proud to have her at Bulleit! ❤️

🎙️ Leadership isn’t about getting a seat—it’s building the table and making space for others. For underrepresented leaders, visibility is power. Kyle Arteaga joins Isaiah Hernandez on At the Table to break it down.

“You’re on mute.” The most iconic line in remote work history.

Today we celebrate #NationalWorkFromHomeDay and all the Wi-Fi drops, barking dogs, and breakout room awkwardness that come with it.

At Bulleit, remote is a strategy built on trust, creativity, and outcomes.

Values should not disappear when the pressure is on.

The best comms teams use brand values as a filter.

Messaging stays clear, fast, and rooted in what the company stands for.

That is how trust is built over time.

AI agents are coding, calling APIs & reasoning. But building them responsibly? That’s the hard part.

In @techtargetnews.bsky.social, Union.ai breaks down how build-first thinking & clean data unlock scalable agentic AI.

👉 www.techtarget.com/searchenterp...

Tech isn’t the story. The problem it solves is.

In this clip from At the Table, Bulleit CEO Kyle Arteaga and Isaiah Hernandez discuss what makes great storytelling work in complex industries.

It’s not what it does. It’s why people should care.

📺 www.youtube.com/watch?v=LsUn...

🧠 Last week at #WWDC2025, Apple introduced “Apple Intelligence.” The name is simple, but the system is not.

As AI gets more complex, clarity becomes an advantage.

That’s where Bulleit comes in. We help companies tell stories that people trust.

Two founders. No office. Just a logo and a bold idea. Then Google called.

In episode 1 of At the Table, Bulleit CEO Kyle Arteaga sits down with Isaiah Hernandez to reveal how saying yes led to one of the biggest breaks of his career.

🎥 Watch the full episode: tinyurl.com/5n7d7528

A single headline won’t build long-term influence. But consistent content from a credible voice can.

More teams are investing in executive visibility and content that connects.

This is what modern communication looks like.

Why founder-led content resonates:

✅ Control over the message
✅ An authentic, unfiltered voice
✅ A built-in audience that trusts them

People want to hear directly from the source, not through a quote in someone else’s story.

Founders aren’t just waiting for press anymore. They're complementing it by going direct.

Sam Altman shares product updates.
Tobi Lütke drops straight-to-camera insights during earnings.

This kind of content is direct and trusted.

It’s not accidental. It’s a smart strategy.

🍏WWDC reminds us that product launches are more than feature drops.

The best tech companies invest in story, not just specs.

Great messaging starts early. We help teams build it into the product from the beginning.

#WWDC2025

Conflict. Cyberattacks. Sanctions.
In today’s world, crisis comms = geopolitical comms.
At Bulleit, we help clients communicate with confidence, even in chaos.

🗽NY is becoming a powerhouse in AI & robotics. #NYTechWeek is buzzing with 1,000+ events & 60K RSVPs. Innovation is everywhere. Our team is on the ground, taking it all in. In a moment this dynamic, how and where you tell your story matters. Let’s connect.

Go beyond the headline.

PR that earns trust shows up in:
✅ Trade pubs
✅ Owned channels
✅ Thought leadership
✅ Consistent coverage

Comms bridges the gap between headlines and results.

May is Mental Health Awareness Month. At Bulleit, we believe in building space for care, rest, and open conversations about well-being.

Learn more: nami.org

This AAPI Heritage Month, we celebrate the stories, voices, and impact of the AAPI community. We’re proud to uplift and stand with our AAPI colleagues and partners.

Learn more: asianpacificheritage.gov

The Bulleit Group was in SF for an offsite filled with client meetings, panels, yoga, chocolate-making, a PowerPoint party, and a nighttime visit to the Exploratorium.

Until next time, SF.

Big night at the #SABREAwards!

Bulleit took home 3 wins:
✨ Executive Comms — When Women Lead, We All Win
🛡️ Entertainment — Civitai’s Creative Catalyst
🚀 B2B: Transport — Impulse Space’s Escape Velocity

A big thank you to our clients for trusting us with your stories!

🎉🏆🎉🎤

Today, we honor the spirit of Cinco de Mayo, a day that commemorates resilience, unity, and pride in Mexican history and heritage.

We are proud to celebrate the strength and richness behind #CincoDeMayo.

Whether you are battling for attention in a crowded industry or navigating lightspeed news cycles, clear and compelling storytelling always wins.

At The Bulleit Group, we help brands craft messages with a “force” that resonates across the galaxy (and audiences).

May the Fourth be with you! 🌌👽