Maja Pawinska Sims's Avatar

Maja Pawinska Sims

@sparklypinchy.bsky.social

Who’s afraid of little old me… Award-winning PR & comms journalist, global head of features and EMEA news at PRovoke Media. PRCA Fellow. London. Excitable. Swiftie. ❀️πŸ₯‚ Insta @sparklypinchyy

873 Followers  |  1,507 Following  |  240 Posts  |  Joined: 15.11.2024  |  2.2095

Latest posts by sparklypinchy.bsky.social on Bluesky

I’ll catch up on The Prodigy tomorrow (more my era tbh but I love the new pop girlies) if you watch Rodrigo’s set, deal?

29.06.2025 22:30 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

So, so good! I actually love her. 🌟

29.06.2025 22:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

I’ve watched almost all of Glasto from sickbed and Olivia Rodrigo absolutely stole it on the last night: all-girl proper rock band, banging tunes, great performance - THEN she brought out Robert Smith for a couple of Cure numbers, which perked the parents of all the teens up. 10/10 no notes.

29.06.2025 22:22 β€” πŸ‘ 11    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
Preview
Coachella forces Welsh festival Cowchella to change name Steps star Ian

Loving that I’d never heard of this tiny Welsh festival til silly Coachella sent a legal letter demanding it change its name from Cowchella.The cost of reprinting the original marketing stuff will no doubt be covered by ticket sales: earned media coverage = awareness. www.bbc.co.uk/news/article...

05.06.2025 06:31 β€” πŸ‘ 6    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
Preview
Reputation Management: Taylor’s Version As Taylor Swift announces she has bought back the rights to her first six albums, there’s plenty to learn about long-game PR, storytelling, and the power of controlling your own narrative.

Wrote a thing for @provokemedia.com about why Taylor Swift getting the rights back to her back catalogue is a brilliant case study in brand reputation management. www.provokemedia.com/latest/artic...

30.05.2025 18:10 β€” πŸ‘ 8    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
Post image

Much better than a MAGA cap #TACO

30.05.2025 15:54 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Cannes 2025: PRovoke Media To Partner With Leading Agencies Partners at the festival include Ketchum, Stagwell, MSL, Porter Novelli, We. Communications, SEC Newgate, Current Global, MikeWorldWide, The Sway Effect, Polpeo, PRCA and ICCO.

We have exciting plans for Cannes Lions this year at @provokemedia.com, with our biggest-ever team on the Croisette doing cool roundtables, podcast and other stuff with great PR agency partners - let me know if I'll see you there! www.provokemedia.com/latest/artic...

30.05.2025 15:39 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
Post image

OMG TAYLOR GOT HER MUSIC BACK!!! www.taylorswift.com

30.05.2025 15:32 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Fuck off, chinless Temu Trump. Men don’t get a say in this and Project 25 will never apply in the UK.

27.05.2025 22:24 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Is anyone else just EXHAUSTED with, like, everything? I know this isn’t profound, original or insightful but… it’s a lot, isn’t it?

27.05.2025 21:28 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
a woman in a red dress is sitting on a throne holding a teapot and candles . ALT: a woman in a red dress is sitting on a throne holding a teapot and candles .

Any other Taylor Swift clowns on here hoping she’s an actual Mastermind and will be announcing RepTV at the AMAs tonight?! (I know Threads is the place for this btw 🀑)

26.05.2025 18:48 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Taylor Swift’s β€˜Look What You Made Me Do (Taylor’s Version)’ Features in β€˜The Handmaid’s Tale’ The re-recorded song comes as Swifties speculate if the pop star is readying a release of "Reputation (Taylor's Version)."

Trump disses Taylor Swift and then her new version of β€˜Look What You Made Me Do’ appears on The Handmaid’s Tale. She’s a mastermind… (And Reputation TV is obviously on its way! 🀑) www.hollywoodreporter.com/news/music-n...

22.05.2025 00:08 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

#SAUNA! (Please god let me not be the only Eurovision fan here…)

17.05.2025 22:05 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image

Truly, The Smallest Man Who Ever Lived 🍊

16.05.2025 17:56 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Classy, my friend πŸ˜‚

13.05.2025 19:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I mean, I would be equally aggrieved if @coreydu.bsky.social didn’t recognise me at a PR awards do πŸ˜‰

13.05.2025 19:28 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

FFS. Setting aside my β€œdisappointment” at Labour’s Reform-placating immigration strategy, the comms and speech-writing team are obviously a bit shit.

13.05.2025 09:46 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1

I’m not into religion of any kind but I kinda like that Pope Leo has been trashing JD Vance on X. Global leadership isn’t just about politicians.

08.05.2025 20:38 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
β€œThis Isn’t Just Crisis Communications, It’s M&S Crisis Communications” PR and crisis management experts weigh in with an assessment of how Marks & Spencer is handling the ongoing cyber attack.

More crisis management content in @provokemedia.com - my analysis of how Marks & Spencer is faring so far in its reponse to the ongoing cyber attack: www.provokemedia.com/latest/artic...

06.05.2025 13:15 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Q1 Crisis Review: Perma-Crisis Born Out of Perma-Chaos PRovoke Media editors Paul Holmes, Maja Pawinska Sims, Diana Marszalek and Camillia Dass on crises involving Tesla, American Airlines, Samsung, Kraft Heinz, Coca-Cola, Meta and more.

As brands everywhere are in perma-crisis mode, we've published our first @provokemedia.com quarterly crisis management review (our annual one was getting a bit unwieldy...), with 14 case studies featuring Tesla, American Airlines, Samsung, Kraft Heinz, Coca-Cola, Meta and more.

06.05.2025 13:14 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

RIP satire.

03.05.2025 13:04 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

A real life The Last of Us but with snakes rather than cordycep zombies! 🐍

02.05.2025 17:50 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Aw thank you! They are gorgeous and very distinct personalities!

29.04.2025 09:56 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thank you, professional photographer! 😻

29.04.2025 09:56 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image Post image

In non-political news, I captured my cats in Portrait Mode, as the queens deserve. I present Betty, aged 13 (the goodest orange girl), and forest cat Pluto, nearly 3 (absolute floofy menace).

29.04.2025 09:17 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
Preview
Canada's Liberals secure comeback victory made possible by Trump Mark Carney's party pull off an election win that once looked near-impossible, until the US president targeted Canada.

May Carney's win in Canada be the start of a global backlash against fascist populism, now we know (again...) what it looks like in the West. πŸ‡¨πŸ‡¦

www.bbc.co.uk/news/article...

29.04.2025 09:14 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This is a completely brilliant piece by the boss @provokepaul.bsky.social on companies abandoning DEI (including, if you’re in the creative industry, WPP.)

24.04.2025 08:25 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Musk signals 'significantly' stepping back from Doge as Tesla profits plunge The tech boss says he intends to spend only one to two days a week on Trump administration matters.

This is one definition of β€˜fuck around and find out’. Even a billionaire narc can’t get everything he wants. www.bbc.co.uk/news/article...

23.04.2025 05:42 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
How to Protect Yourself From Phone Searches at the US Border Customs and Border Protection has broad authority to search travelers’ devices when they cross into the United States. Here’s what you can do to protect your digital life while at the US border.

NEW: CBP has broad authority to search your devices at the US border. Here’s some steps you can take to protect yourself and your digital life. @lhn.bsky.social and @mattburgess1.bsky.social report www.wired.com/story/how-to...

21.04.2025 11:53 β€” πŸ‘ 456    πŸ” 212    πŸ’¬ 22    πŸ“Œ 14
Post image

I’ve thought about this Katy Perry in space thing a lot. And aside from the general weirdness and all the political and environmental stuff, as a GenX. I can’t get away from

19.04.2025 21:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@sparklypinchy is following 20 prominent accounts