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Michael Bochel

@michaelbochel.bsky.social

🀝 Head of Marketing ⚽ Former Head of Digital at Scottish FA 🟑 Involved at Nairn County βœ‰οΈ Write a sports marketing newsletter

95 Followers  |  71 Following  |  14 Posts  |  Joined: 14.11.2024  |  2.2557

Latest posts by michaelbochel.bsky.social on Bluesky

Preview
The Kick-Off | Thursday 26th June 2025 Signings for Rangers, Livingston, Dundee United, Cove Rangers, East Kilbride, Dumbarton & Stranraer. Shaun Maloney gets a role at Celtic. Alloa to install a new pitch.

🏴󠁧󠁒󠁳󠁣󠁴󠁿⚽️ Your morning round up of the latest Scottish football news.

Signings for Rangers, Livingston, Dundee United, Cove Rangers, East Kilbride, Dumbarton & Stranraer. Shaun Maloney gets a role at Celtic. Alloa to install a new pitch.

πŸ“° www.scottishfootballkickoff.co.uk/p/the-kick-o...

26.06.2025 07:12 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Looking for some information please.
What pubs in Cumbernauld have TNT Sports? Looking for something close to the Premier Inn please. Thank you.

23.05.2025 06:02 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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🏴󠁧󠁒󠁳󠁣󠁴󠁿⚽️ Your morning round up of the latest Scottish football news.

SWL round-up. PFA Manager of the Year nominees. Halliday and Ward sign contract extensions at Motherwell. Paatelainen new Sporting Director at The Spartans. Kilmarnock win Youth Cup.

πŸ“° www.scottishfootballkickoff.co.uk/p/the-kick-o...

01.05.2025 07:11 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

With Charlie Mulgrew quitting Kelty Hearts last night I am currently averaging a SPFL managerial departure every 4.7 emails.

Seven managers gone in 33 Scottish Football Kick-Offs is quite the number.

09.04.2025 06:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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🏴󠁧󠁒󠁳󠁣󠁴󠁿⚽️ Your morning round up of the latest Scottish football news.

lan Baraclough appointed Partick Thistle Sporting Director. Ryan Christie's season is over. Contract extensions at Aberdeen and Falkirk.

πŸ“° www.scottishfootballkickoff.co.uk/p/the-kick-o...

08.04.2025 07:07 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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If you enjoyed listening to the show (or appearing on it), please give this a share or get in touch with ideas/contacts/advice.

Determined to have the podcast back for next season

07.04.2025 14:10 β€” πŸ‘ 27    πŸ” 7    πŸ’¬ 0    πŸ“Œ 2

It’s been one month since I officially launched The Scottish Football Kick-Off and sent a daily curated email of all the latest Scottish football news every weekday morning.

To help celebrate this milestone, do you fancy subscribing to help me reach the 1000 subscriber landmark?

03.04.2025 09:24 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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🏴󠁧󠁒󠁳󠁣󠁴󠁿⚽️ Your morning round up of the latest Scottish football news.

Livingston beat Falkirk. Scotland Under-21s suffer heavy defeat to Iceland. Scotland Under-17s win their group. Rangers issue lifetime bans.

πŸ“° www.scottishfootballkickoff.co.uk/p/the-kick-o...

26.03.2025 08:24 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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🏴󠁧󠁒󠁳󠁣󠁴󠁿⚽️ Your morning round up of the latest Scottish football news.

Rangers release statement following UEFA charge. Inverness Caley major shareholders meet. More TV games announced. Club licensing updates. Scotland Under-17s draw.

πŸ“° www.scottishfootballkickoff.co.uk/p/the-kick-o...

20.03.2025 08:17 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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🏴󠁧󠁒󠁳󠁣󠁴󠁿⚽️ Your morning round up of the latest Scottish football news.

Rangers beat FenerbahΓ§e away. Neil Doncaster re-elected to European Leagues Board. Partick Thistle update. Ben Doak injured. February award winners announced.

πŸ“° open.substack.com/pub/scottish...

07.03.2025 07:06 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

I've just subscribed to this and recommend it, it's very good.

05.03.2025 18:30 β€” πŸ‘ 0    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Please help spread the word and don’t hesitate to get in touch if you think you’ve got something that should be featured.

02.03.2025 19:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This is something I’ve been thinking about for quite a while.

If you are familiar with @edinburghminute.bsky.social or @theglasgowwrap.bsky.social you will see similarities and know what to expect.

Special thanks to Michael from The Edinburgh Minute for his time about it.

02.03.2025 19:13 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0

Got an interest in Scottish football?

I have got the thing for you. I have created a daily email that curates the actual Scottish football news.

No rumours. No clickbait. Just a quick and easy read that’ll get you fully up to speed.

Find out more and sign-up ⬇️

02.03.2025 19:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Absolutely delighted to announce that I’ll be back at the Glasgow Comedy Festival with a new show.

A celebration of Scottish football, featuring clips, debunked myths, cameos and maybe the odd song…

Monday March 24 at Γ’ran MΓ³r.

TICKETS ON SALE NOW: www.glasgowcomedyfestival.com/performances...

03.12.2024 13:28 β€” πŸ‘ 76    πŸ” 20    πŸ’¬ 2    πŸ“Œ 7

Fully behind this idea.

23.11.2024 13:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

There’ll be a few more stuck on the A9 today 😬

23.11.2024 13:05 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
The Secret Society of F1’s Social Media Admins

This piece on F1, from @michaelbochel.bsky.social’s brilliant Marketing Assist newsletter, is a great insight into the rise of β€˜admin culture’ in the sport.

Some thoughts in the 🧡 that follows.

#SportsMarketing

www.motorsport.com/f1/news/the-...

20.11.2024 06:44 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

Thanks, Peter. Very much appreciated.

20.11.2024 10:42 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I’ve even changed email platform since the first time that happened. Weird.

20.11.2024 10:42 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I featured this thread in today’s newsletter.

Some very handy things in here: bsky.app/profile/theo...

19.11.2024 16:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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The Marketing Assist - Sports Marketing Newsletter β€” Michael Bochel

🏟️ Every two weeks (or so) I send a #SportsMarketing newsletter designed to provide some inspiration to those working in sports marketing. I sent the latest one this morning.

View the latest email & join fellow sports professionals in signing up here: www.michaelbochel.co.uk/newsletter

19.11.2024 09:31 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0
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Why aren't more teams making the most of email marketing? I visited the websites of the top 92 English clubs and tried to sign up to their mailing lists so that you don't have to.

One of the most popular things I’ve written about #SportsMarketing is this look at email marketing among English football teams.

I signed up to as many of the top 92 clubs’ mailing lists as I could and looked at what they sent out.

It’s an underutilised channel.

theonlinerule.com/efl-premier-...

19.11.2024 07:50 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Back-to-back wins for Scotland to come off bottom of the Nations League table is big for a number of reasons but it does wonders for keeping interest in the national team.

Incredible character tonight and what a game for any neutral watching.

18.11.2024 21:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Thought my eyes were deceiving me but InPost have indeed gone for the tag line of β€˜No Inpost No Party’

🏴󠁧󠁒󠁳󠁣󠁴󠁿 influence across Europe continues to rumble on

18.11.2024 20:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I think it might suit us that we need to play on the front foot for this one.

18.11.2024 11:37 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

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