Tom McDowall

Tom McDowall

@tommcdowall.bsky.social

Helping Learning and Development professionals evolve their practice for greater impact.

518 Followers 388 Following 372 Posts Joined Nov 2024
1 week ago
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Are we working quickly or building velocity?

In today's Substack I explore what I learned as a product manager around the importance of asking the right question when measuring progress.

🔗 bit.ly/4ub3br8

#LND #Agile #ProjectManagement

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2 weeks ago
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Today's Substack article looks at the importance of trusting the workforce when designing training interventions.

🔗 bit.ly/3OxvRtW

#LND #HR #TalentManagement #Culture

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2 weeks ago
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Ahead of this week's podcast learning festival, I thought I'd share some of my ideas on where podcasting has worked well.

🔗 bit.ly/46oulAx

#LearningAndDevelopment #KnowledgeManagement #InstructionalDesign #EdTech

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2 weeks ago
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Today's sub stack article explores goal orientation theory.

What it is,
where it comes from,
and how it informs our work in learning and development.

Check out the full article and let me know what you think down in the comments.

🔗 bit.ly/4rwWMVt

#LearningAndDevelopment #InstructionalDesign

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3 weeks ago
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A New Framework for Measuring Impact and A Safe Place to Practice In this episode, I chat with Dr Heidi Kirby and Helen Routledge about...

🎙️ Just published a new episode of IDTX Podcast: A New Framework for Measuring Impact and A Safe Place to Practice. Have a listen:

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3 weeks ago
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Becoming a Strategic Learning Partner and The 12 Levers of Learning Transfer In this episode, I chat with Linnéa Sjögren and Melanie Martinelli about...

🎙️ Just published a new episode of IDTX Podcast: Becoming a Strategic Learning Partner and The 12 Levers of Learning Transfer. Have a listen:

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1 month ago

Evidence Informed Practice Conference 2026: 29 May, Birmingham url:https://learningnews.com/news/idtx/2026/evidence-informed-practice-conference-2026-29-may-birmingham

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1 month ago
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Instructional Design Tips | Tom McDowall | Substack Tom's thoughts on workplace learning and development. I publish two short reads and three long reads a week. Click to read Instructional Design Tips, by Tom McDowall, a Substack publication with…

If you’re into instructional design, performance enablement, learning science, content, or EdTech, consider becoming a free or paid member of my Substack.

I publish 5x a week. Paid is £35/year and gets you the fortnightly omnibus (3 to 5 extra short articles).

🔗

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1 month ago
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Today's Substack article explores some of the work I've been doing with leadership teams over the last six months.

The central idea is that leaders don't really need more quadrant-based models for prioritising tasks or horoscope-style personality assessments.

🔗 bit.ly/4bomOoG

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1 month ago
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Ever had people leave a session with great plans, then… nothing?

Implementation intentions pair the change with a cue and an if/then plan.

Not “I will”, but “If X happens, then I’ll do Y.”

What’s your best follow-through trick?

bit.ly/3NBmTve
#PerformanceEnablement #BehaviouralScience #PeopleOps

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1 month ago
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Today's article explores perception and how our brains are not passive collectors of sensory input but constructivist builders of our own personal realities.

You'll also find four practical approaches for bridging perception gaps to minimise friction in times of change.

🔗 bit.ly/49P4xyk

#LND

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3 months ago
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Today’s Connect 2025, my last as organiser.

After 3 years, I’m handing it over.

In L&D, as in leadership, we don’t own things. We steward them for a while, do our best, then pass them on. That’s the work, and the privilege.

Full post ↓

🔗 bit.ly/4qUjSVR

#LNConnect2025 #LND #Leadership

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4 months ago
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Office politics isn’t toxic by default.
It’s just how decisions get made when people with different priorities work together.

Ignore it, and even your best ideas stall. Engage with it ethically, and it’s how real influence and change happen.

Full post ↓

🔗 bit.ly/43j11da

#LND #Leadership

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4 months ago
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How much of our professional development ever develops us?

CPD isn’t about collecting courses or points. The real growth happens after the session ends, when you test what you’ve learned and see if it holds up.

Full post ↓

🔗 bit.ly/4qTvh8k

#CPD #LearningAndDevelopment #LND

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4 months ago
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I dictated over 51k words in October.

Being dyslexic, voice typing turned writing from painful to joyful. It’s accessible, fast, and sounds like me.

What assistive tech do you use to make your work life that little bit easier?

#Accessibility #Writing #AI #LND

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4 months ago
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What if AI readiness isn’t about tools, but trust?

Most people use AI, yet fewer than half trust it.

If we repeat the mistakes of remote work, focusing on tech, ignoring humans, we’ll gain efficiency and lose connection.

Full post ↓

🔗 bit.ly/4oX1RV8

#AI #LearningAndDevelopment #LND

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4 months ago
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Every facilitator knows that moment.
An innocent question turns into a full-blown rant about Janet from Finance, and suddenly the room’s gone negative.

In today’s Substack: how I handle it with The Moan Management Matrix.

🔗 bit.ly/3WKHkHr

#LearningAndDevelopment #Facilitation

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4 months ago
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Been playing Dispatch this week, and it nails four UI heuristics most eLearning forgets: affordance,
consistency,
feedback,
and minimalism.

Proof that great design gets out of the way.

🔗 bit.ly/4oTmL7z

#LND #InstructionalDesign #UX

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4 months ago
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Certainty feels safe, but it stops us listening, learning, and connecting.

Our strength isn’t in being right, it’s in being useful, in conversation, community, and curiosity.

🔗 bit.ly/47nkz2j

#LND #LearningAndDevelopment #Community #Collaboration

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4 months ago
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What would it take for L&D to be professionalised like medicine or engineering?

We’re a profession, but we lack shared standards and accountability. Maybe it’s time to stop waiting for them to appear and start building them ourselves. What do you think?

🔗 bit.ly/4qwNl86
#LearningAndDevelopment

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4 months ago
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We talk about motivation and mindset all the time, but rarely about sleep.
Without enough of it, the brain simply can’t learn.

Today’s post explores what that means for training design.

🔗 bit.ly/4hvqrdc

#LND #LearningAndDevelopment #Neuroscience

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4 months ago
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Sometimes the credibility gap between L&D and senior leaders isn’t about them not understanding us, but about what we’ve not yet demonstrated.

🔗 bit.ly/3JjUvMo

#LND #LearningAndDevelopment #Leadership

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4 months ago
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We love to mock vanity metrics in L&D, but sometimes they’re the first sign something’s wrong.

The trick isn’t to ignore them, it’s to read them differently. Today’s article explores how.

🔗 bit.ly/4oEHsnU

#LND #LearningAndDevelopment #Data #PerformanceSupport

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4 months ago
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We need to talk about what happens when we start treating machines like people.

The science is early, but the warning signs are clear.
When we call AI a colleague, the humans pay the price.

Read the full piece ↓

🔗 bit.ly/4nhSPAM

#AI #LND #FutureOfWork

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4 months ago
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Are we designing for certainty, or for change?

Experiment-led design helps L&D stay flexible, useful, and relevant when frameworks can’t keep up.

Check out the full article.

🔗 bit.ly/4hjhpQm

#LND #InstructionalDesign #LearningAndDevelopment #Experimentation

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4 months ago
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The problem isn’t attention, it’s distraction.

Human attention hasn’t changed, but the world has been engineered to steal it.

Before we make training shorter, maybe ask: are we giving people a fair chance to focus?

🔗 bit.ly/3KY3jb8

#LND #InstructionalDesign #LearningAndDevelopment

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4 months ago
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New Sunday series: L&D Myth-Slaying! 🐉

This week’s dragon: the idea that people can learn while doing other things.

Spoiler: multitasking kills learning.

Each Sunday, I’ll tackle a new myth with evidence and plain English.

#LND #LearningMyths #InstructionalDesign

🔗 bit.ly/4ovK0Vi

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4 months ago
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If we want to call ourselves evidence-informed, we need to show our working.
Cite your sources. Credit the people whose research you build on.
It’s not just honesty; it’s how others keep learning, too.

🔗 bit.ly/47atByd

#LND #LearningAndDevelopment #Research

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4 months ago
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Personalisation feels like a no-brainer, right?

More tailored = better learning.

Except… the evidence doesn’t really agree.

Today’s Substack looks at when it actually helps, when it doesn’t, and why that matters.

🔗 bit.ly/4h9PEtA

#LND #InstructionalDesign #IDTInsights #EvidenceInformedPractice

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4 months ago
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How are you using desktop wallpapers at work?
Probably not at all.
But they’re free real estate for behavioural nudges.

Subtle, visual reminders can drive change without a course in sight.

Where else could you place a nudge in your workplace?

🔗 bit.ly/3J4bbqU
#LearningAndDevelopment #LND #Nudge

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