Sharon O'Dea's Avatar

Sharon O'Dea

@sharonodea.com.bsky.social

Consulting, writing and speaking on comms, collaboration & future of work. Cofounder Lithos Partners, DWXS and 300 Seconds. Gym bore. Takes too many photos of Amsterdam.

9,023 Followers  |  1,594 Following  |  1,691 Posts  |  Joined: 05.06.2023  |  1.7418

Latest posts by sharonodea.com on Bluesky

A quick google reveals Dan bought his shit flat in 2019. So Keir's had five years to come round and fix Dan's brickwork, and yet he has not. Unbelievable.

04.08.2025 14:01 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

But his dad WAS a toolmaker

04.08.2025 13:54 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Man spends Β£1m on a new build, doesn’t get a proper survey done.

Blames Keir Starmer πŸ€·πŸ»β€β™€οΈ

04.08.2025 13:24 β€” πŸ‘ 10    πŸ” 3    πŸ’¬ 4    πŸ“Œ 1

"Drive 5 miles over the speed limit and they treat you like a bloody criminal"

Yes mate, because you're committing a crime.

04.08.2025 12:20 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I can see the argument in keeping it there as an ongoing feed of announcements. But the view figures on tweets suggest it's an archive a dwindling number are looking at.

04.08.2025 12:19 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

It certainly is. I used this in the US to prove my age in bars, confirm ID on arrival at meetings, etc.

The USA is an interesting case in point, because while it may not have compulsory ID in principle, it effectively does in practice.

04.08.2025 12:14 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Exactly. Digital ID - like we have here - means you have access when you need it. And done well (again, NL is a decent model) it can reduce risk of fraud. Most of know an elderly relative who has fallen victim to a bank scam or similar.

04.08.2025 12:07 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Posting there does have a cost (in management, measurement, opportunity cost). And I don't see any evidence that the audience is there to justify it. Unless you pay to play tweets get effectively zero visibility. You'd reach more relevant people tying a note to a pigeon in the Whitehall area.

04.08.2025 12:05 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I agree with you on that. They need to lead with benefits, not least of which is personal cost and admin overhead., particularly for older people and those on low incomes who may not have a passport (having witnessed first hand the headaches my 97yo gran had because her passport expired in 1980)

04.08.2025 12:01 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I’ve lived in four countries in my lifetime, three of which had national ID, and I’ve only ever found them quite helpful. But a world where you need ID to rent a flat, start a job, vote and even pick up an Evri parcel from a corner shop, that everyone doesn’t have access to cheap ID is remiss.

04.08.2025 11:54 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
Alan Partridge on London
YouTube video by CalamityJames Alan Partridge on London

He’s gone Full Partridge youtu.be/Dh-9NNyBipk

04.08.2025 11:51 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I cannot see how public bodies and government departments can justify still posting on Twitter/X.

If posts get any attention at all, it's only for the wrong reasons from the worst people.

The argument that they need to be where the audience is no longer stands. Time to quietly stop posting.

04.08.2025 10:58 β€” πŸ‘ 6    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

I am a walking Uniqlo stan account these days. Their current vest range is Topshop circa 2004 and I have them in every colour.

04.08.2025 10:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Such a simple but useful bit of content here from Uniqlo: a guide that shows how long stuff is on people of different heights. Including those of us who aren't quite 5ft.

(although, less usefully for normal-sized Dutch women, it stops at 5'9"/175cm)

www.uniqlo.com/nl/en/specia...

04.08.2025 10:38 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

2, 5&8. Unsure where this leaves me come the revolution.

04.08.2025 06:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
Preview
Weeknote 2025/31 The 2025 Amsterdam Pride Canal Parade (photo: me) That odd late-summer energy, where everything feels like it’s waiting for something. Cooler air. Colleagues to return. Deadlines to reappear in you…

Weeknote time! Book edits, side project leaps, rainbow-covered canals, and a reminder β€” four years on from an accident β€” that your body is good, even when it doesn’t feel like it.

Also: Os Mutantes live (!!) and Superman being gloriously daft.

Weeknote here: sharonodea.com/2025/08/03/w...

03.08.2025 19:19 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Likewise. Arguably insisting Britain is NUMBER ONE in everything feeds into the whole cognitive dissonance of people looking around and asking why, then, can it not even collect bins?

02.08.2025 10:37 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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How the Netherlands Feeds the World The Netherlands has become an agricultural giant by showing what the future of farming could look like.

It’s bollocks even on its own limited merits, too. Just look across the North Sea, Kemi.

www.nationalgeographic.com/magazine/art...

02.08.2025 10:32 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

I expect this shit from vendors. But if you're a communications professional you should be more aware than most that reputation is hard to build and absolutely not worth shredding for a few hundred quid.

01.08.2025 10:37 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s theoretically possible that a bunch of comms influencer types all spontaneously decided to post about a two-month-old vendor marketing-posting-as-research report this week. But it certainly smells a bit fishy.

PSA: If you’re being incentivised to post, you need to declare it.

01.08.2025 10:31 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

One like, one pair of trousers. If this can't edge me over 2000 followers nothing will.

31.07.2025 11:58 β€” πŸ‘ 91    πŸ” 10    πŸ’¬ 6    πŸ“Œ 6

Apologies to the aspiring influencer I startled by exiting my own house mid-photoshoot. The audacity.

I’ll try to schedule my comings and goings around your 85 identical shots of wistful pavement-gazing next time.

31.07.2025 08:29 β€” πŸ‘ 45    πŸ” 3    πŸ’¬ 2    πŸ“Œ 0
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Britain is not a broken society The country has serious problems but the right’s vision of it has become hysterical

Britain isn't really that broken. A solid take from the FT here. www.ft.com/content/c34f...

30.07.2025 13:44 β€” πŸ‘ 4    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

It's an absolutely boggling mindset, being absolutely raging at the idea that other people might have something you don't, or experience a little bit of joy via ownership of a fish.

29.07.2025 11:23 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

A significant proportion of the UK would happily ban all forms of fun. Remember the YouGov poll at the end of Covid where something like a quarter of people said they'd like to keep lockdown restrictions forever?

29.07.2025 11:15 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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I will never be over this 🀣thanks @Chris Stark for being stupid-joy initiator. Arena tour next? #jet2 #jet2holidays #jessglynne #nothingbeatsajet2holiday #viral #voiceover #live #dj TikTok video by Zoë Lister

There is no greater proof that the pandemic irreparably broke GenZ's minds than seeing the Jet2 Holidays voiceover woman doing DJ appearances to adoring crowds.

www.tiktok.com/@zlister1/vi...

28.07.2025 10:59 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Weeknote 2025/30 Summer hangs on my street (photo: me) This week felt like a pause between chapters. Projects wound down without ceremony. Conversations trailed off. My co-founder wrapped up for his summer holidays…

Weeknote time: on endings, beginnings, and the quiet bits in between

πŸ“š New IC model
🧦 AI vs my sock drawer
🎧 Orson Welles reads Eliot over Steve Reich
🎀 300 Seconds @ Camp Digital is now online
🧾 One last invoice, one quiet goodbye

sharonodea.com/2025/07/27/w...

27.07.2025 08:39 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

What perfect album came out the year you turned 16?

27.07.2025 08:01 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 3    πŸ“Œ 2

Do you have a reference for that? What I’ve read is his father owns Basic Fit and he was recently appointed CEO. I can’t find a reference for him owning Velo/PLTS (I’d like to know as I go to Velo but would stop if so).

26.07.2025 16:44 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image Post image Post image

In a spirit of seeing if AI can do the shit I don’t enjoy (rather than encroaching on the stuff I do) I tasked ChatGPT with one of domesticity’s greatest frustrations.

7/10. But shows potential.

26.07.2025 13:49 β€” πŸ‘ 8    πŸ” 1    πŸ’¬ 0    πŸ“Œ 2

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