Jessica Alter

no caption necessary. From @samsteindc.bsky.social

JD Vance repeatedly telling the elected leader of an invaded country who has been fighting Russia for years to 'say thank you' to president Trump is so insanely cringe and exactly who he is.

Something I used to struggle with - being a "nice" boss vs being a good boss. Here is the difference:

You might not appreciate a good boss until years later. And if you're a good boss you might not be appreciated until years later. Be ok with that.

ChatGPT got a bigger search bump from Elon’s faux offer yesterday than they did from their Super Bowl ad - and it wasn't cuz the Elon bump was so big. #Superbowlads #GTM

When you are trying to schedule a meeting with someone and they suggest a date a month (or more) out, how do you take this?
a) they are just busy, NBD
b) they don't really want to meet and this is just the long way to get there
c) they want to meet, but you're low priority
d) other - pls comment

The least surprising headline of the day...

2/2 📰 Bottom line from a business standpoint (putting geopolitical factors aside) - if AI models no longer require billions of dollars’ worth of GPU power to operate, it significantly democratizes AI and shifts much of the value from the model layer to the application layer. LOTS of implications!

1/2 🦾 Why #DeepSeek is a big deal in 15 seconds...

DeepSeek trained their model for MUCH cheaper without major degradation in quality. HOW? This thread (see pic) by Morgan Brown is the best summary I've seen on the topic.

But why does it matter...?

🤣🤣🤣

New York Times: Pete Hegseth’s mother wrote him an email in 2018 accusing him of mistreating women | CNN Politics The mother of Pete Hegseth, President-elect Donald Trump’s pick to lead the Department of Defense, sent an email to her son in 2018 that sharply criticized his treatment of women, The New York Times r...

Probably just mom talk. Moms will be moms.

Nothing to worry about.

www.cnn.com/2024/11/30/p...

Will Matt Gaetz replace Pete Hegseth as host of Fox & Friends or join him?

Exclusive: Former babysitter to RFK Jr.'s kids speaks about sexual assault allegation Trump's nomination of RFK Jr. for Health and Human Services secretary has put a spotlight back on Eliza Cooney’s allegations of sexual abuse.

What's that saying? You are the avg of the people you surround yourself with...
www.usatoday.com/story/news/p...

An image of two tweets from a verified account named Natalie Johnson (@nataliejohnsonn). 1. The first tweet reads: “‘Protecting women’ in Congress would be introducing a bill to bar Matt Gaetz, a sexual predator with an affinity for underage girls, from ever walking those halls again, rather than dropping a messaging bill that’s sole goal is getting on TV.” 2. The second tweet reads: “Tweeting 262 times about a bill that applies to like .00000001% of Congress in 36 hours is definitely about protecting women. It’s certainly not just a ploy for media attention.”

Nancy Mace’s former communications director who has spoken out against her before and basically fled her office because Mace is just a horrible, awful person.

6/6 it would also be nice if your parent brand built something more people stayed loyal to.

This is 1 of 3 surprising, data-driven marketing lessons from the 2024 election that the media isn't sharing.

Tomorrow: What the numbers really say about abortion messaging and voter turnout.
Stay tuned!

5/6 For campaigns—and marketers—the lesson is clear:
Retention and brand loyalty matter. You can’t assume loyalty to one product (or candidate) will automatically transfer to another. Both need strong, distinct messaging to build loyalty. Although...

4/6 In Nevada, it’s stark: nearly 10% fewer votes went to the Republican Senate candidate than to Trump.
Where did they go?
➡️ Some switched to third parties (5.9% of all Senate votes in NV).
➡️ Others stopped voting entirely.

3/6 Dems retained *nearly all* their presidential voters in Senate races, even gaining in AZ & WI.
Republicans? Not so much. Trump voters didn’t stick w/ GOP Senate candidates at the same rates.

In other words, Trump voters have less loyalty and are harder to retain.

The worst swing state?

2/6 The headlines say ticket-splitting explains why Dem Senate candidates won in AZ, MI, WI, and NV while Harris lost.

But the data (analyzed by Tech for Campaigns) tells a different story: this is about Republican underperformance—and it all comes down to loyalty and retention.

1/6 What can the 2024 #election teach us about #marketing - brand loyalty and retention?

The answer lies in how 4 swing-state Democratic Senate candidates won when Harris lost—and no, it’s not about ticket-splitting...🧵