Hannah McIntosh

#PRrequest I'm looking to speak with UK based individuals who have an interest in travel & have been influenced to travel to a British location because of a book, particularly fiction? 📚 🧳 #journorequest #booktourism

We 💙 links!

Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.

For those setting up analytics, Bluesky's referrer is go.bsky.app.

AI search is starting to kill Google’s ‘ten blue links’ New Adobe data reveals AI search referrals are on the rise.

AI search continues to kill Google's ten blue links 👇🏻

"39% use AI search for online shopping, 55% use it to do research & 47% use it to find recommendations on what to buy." Growing numbers 💡 via @theverge.com

www.theverge.com/ai-artificia...

This is absolutely stellar @ilikeyoumatt.bsky.social 👏🏻

New code of practice for getting a dog in Scotland A new checklist will ensure that dog owners understand the commitment they are signing up for.

🗞️ Happy news for today: Scotland passes a new law to promote responsible dog ownership!

Due within 12 months, the new code of practice will ask possible owners to consider things like breed suitability, exercise needs, costs, and long-term care before taking on the lifelong commitment of a dog.

Just experienced my first emergency mobile alert en route to #Edinburgh, with the entire LNER service going into alert mode at the same time. Helpful, but absolutely terrifying. Stay safe this weekend folks 🔴 ⛈️ #StormÉowyn

Mix & Maximalist ️💡🎨

Last one from me...the 'more is more' trend in the world of home & interiors. Gen X & Boomers are predicted to be mixing, matching & layering patterns, prints & textures in 2025. 'Fabric wall decor' (+135%) is on the rise already, in addition to eclectic boho bedroom (+65%) 🏠

Peak Travel ⛰️

Travel trends light me up & mountain ranges are predicted to be the go-to travel destination trip type for 2025. Interestingly, the Dolomites is up +45% in searches, which also correlates with YoY TikTok search data I recently analysed on Keyword Tool 🔍 #PinterestPredicts2025

🎣 Fisherman Aesthetic

Finally on the aesthetic predictions, there is another 'oceanic influence'. The Fisherman aesthetic is the new crustaceancore. Think cable knit jumpers, raincoats & nautical touches. Move over eclectic grandpa 🐟 #PinterestPredicts2025

🧜‍♀️ Seawitchery

Mermaidcore made waves in 2023, but next year will have a darker, witchery twist. From dark siren makeup to sea-inspired nails, this folklore-inspired theme is set to be a major 2025 beauty aesthetic, particularly across the warmer months 🐚 #PinterestPredicts2025

👸 Goddess Complex Aesthetic

2025 will be the year to embrace your inner goddess. With 'goddess core' seeing a +40% rise in searches, divine gold accents, gold jewels, goddess braids & floating feminine silhouettes will be big next year. I'm obsessed...it's the Leo in me ✨ #PinterestPredicts2025

Pinterest Predicts: 20 bold trends for 2025 | Pinterest Newsroom Today, Pinterest is releasing its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025.

Pinterest Predicts 2025 has arrived 📣

Backed by a detailed analysis of billions of Pinterest searches & engagement data, the 'not-yet-trending' report is a goldmine for #digitalPR ️‍🔥

I've rounded up my favourite trend takeaways to watch out for next year (🧵)

newsroom.pinterest.com/en-gb/news/p...

Big step in the right direction from #TikTok 👏

“Beautifying filters contributed to a distorted worldview in which perfected images are normalized.” According to the report, children faced “significant social pressure” to look a certain way online."

This is mega Matt 👏🏻🔥 #PRhero

Finally getting round to my first Bluesky🦋 post & kicking things off with a personal blurb 👋🏻

⏳ I've been working in PR for almost a decade
👩🏼‍💻 Currently Digital PR Director at Croud
🔥 Ideation & trend forecasting make me tick
🫶🏻 Big fan of going out for tea & coffee fuelled adventures

Super useful Matt! Thanks for including me ☺️

💡 For any Digital PR newbies on here, I’ve made a Starter Pack of people that often post Digital PR news, tips, insights, campaigns, etc.

Hopefully its a decent starting point for finding who to follow if you work in Digital PR.

I’ll keep adding to it as more people join.

go.bsky.app/69oe5F9