Estela Franco's Avatar

Estela Franco

@guaca.bsky.social

Web Performance @ Shopify Tired mom ๐Ÿ‘ฆ๐Ÿ‘ถ Passionate about Web Perf, Web Standards, TechSEO, & Rock Music. Google Dev Expert in Web Technologies #mujeresenseo ๐ŸŒ estelafranco.com ๐Ÿ˜ https://toot.cafe/@guaca ๐Ÿ“ Barcelona

2,051 Followers  |  327 Following  |  293 Posts  |  Joined: 26.04.2023  |  2.245

Latest posts by guaca.bsky.social on Bluesky

State of JavaScript

โœจ Itโ€™s that time of year! The State of JavaScript 2025 survey is currently running. ๐Ÿ˜„

I take the survey every year. Itโ€™s a great way to keep up with all of the new features and APIs that have come to browsers in the past year.

stateofjs.com/en-US

03.11.2025 15:45 โ€” ๐Ÿ‘ 31    ๐Ÿ” 10    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

performance.now() 2026 will take place on 19th and 20th of November 2026. #perfnow.

01.11.2025 08:21 โ€” ๐Ÿ‘ 25    ๐Ÿ” 7    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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PerfNow25 - Big Data, Zero JS: Cross-Browser Virtual scrolling Big Data, Zero JS Cross-Browser Virtual Scrolling CONTAIN & CONTENT-VISIBILITY

Here you go! My first perf now as a speakerโ€ฆ itโ€™s was amazing ๐Ÿคฉ

docs.google.com/presentation...

02.11.2025 09:02 โ€” ๐Ÿ‘ 6    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Contribute Passionate about a topic? Working on a new tool? Have a technique you want to teach? Research you've done? Tell the web performance community! Send your articles to ssttoo@ymail.com. Please include: ...

Fellow #perfnow fellows, a reminder that PerfPlanet calendar is coming this December for another edition. And it needs YOU. Please ask if you have any contribution ideas or concerns calendar.perfplanet.com/contribute/

30.10.2025 16:59 โ€” ๐Ÿ‘ 22    ๐Ÿ” 18    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Making Sense of LoAF by Andy Davies Over time the web has become more reliant on JavaScriptโ€ฆ but weโ€™ve very little information on how its growth is affecting our visitorsโ€™ experience.

Making Sense of Long Animation Framesโ€ฆ

The slides from my #PerfNow talk are available on Notist

noti.st/andydavies/9...

31.10.2025 16:23 โ€” ๐Ÿ‘ 11    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Web Performance Allies - PerfNow 2025 Image credits: https://commons.wikimedia.org/wiki/File:TAR_Detour_clue.png https://commons.wikimedia.org/wiki/File:Carach_Angren_M%C3%A9an_22_08_200…

Here are mine: speakerdeck.com/ethangardner...

31.10.2025 15:16 โ€” ๐Ÿ‘ 5    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
person on stage during a presentation showing a slide that reads SPDY STREAM.

person on stage during a presentation showing a slide that reads SPDY STREAM.

Post image

For those who just watched @tunetheweb.com 's presentation, this is the SPDY STREAM he just posted about w/ @yoav.ws + @krzksz.bsky.social of Shopify. Thank again Barry!
#perfNow

๐ŸŽฅ youtu.be/DHgoULxvuJ8

31.10.2025 14:15 โ€” ๐Ÿ‘ 13    ๐Ÿ” 4    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
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Always, always happy to see @yoav.ws get a shout-out. So much incredible work has happened because of him. Most recent exampleโ€”speculation rules in WebKit. #perfnow

31.10.2025 14:18 โ€” ๐Ÿ‘ 24    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
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One of my favourite pictures from 2023 #perfnow @tunetheweb.com @andydavies.me

31.10.2025 13:48 โ€” ๐Ÿ‘ 17    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How to Benchmark Your Site Speed Against Competitors Knowing which of your competitors are faster than you is a great way to get web performance buy-in throughout your organization.

Loving @ethangardner.comโ€™s talk about making #webperf allies! Totally agree that competitive benchmarking can get marketing folks excited about performance Fun fact: you can do that with @speedcurve.com!

#PerfNow

support.speedcurve.com/docs/competi...

30.10.2025 16:28 โ€” ๐Ÿ‘ 7    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

TIL #perfnow

30.10.2025 14:45 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Why is it important to make your website more accessible?

- Disabled people need access
- The legal situation in the EU
- Build better software as an outcome
- Accessibility design and engineering is cool!

@marcysutton.com at #perfnow

30.10.2025 11:25 โ€” ๐Ÿ‘ 6    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Marcy on the stage. Behind her, a slide with the following text:

Accessibility meets performance:
How quickly a website loads when users can't see it, becomes interactive, and responds to user actions.
It encompasses both the objective, measurable accessibility of a page and the user's subjective perception of that experience.
https://marcysutton.com/accessibility-and-performance

Marcy on the stage. Behind her, a slide with the following text: Accessibility meets performance: How quickly a website loads when users can't see it, becomes interactive, and responds to user actions. It encompasses both the objective, measurable accessibility of a page and the user's subjective perception of that experience. https://marcysutton.com/accessibility-and-performance

Third talk of the day! @marcysutton.com is talking about Accessibility and Performance. I absolutely love this topic, itโ€™s so close to my heart! โค๏ธ
#perfnow

30.10.2025 10:51 โ€” ๐Ÿ‘ 6    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Stuart on duty!
#perfnow

30.10.2025 09:56 โ€” ๐Ÿ‘ 5    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Interaction to next paint: business value Interaction to Next Paint (INP) is the new Core Web Vital. Learn how INP affects user frustration, conversion, and bounce rates.

Hereโ€™s the study from Contentsquare, in which they analyzed Interaction to Next Paint for 997 retail sites. #PerfNow

contentsquare.com/blog/interac...

30.10.2025 09:46 โ€” ๐Ÿ‘ 2    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How Fast Is Fast Enough? [PerfNow 2025] It sounds like a simple question, but if you've been working in web performance long enough, you know the answer is far from straightforward. In this ke…

Slides from my @perfnow.nl talk โ€” How Fast Is Fast Enough? โ€” are up!

If youโ€™re at #PerfNow (or even if youโ€™re not) Iโ€™d love to talk about creating a delightful experience for your users.

speakerdeck.com/tammyeverts/...

30.10.2025 09:30 โ€” ๐Ÿ‘ 7    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Harry on the stage. Behind him, a slide that reads as follows:

"While a good TTFB doesn't necessarily mean you will have a fast website, a bad TTFB almost certainly guarantees a slow one."
โ€” csswz.it/ttfb

Harry on the stage. Behind him, a slide that reads as follows: "While a good TTFB doesn't necessarily mean you will have a fast website, a bad TTFB almost certainly guarantees a slow one." โ€” csswz.it/ttfb

Friendly reminder! #perfnow

30.10.2025 09:22 โ€” ๐Ÿ‘ 7    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Harry on the stage. Behind him, a slide with the following text: how to think like a performance engineer

Harry on the stage. Behind him, a slide with the following text: how to think like a performance engineer

Second talk by @csswizardry.com. How to think like a performance engineer.
#perfnow

30.10.2025 09:18 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Tammy on the stage. Behind her, a slide reads as follows:

Google thresholds does not equal Your business thresholds

Tammy on the stage. Behind her, a slide reads as follows: Google thresholds does not equal Your business thresholds

No, Google's thresholds are not the same as your business's. Find your own target.
#perfnow

30.10.2025 09:04 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Tammy on the PerfNow stage. Behind her, a slide reads as follows:

Fast is magical.
Fast eliminates cognitive friction. Raycast surfacing the right application before you finish typing feels like an extension of your mind. Superhuman's sub-100ms ruleโ€”plus their focus on keyboard shortcuts-changed the email game in a way that no one's been able to replicate, let alone beat. I recently used Mercury to pay another business that uses Mercury, and its instant settle felt surprising in a world where bank transfers usually take days.
Catherine Jue, Co-founder at Kernel
catherinejue.com/fast

Tammy on the PerfNow stage. Behind her, a slide reads as follows: Fast is magical. Fast eliminates cognitive friction. Raycast surfacing the right application before you finish typing feels like an extension of your mind. Superhuman's sub-100ms ruleโ€”plus their focus on keyboard shortcuts-changed the email game in a way that no one's been able to replicate, let alone beat. I recently used Mercury to pay another business that uses Mercury, and its instant settle felt surprising in a world where bank transfers usually take days. Catherine Jue, Co-founder at Kernel catherinejue.com/fast

Day 1! First talk by @tammyeverts.com. How fast is fast enough?
#perfnow

30.10.2025 08:53 โ€” ๐Ÿ‘ 11    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

New case study on wpostats.com

Relive improved LCP by 50% and cut out layout shifts and saw a 3% increase in conversion rate, 6% decrease in bounce rate and 9% increase in page views per session.

wpostats.com/2025/10/02/r...

02.10.2025 15:15 โ€” ๐Ÿ‘ 4    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I mentioned before that weโ€™re switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces.

Thatโ€™s happening in Lighthouse 13 due to be released very soon. Maybe even this week!

07.10.2025 20:02 โ€” ๐Ÿ‘ 27    ๐Ÿ” 13    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0
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11ty Hacks For Fun and Performance - Infrequently Noted Alex Russell on browsers, standards, and the process of progress.

I've been implementing some improvements in my @11ty.dev blog, mostly related to performance and deferred code loading. I'm pretty happy with the results, and hope they might be useful to someone else too:

infrequently.org/2025/10/11ty...

04.10.2025 20:04 โ€” ๐Ÿ‘ 18    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Monetizar tu conocimiento es totalmente legรญtimo.
Perder la honestidad por vender, no.

(4/4)

04.10.2025 11:49 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Y llamar โ€œMรกsterโ€ a algo que no tiene reconocimiento oficial para generar sensaciรณn de prestigio o confundir a tu audiencia es, como mรญnimo, poco รฉtico.

En definitiva, usar la ilusiรณn de miles de personas que buscan formarse como estrategia comercial deja un sabor muy amargo.

(3/4)

04.10.2025 11:49 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

El problema no es querer vender. Es cรณmo se hace.

Anunciar un curso gratuito para meter a miles de personas en un embudo de ventas no es marketing educativo, es publicidad encubierta.

(2/4)

04.10.2025 11:49 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Esta semana hemos visto otro caso de marketing agresivo disfrazado de formaciรณn gratuita.

Un curso online de 3 dรญas anunciado como โ€œgratuitoโ€ y con โ€œcertificadoโ€ que acabรณ siendo, en su รบltimo dรญa, un embudo para vender un supuesto โ€œMรกsterโ€ de 1500 โ‚ฌ.

(1/4)

04.10.2025 11:49 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

๐Ÿ˜‚

27.09.2025 15:44 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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a man is sitting on a couch with his hands on his face and the words pretends to be shocked above him Alt: a man is sitting on a couch with his hands on his face and the words pretends to be shocked above him
18.09.2025 10:42 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@guaca is following 20 prominent accounts