Incrediballs Drinks

I can’t say I ever dreamed about having the world’s most stable balls… but here we are. #wastefree

probably a few things we haven’t even thought of yet. Retailers? That’s Phase 2 and it’s coming before Christmas! (And export markets… and maayybbee another range 🍹… but more on that later). #startupjourney

You’ve been asking where to find our balls on May 22nd… And sorry but they won’t be in stores just yet… This is an online-only launch because we’re testing everything. Which flavour you like best, labels, boxes, messaging, whether the website actually works…

Oh, it’s so funny haha (sarcasm) but also... am I on a watch list now? 🙃

The things I do to rid the world of plastic bottles. Wait till the container full of several million Incrediballs arrives…

#womeninbusiness

For anyone else going through it: keep a pen and paper beside the bed and write them down. Then read them in the morning and marvel at your catastrophising brain. What fun! Oh, how we laugh. #businesslaunch

But here’s what people forget: no one is harsher on a founder than the founder themselves. I’m regularly awake at 3am with ‘the voices’: this was a stupid idea, why did you choose something so difficult, people will hate these… and so on.

As a founder, you get a lot of advice, most of it well-meaning. Some of it... less so. Since launching, I’ve had messages strongly suggesting I change the name because "balls" is inappropriate (pffft) and that I should stay out of politics.

So, thank you for being here, giving answers to all of our questions since 2023, and making this roller coaster ride more fun. And especially thank you for all of the puns conversations I’ve been having with you all lately. More of those please. We can’t wait to get the balls rolling in 2025.

It has most definitely taken a smidge longer to launch than I expected. I thought we’d be sipping on Incrediballs last Christmas, but, that’s a startup timeline for you. We have been doing some work and as we countdown to launch, I want to share some of it, because a lot of it you’ve actually done.

Yes, if you are already one of those absolute ballers on our newsletter list, you will have seen this. (It looked very different because in between then and now I got bored with it. All the designers in the room are currently rolling their eyes.)

Kia ora 👋 Love your work! You might see us over there sooner than you think…

Not every decision you make when starting a business is super serious…

Swipe through, pick your favourite, or save us from ourselves with a better suggestion. We’ll owe you a drink (plastic-free, of course).

#startup

If we want to change the world, we’ve got to change business!

And if we’re gonna change the drinks industry with @incrediballsdrinks.bsky.social in even a small way, then we need to build a brand that people love that inspires them to act.

#startup #founder #plasticfree
#sustainablebusiness

Tea balls seem like a good call here 👀

Mark Zuckerberg thinks companies need more ‘masculine energy.’ So, obviously, we had to rewrite our product descriptions. To be manly. For men. You’re welcome.

What else do we need to change?

#plasticfree #entrepreneur #founder #smallbusiness

2/2

I’m calling it - 2025 is the year of the balls. Incrediballs obviously. #smallbusiness #founder 1/2