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Brianne West

@briannemwest.bsky.social

Using business to make the world a better place. Founder & CEO of Incrediballs (the plastic-free drinks company). Founder & former CEO of Ethique. Animal obsessed biologist.

30 Followers  |  17 Following  |  14 Posts  |  Joined: 12.02.2024  |  1.7162

Latest posts by briannemwest.bsky.social on Bluesky

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πŸ› It’s Bug of the Year time! πŸ› Aotearoa’s Bug of the Year voting is live, and these tiny legends need our support. From slugs that look like gherkins to worms that turn prey into soup, the competition is fierce.
#biodiversity

05.02.2025 19:10 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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Yes, if you are already one of those absolute ballers on our newsletter list, you will have seen this. (It looked very different because in between then and now I got bored with it. All the designers in the room are currently rolling their eyes.)

05.02.2025 19:20 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

People do know they can stop watching a movie, or put down a book if it’s rubbish right?

I admire your tenacity, but life is too short! If you are not so gripped by it that you have to stay up to 3am to finish it (and regret that decision the next day), then is it really worth it?

#books

29.01.2025 22:05 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s a β€˜no plastic, no problem’ kind of day I reckon.

29.01.2025 17:27 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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If we want to change the world, we’ve got to change business!

And if we’re gonna change the drinks industry with @incrediballsdrinks.bsky.social in even a small way, then we need to build a brand that people love that inspires them to act.

#startup #founder #plasticfree
#sustainablebusiness

29.01.2025 17:19 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

So the podcast this year is going to be a bit more… sassy. With a sprinkle more business. And it might even contain (shock horror) politics 😱🀭

But as always, it will be full of evidence, experts and actual science.

#sustainability

29.01.2025 07:01 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The whole "carbon footprint" idea wasn’t made to save the planet. BP (yeah, that BP) came up with it to shift the blame to us while they keep polluting. Genius. Since 1988, 100 companies have been behind 71% of global emissions.

29.01.2025 06:11 β€” πŸ‘ 4    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

I’ve had three (men) tell me to stop talking about politics in the last 24 hours - because it’s β€˜cringe’, or β€˜doesn’t look good on me’.
1. Politics impacts everything, whether you notice it or not.
2. Er, this isn’t new? I’ve always been like this.
3. I can talk about wtf I like thanks ✌️

29.01.2025 06:53 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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We’ve known for a while that teabags release a butt load of microplastics and this latest study shows it’s actually 1.2B particles per ml of water. Whilst we definitely need more research, the study showed that the MPs made their way into human intestinal cells and even as far as the cell nuclei. πŸ™ƒ

19.01.2025 09:43 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 1

I do not understand people who force books that they’re not into. Or movies. What are you doing?!

14.01.2025 07:24 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Building @incrediballsdrinks.bsky.social publicly has been an interesting experience.

I bounce between 'how can this fail' and 'OMG, terrible idea' daily, which is super fun to do in front of everyone. But it's worth it - it creates your loudest supporters. It'll make launch easier... right..?!

13.01.2025 23:53 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Isn’t it bizarre! I will take cats over cannabis though.

10.01.2025 07:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Why is this app basically just showing me cats? They’re the one animal I’m kinda meh about. Where are my raccoons, or sharks. I don’t know how to use this yet and clearly I’ve set it up wrong πŸ€·πŸ»β€β™€οΈ

10.01.2025 01:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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$1,131,794,901

That's how much Big Oil has spent over the last 30 years paying off Congress to look the other way on climate action while the planet burns.

Well, the planet is burning.
Don't let them look away.

09.01.2025 02:12 β€” πŸ‘ 56064    πŸ” 16431    πŸ’¬ 1175    πŸ“Œ 528

Guys, your only child tropes are BS with no evidence (and yes, there are studies). Move on.

19.12.2024 23:30 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Friend: β€˜So how many kids do you want?’
Me: β€˜I don’t, but if I did, just one.’
F: β€˜You can’t do that, only children are selfish and lonely.’
Me: β€˜Awkward, you know I’m an only child’ 🀨
F: *panic* β€˜Oh, but you grew up in a big city.’
Me: β€˜I grew up in the Isle of Man. 60,000 in the entire country.’

19.12.2024 23:30 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Photo of a big eye fish on Fijian coral reef.

Photo of a big eye fish on Fijian coral reef.

I did improve though…

19.12.2024 09:27 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Really terrible blurry photo of a striped zebra fish

Really terrible blurry photo of a striped zebra fish

At what point can I claim to be a wildlife photographer? My first ever underwater shoot last year went… about as well as I expected. #underwaterphotography

19.12.2024 09:25 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Just a friendly reminder; spiders and snakes aren't poisonous, they've venomous. (Okay, they might be poisonous too, but that's another post).

Something is poisonous if you bite it and you die.
It's venomous if it bites you and you die.

It doesn't matter... but... it does.

12.02.2024 23:59 β€” πŸ‘ 18    πŸ” 0    πŸ’¬ 2    πŸ“Œ 1

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