Sam Farrington, CFP®

The content you wish you'd been creating for the past 5 years?

AI can help you create it in the next 5 months.

But only if you start now.

Amplify for Advisors | Sam Farrington, CFP® | Substack Helping financial advisors use AI to create better content in less time. Simple AI prompts and frameworks built specifically for financial advisors. Twice weekly. Click to read Amplify for Advisors,…

"Simple systems compound over time.
Complex systems collapse under their own weight."

This is why most advisors quit content creation after 3 months.

They built something too complicated to sustain.

Start simple. Stay simple.

More: amplifyforadvisors.substack.com

You don't need to be a writer to create content.

You're already a communicator.

You explain complex concepts in client meetings every single day.

Content creation is just client education at scale.

Same explanation. Bigger audience.

The ALPHA Formula for LinkedIn posts:

A - Audience-first (who is this for?)
L - Lean on data (what's your proof?)
P - Personal stories (what's your example?)
H - Hooks that stop scrolling (how do you open?)
A - Actionable takeaways (what should they do?)

5 elements. Every time.

Most advisors approach LinkedIn posts with zero structure.

They just start typing and hope something good comes out.

Bad strategy.

Posts need structure.

Not to make them robotic. But to make them effective.

Structure lets you create quality quickly.

Amplify for Advisors | Sam Farrington, CFP® | Substack Helping financial advisors use AI to create better content in less time. Simple AI prompts and frameworks built specifically for financial advisors. Twice weekly. Click to read Amplify for Advisors,…

AI doesn't replace you.

It gets you 70% of the way there in 10% of the time.

You add the 30% that makes it yours:

Your stories
Your insights
Your personality

That's the difference between generic and genius.

Learn how: amplifyforadvisors.substack.com

When I ran my RIA:

- Content creation always came last.
- Marketing got pushed to "next week."
- Building my brand stayed on the someday list.

Sound familiar?

You're not behind. You just need a better system.

The advisors growing fastest aren't the best planners.

They're the best communicators.

They show up consistently with valuable content.

You don't need to be brilliant.

You need to be present.

Most financial advisors waste 10+ hours per week creating content.

I used to spend 12 hours.

Now I spend 90 minutes.

Same quality. Better consistency. Zero burnout.

What changed?

I stopped trying to be perfect and started using systems.

Simple beats complex every time.

The best content doesn’t come from the best writers.

It comes from people with expertise who are willing to share it.

One viral post won't build your brand.

But 52 consistent newsletters?

That changes everything.

The complete ALPHA Framework for financial advisors:

A = Specific audience (not "everyone")
L = Include proof (data/numbers)
P = Share experience (your story)
H = Stop the scroll (strong open)
A = Clear action (what to do)

5 elements for posts with a purpose.

The 5-Minute LinkedIn Post Formula (That Actually Works) Most advisors spend 30+ minutes writing one LinkedIn post. Here's the exact formula I use to create better posts in 5 minutes without sacrificing quality.

Most advisors waste 30 minutes writing one LinkedIn post.

Then it gets 3 likes and dies.

This morning I shared the 5-minute formula that actually works.

It's called the ALPHA Framework.

And it's the only structure you'll ever need.

buff.ly/4ZUigAq

3 ways AI sounds generic for financial advisors (and how to fix it):

• It doesn't know your tone

• It's never read your writing

• You didn't train it first

Solution: 15 minute voice guide setup. Use it forever.

First issue dropped this week.

If you're a financial advisor who:
✓ Knows you should create content
✓ Doesn't have 10+ hours per week
✓ Wants to use AI without sounding generic
✓ Needs compliance-conscious strategies

This is for you.

Subscribe link in bio.