Yuval | Ethical email consultant

Almost ready for my first keynote speech of 2026!

What a Friday! I finished up a presentation for my keynote speech next week, and was deliberately asked to give some tough love to two CEOs of companies I'm working with. It's safe to say that all three (with me included) are fired up and ready to go and do our best work this year.

I’m on an orzo roll these days.

Way back when, I used to do "teardowns" of emails in the wild that went south and what I would've done instead. Then I realized that for the type of brands I work with, tarnishing their efforts in public is the wrong approach entirely. I respect my peers, but am completely puzzled when they do that.

Most email systems don’t have a clue what their users truly need. It’s ridiculous.

It's been a big week. Among *many* other things, I got invited to talk in two conferences (I said yes to one), and to contribute to a big brand in my space's blog. Plus, I made some progress with bureaucracy and met lots of lovely people. Can't believe we're just two weeks into the year!

Thank you, Mollie! It feels like 2026 is already going pretty damn well. Hope your year would be just as incredible :)

My name was dropped in a room of my almost-ideal clients today. I wasn't in that room, but got a full report on it.

I'm shaking with excitement!

Join my email list | Ethical Emails Practical email marketing strategy tips for impact brands, pasta, and nomad adventures - all that and more inside my email community! Join now.

P.S. CMOs and CEOs at purpose-driven B2B companies - I run a different monthly roundtable for you!

January's focus is turning that "improve email marketing" line in your 2026 plan into concrete execution, so email doesn't stay in the same spot again. Join my newsletter to get the invite tomorrow:

Email roundtable for marketers | Ethical Emails Join the upcoming monthly ethical email roundtable for marketers.

This month, we're discussing what's worth paying attention to in 2026, what's just noise, and how to approach email marketing without the "shiny object syndrome".

First one's January 22nd at 6pm GMT / 12pm EST. Limited to 10 people.

RSVP here: www.ethicalemails.co/marketers-et...

Email marketing can feel pretty isolating these days, especially when you're trying to do it thoughtfully.

So I'm starting a monthly call for email marketers - consultants, in-house folks, freelance strategists - who want to talk shop with people who get it.

Join my email list | Ethical Emails Practical email marketing strategy tips for impact brands, pasta, and nomad adventures - all that and more inside my email community! Join now.

One hour with fellow CEOs and founders at purpose-driven B2B companies, talking about turning email plans into work that moves the needle.

January 22nd, 4pm GMT / 10am EST.

Only 10 spots available.

Join my email list to get an invite: ethicalemails.co/subscribe

Your 2026 marketing strategy says *something* about email:

Improve conversions, get consistent with it, or finally figure out what you're doing with it.

The first monthly roundtable of the year is about that gap: the distance between the line in your marketing plan and actual execution.

It’s been a very good day. I had my first podcast guest recording of 2026, submitted an application for an in-person speaking opportunity, and got my ass kicked in the gym.

A turquoise mug with the saying "Yes and..." placed on a cork coaster on top of a white desk.

I saw this mug last week and couldn't not get it.

"Yes, and..." is something my clients hear me say ALL the time.

And the color is *on point*.

Plus, nothing is lined the "right" way, which I only realized in hindsight - and that makes me love it even more.

HNY folks!

Happy New Year everyone. We’ve got this.

In 2026, I plan is to support many more great causes and organizations around the world.

Next up - producing EE's first impact report!

Just finished my business's yearly donating and it feels wonderful.

ICYMI, Ethical Emails donates a percentage of each service offered to a good cause.

This year, I donated 3.25% of EE's annual revenue (not profit!) to organizations in Sri Lanka, Thailand, Australia, and the U.S.

I also had a dream tonight that my website got hacked. My subconscious needs that upcoming winter break too.

I think I dreamt about a client asking me how come I run my business the way I do AND manage to stay so consistent with my own email marketing, and I think my reply was “being childless and single helps.” 🤦‍♀️

Oof. Wow. I'm glad I left when I did.

All of my client meetings this week so far:

My clients: "I'm going to spend time with my family in [insert a lovely location here]. Will you be going anywhere?"

Me: "I'm going to sleep and eat like there's no tomorrow."

I'm SO unbelieveably proud of my clients' team for giving their all and doing their absolute best this week, in particular. They're producing phenomenal emails. I'm excited for all of our subscribers, and feel so lucky to be working with professionals who *just get it*.

Is it possible that I finished all of my tasks for today, which I genuinely thought I'd only be done with in the middle of the night... by 15:17??

Don't ask me how I managed to take 8 meetings today, do some work in between, and stay sane. But you bet that I'll write/record a glorious [insert a means of cosumption here] once I figure it out!

#Q4shenanigans

Which is why we get along so well, because we agree that this is NOT the way to do things. Which reminds me that I've been talking about you in different contexts lately, moving this convo to the DMs!

Wait till you hear that I got this message from someone I previously had a chat with, but their message said "we've been connected for a while, but not really 'connected'"!

Seriously, it can be such a shit show sometimes.

Do you recommend?

a woman with braids wearing a blue shirt that says power Alt: a woman with braids wearing a blue shirt that says power contemplating her next steps

Someone on LinkedIn just randomly sent me a DM, asking me about my 2026's most valuable business goal. Very tempted to answer "Not getting generic and lazy cold outreach anymore".

Join my email list | Ethical Emails Practical email marketing strategy tips for impact brands, pasta, and nomad adventures - all that and more inside my email community! Join now.

... then this is *exactly* the space for you.

Want an invite? Join my newsletter first. I’ll send you a link to RSVP in a bit: www.ethicalemails.co/subscribe