Morgan Wack

Today, we presented the main results of the mental health days study 2025 (N = 8.177).

Results

> In May 2025, Austria implemented a nationwide smartphone-ban at schools
> Compared to 2024, smartphone use went down by 30 mins
> Life satisfaction went up (5.36 to 5.52)
> Depression sank (15% to 12%)

Interesting unpacking of deepfakes:

- darkfakes
- glowfakes
- foefakes
- fanfakes

“A blanket approach to “fighting deepfakes” risks treating satirical content the same as malicious attacks”

@morganwack.bsky.social & co in @techpolicypress.bsky.social

www.techpolicy.press/scrutinizing...

We've been following deepfakes for the last 7 years. This article aims to shed additional light on the topic by:

1) creating a conceptual typology of deepfakes

2) coining new concepts like 'glowfakes' and 'fanfakes'

3) & analyzing deepfakes from the 2024 elections

@grailcenter.bsky.social

Scrutinizing the Many Faces of Political Deepfakes | TechPolicy.Press Morgan Wack, Christina Walker, Alena Birrer, Kaylyn Jackson Schiff, Daniel Schiff, and JP Messina systematically analyzed political deepfakes.

'Darkfakes,' 'Foefakes,' 'Fanfakes,' and 'Glowfakes': Morgan Wack, Christina Walker, Alena Birrer, Kaylyn Jackson Schiff, Daniel Schiff, and JP Messina systematically analyzed political deepfakes and developed a classification that categorizes them along key dimensions.

The 2020 US election shows how state election policies can fuel conspiracy theories about voting | USAPP States that allowed pre-Election Day processing saw a reduction of over a third in expected misinformation compared to states with restrictive rules.

Recently published work from colleagues Morgan Wack (postdoc at University of Zurich) & Joey Schafer (UW PhD candidate) showing how state election policies that delayed vote counting fueled rumoring and conspiracy theorizing around the 2020 election: blogs.lse.ac.uk/usappblog/20...

The 2020 US election shows how state election policies can fuel conspiracy theories about voting | USAPP States that allowed pre-Election Day processing saw a reduction of over a third in expected misinformation compared to states with restrictive rules.

The 2020 US election shows how state election policies can fuel conspiracy theories about voting write @morganwack.bsky.social of @ikmz.bsky.social and @schafer.bsky.social of @uwnews.uw.edu

blogs.lse.ac.uk/usappblog/20...

How often do you see papers that suggest easy policies that could reduce electoral misinformation? Here's one I worked on with a great team out of UW and led by @morganwack.bsky.social and @schafer.bsky.social

Thrilled to finally see this paper out in print several years after @schafer.bsky.social and I started this project alongside @ikennedy.bsky.social, @beeeeeers.bsky.social, @emmaspiro.bsky.social & @katestarbird.bsky.social! Unfortunately the detrimental policies we discuss remain relevant.

<em>Policy Studies Journal</em> | PSO Public Policy Journal | Wiley Online Library Can state election policies affect the spread of misinformation? This paper studies the role played by ballot processing policies, which determine when ballots can be examined and organized, in the o...

Legislating Uncertainty: New paper about the 2020 election, showing how laws in certain states (specically laws that delayed the counting of mail-in ballots) increased uncertainty about election results and contributed to rumoring about election integrity: onlinelibrary.wiley.com/doi/10.1111/...

Proud to have co-led this paper with @morganwack.bsky.social (and other coauthors @ikennedy.bsky.social @beeeeeers.bsky.social @emmaspiro.bsky.social @katestarbird.bsky.social) looking at the impacts of state-level election laws on uncertainty and election integrity rumors!

Russian propaganda campaign used AI to scale output without sacrificing credibility, study finds A pro-Kremlin influence campaign used AI to boost disinformation output without undermining credibility, according to new research.

Russian propaganda campaign used AI to scale output without sacrificing credibility, study finds

A study of a propaganda site with ties to Russia shows that using AI allows propagandists to dial up the volume of their content without sacrificing persuasiveness. The authors call for action to combat the threat. In PNAS Nexus: academic.oup.com/pnasnexus/ar...

A study of a Russian-backed propaganda outlet finds that AI is already being used to enhance messaging and expand disinformation campaigns, raising concerns about its growing impact on global influence operations.

In @sciencex.bsky.social: phys.org/news/2025-04...

Generative propaganda: Evidence of AI’s impact from a state-backed disinformation campaign Abstract. Can AI bolster state-backed propaganda campaigns, in practice? Growing use of AI and large language models has drawn attention to the potential f

Here is the link to the full (open source) paper! 🔗
academic.oup.com/pnasnexus/ar... We welcome feedback & potential collaboration focused on how to counter emerging AI-driven disinformation campaigns!

Finding Three 📝: Even with the shift to AI, the persuasive potential and credibility of the articles persisted. This finding suggests that even in rapid scaling article production the website did not need to sacrifice its perceived authenticity or potential impact. 6/

Finding Two 📊: AI-use corresponded with greater topic breadth. By rewriting stories, the website covered more diverse subjects (from gun crime to the Ukraine invasion). Prompt leaks also suggest use of AI to rate potential materials by their alignment with campaign goals. 5/

Finding One 📈: AI use significantly increased the quantity of disinformation. This aligns with the idea that generative models reduce the cost/time of writing, editing, and curating. Once the site adopted LLM tools, weekly post counts soared. 4/

We focus on a site identified by the Clemson Forensics Hub that presented itself as a genuine U.S. news outlet but which was actually part of a Russian-affiliated influence operation. By pinpointing a transition away from human-editing to LLM-edited content, we show: 3/

There have been growing concerns about the use of large language models (LLMs) in the production of disinformation, but real-world evidence has been difficult to track. Our paper provides a direct look at a Russian-linked campaign which used AI tools to target Americans. 2/

🚨 Excited to see our new paper out at @pnasnexus.org w/@pwarren.bsky.social, Darren Linvill, & Carl Ehrett!

Using data from a Russia-backed influence operation running puppet website DCWeekly, we show how LLMs are being used to scale global disinfo campaigns: 1/ 🧵
academic.oup.com/pnasnexus/ar...

American Journal of Political Science | MPSA Journal | Wiley Online Library Advances in artificial intelligence (AI) are reshaping labor markets and sparking political debates. Like economic globalization, AI developments promise benefits, including job creation and lower pr...

Excited to share our new article in the American Journal of Political Science (@ajpseditor.bsky.social) with @sborwein.bsky.social, @rmichaelalvarez.bsky.social, @bartbonikowski.bsky.social, & Peter Loewen

onlinelibrary.wiley.com/doi/10.1111/...

📢 #RwandaClassified : la désinformation des autorités rwandaises persiste.

Alors que le conflit en RDC s’intensifie, les réseaux de Kagame restent actifs : la guerre au Nord-Kivu et le trafic de minerais restent des sujets tabous pour le régime rwandais. 🔍
forbiddenstories.org/fr/actualite...

Thrilled to share my new publication w/ @morganwack.bsky.social & Kevin Aslett in Social Science Quarterly: “Silence in the Stands: Assessing the Impact of Russian State-Linked Sportswashing on Online Fan Behavior Following the Full-Scale Invasion of Ukraine.” onlinelibrary.wiley.com/doi/10.1111/...

How right wing media is like improv theater. My coauthor @danielletomson.bsky.social and I are really proud of this piece which builds upon ~10 years of research at UW studying the participatory nature of rumors/disinformation and Danielle’s dissertation studying right-wing influencers for 5+ years.

⏰Another opening for a PhD position in our (w @morganwack.bsky.social and @esserfrank.bsky.social ) SNF project on political social media influencers! 🥳 If you are into computational methods, social media, and political communcation, we are looking for you 🔎 All details here: tinyurl.com/44arrawh

I’ve been studying misinformation for a decade — here are the rumours to watch out for on US election day We can anticipate many false claims, including alleged mass voting by non-citizens or ‘suspicious vans’ outside polling booths. We should quickly counter them.

Just published a Nature comment highlighting a few of the rumors our UW team expects to see going into the Nov 5 election — from rumors that falsely frame election errors as impactful and intentional to rumors about "non citizen voters" and "suspicious behaviors". www.nature.com/articles/d41...

An Illusory Consensus Effect: The Mere Repetition of Information Increases Estimates That Others Would Believe or Already Know It How do people estimate the prevalence of beliefs and knowledge among others? Here, we examine the hypothesis that mere repetition of information increases such perceptions of consensus — an “illusory ...

In a new article now out in Collabora: Psychology, @rmpillai.bsky.social and I find that the mere repetition of information increases estimates of its consensus, a finding we refer to as an “illusory consensus effect.”