@rossjackson.com.bsky.social
Patient Recruitment Specialist - literally the man who wrote the book/s on patient recruitment.
Keeping patient recruitment in mind from the outset helps ensure the biotech C-suite hit their milestones.
#biotech #patientrecruitment #clinicaltrials #cpro
An intro to the role of Chief Patient Recruitment Officer - CPRO - for a Biotech.
#biotech #clinicalresearch #clinicaltrials #patientrecruitment #cpro
An intro to the role of Chief Business Officer - CBO - for a Biotech.
#biotech #clinicalresearch #clinicaltrials #patientrecruitment #chiefbusinessofficer
An intro to the role of Chief Operating Officer - COO - for a Biotech.
#biotech #clinicalresearch #clinicaltrials #patientrecruitment
An intro to the role of Chief Financial Officer - CFO - for a Biotech.
#biotech #clinicalresearch #clinicaltrials #patientrecruitment
An intro to the role of Chief Medical Officer - CMO - for a Biotech.
#biotech #clinicalresearch #clinicaltrials #patientrecruitment
An intro to the role of CSO for a Biotech.
#Biotech #clinicalresearch #ClinicalTrials #patientrecruitment
An intro to the role of CEO for a Biotech.
#Biotech #clinicalresearch #ClinicalTrials #patientrecruitment
An introduction to a series of vids outlining the key C-suite roles that help with biotech success.
#clinicaltrials #clinicalresearch #patientrecruitment #biotech
Why wait until your trial is 'in rescue' before looking at the issues of patient recruitment? An overview of a talk I recently gave to the New Jersey Chapter of the Association of Clinical Research Professionals (ACRP).
#acrp #patientrecruitment #clinicaltrials #clinicalresearch
FemHealth Integrates 18 March 2025 Summary - part two
#femhealth #femtech #clinicaltrials #clinicalresearch
Most clinical trials have a series of procedures in place that are simply imposed on the participants regarding when and how they take part.
#clinicaltrials #patientrecruitment #patientengagement #patientexperience
The word omnichannel is often used in the context of marketing. Essentially it means that an organization or brand is being promoted through multiple methods, with each one retaining a consistency of messaging and appearance.
#clinicaltrials #patientrecruitment #marketing
One technique that can offer spark some interesting ideas is to look at associating a random object with something you’re currently working on. {This series of videos was previously posted on other platforms}.
#ideageneration #contentgeneration #problemsolving
There’s a couple of things I think are helpful when it comes to improving and keeping on top of writing - learned from my own experience as well as advice I’ve picked up from others.
#writingtips #ideageneration #contentgeneration
Following on from the idea of having a trial-specific website, I’m often bemused by the fact that sponsor organizations and CROs don’t seem inclined to have websites that are focused on specific therapy areas.
#clinicaltrials #patientrecruitment
Despite this being 2023, nearly 2024 now, I still see plenty of clinical trials that don’t utilize the internet for recruiting patients. {This series of videos was previously posted on other platforms}.
#clinicaltrials #patientrecruitment #digitalads
There are some things you can do to help your Facebook Ad Sets exit the Learning Phase and start performing the best they can.
#clinicaltrials #digitalads #facebookads
I was discussing the optimization of Facebook ads with a sponsor contact recently, and it occurred to me that there are some Facebook-specific elements that are perhaps not all that well understood.
#clinicaltrials #digitalads #facebookads
Another method of recruiting patients into clinical trials that should be valuable is to use such things as a patient’s health records, lab test results, and insurance claims data.
#clinicaltrials #patientrecruitment #clinicalresearch
A SWOT analysis is a technique often used by businesses to identify and assess different aspects of their operations. (SWOT stands for Strengths, Weaknesses, Opportunities, Threats).
#problemsolving #SWOTanalysis #ideageneration #contentgeneration
Within the world of writing advice there’s often a clear distinction made between planners and pantsers.
#writingtips #ideageneration #contentgeneration #planners #pantsers
Having mentioned doctor referrals, site databases, patient group and community outreach activities as ideally being the best methods of recruiting patients, we now come to the approach that is adopted by the majority of vendors in the space - digital outreach.
#clinicaltrials #digitalads #facebook
Continuing the theme of the best methods of recruiting patients for clinical trials, reaching out to patients ‘where they are’ is another approach that should be able to deliver good results.
#clinicaltrials #patientrecruitment #patientengagement #patientadvocacygroups
Having looked at what I consider to be the ideal method for recruiting patients - doctor referrals - I’ll share a few other thoughts on the best methods of recruiting patients as things are today.
#clinicaltrials #patientrecruitment
I’m often asked what’s the best method to use for recruiting patients into clinical trials. And the answer is usually prefaced with ‘it depends’ as each trial will have its own circumstances that need to be addressed.
#clinicaltrials #patientrecruitment
I view advertising in what might be thought of as an ‘old school’ manner. In that I believe the fundamental point of all advertising is to ‘sell stuff.’
#marketing #ideageneration #advertising #patientrecruitment
Continuing the Christmas theme, I ensure I do something related to Charles Dickens’ story A Christmas Carol every year. {This series of videos was previously posted on other platforms}.
#writingtips #ideageneration #contentgeneration #christmas #achristmascarol
Every year there’s a consideration to be made when creating content as to whether to include reference to Christmas, or even to create some specific pieces for the festive season. {This series of videos was previously posted on other platforms}.
#writingtips #ideageneration #contentgeneration
With Christmas on the horizon, patient recruitment activities often get paused or toned down. {This series of videos was previously posted on other platforms}.
#clinicaltrials #patientrecruitment #christmas
