Applied Comms AI

NOAN CEO Neal Mann on the living fact layer, AI accuracy and the death of the PDF NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.

Most AI failures aren't model problems. They're knowledge problems.

- 25 versions of your brand positioning
- Strategies in decks nobody reads
- No single source of truth

New interview with @getnoan founder Neal Mann on Applied Comms AI: appliedcomms.ai/noan-neal-ma...

#comms #AI

Events & Training | Applied Comms AI Practical AI training and live events for communications professionals. Sessions are hands-on, implementation-focused, and grounded in real comms work.

AI Agents for Comms Leaders: a 6-part masterclass series from @AppliedCommsAI is open for booking.

45-min sessions, live demo + Q&A, built for comms pros. Covers agents in strategy, writing, governance, monitoring, & more.

Half-price offer for intro session on now: www.appliedcomms.ai/events/

ICP Agents: How to Build an AI Target Reader Build an ICP “target reader” as an AI agent to stress-test headlines, CTAs and template copy in hours – and fix clarity, proof and governance gaps fast.

Built an AI "target reader" as a Custom GPT and ran our copy through her before launch. She caught governance gaps, rewrote our CTAs, called our homepage too generic. Hours, not weeks.

Full method: appliedcomms.ai/icp-agent-ai-target-reader/ #CommsAI #PRTech #AIWorkflow

Building a Live AI Webinar Using Workflow I Was Teaching Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.

Built a live AI webinar by running the workflow we were teaching through itself. Seven iterations. The process is the point.

www.appliedcomms.ai/ai-webinar-w...

#CommsAI #AIWorkflow #Comms

Claude Cowork Transforms What Comms Pros Can Do With AI This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.

The shift: AI removing what stopped you writing at all. Not writing better - handling the coordination layer where comms teams actually bleed time.

Full experiment with Claude Cowork reorganising three ventures: www.appliedcomms.ai/claude-cowor...

#CommsAI #AITools #Workflows

Live #AI build: blank page → complete #comms campaign in 30 minutes

18 Feb webinar with @thedatalab.bsky.social. You vote on the brief via chat, we build the system live using Claude Skills & Projects.

Real-time. Real friction. Real results. Sign up: community.thedatalab.com/networks/eve...

Testing Claude Skills & Projects: New Business Pitch & Comms Suite How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.

Built a full new business pitch toolkit in Claude - speaking proposal, deck, content calendar, emails - in under an hour. Written content: 90-95%. Visual design: still rough. Refinement beats blank pages.

www.appliedcomms.ai/claude-skill...

#CommsAI #AI #Communications #B2B

How AI Search Is Changing B2B Brand Reputation—and What Marketers Must Do Now Discover how AI search and LLMs are reshaping B2B brand reputation. Learn why credibility, trust, and visibility are the new keys to success in the Reputation Age—and what marketers must do to stay ah...

AI search may be shifting B2B discovery from "who spends most" to "who's most credible." Comms teams take note: your thought leadership could determine whether you make the LLM-generated shortlist.

#CommsAI #B2B #AISearch
www.linkedin.com/business/mar...

Anthropic preparing new Agentic Tasks Mode for Claude Anthropic testing Claude's Agent mode with a new interface for tasks, to introduce new modes for research, analysis, writing, and building.

Anthropic testing "Tasks Mode" for Claude: structured delegation across Research, Analyse, Write, Build categories.

Granular controls, progress tracking. AI assistants becoming workflow engines, not just chatbots.

www.testingcatalog.com/anthropic-te...

#CommsAI #AI #Anthropic #Claude #AIAgents

2026 Communications Trends: Sharper Voices, Smarter AI Tools It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.

2026 #AI #communications trends that matter:

– AI agents for routine tasks
– Voice-first interfaces
– Micro-communities over mass reach
– Privacy-first strategies

How to prepare your #marketing & #comms team now: www.appliedcomms.ai/2026-com...

The AI Architect Transforming FleishmanHillard's Communications Function AI expertise isn't about being technically gifted – it's about understanding systems and workflows.

While many #comms leaders are still asking 'should we use AI?', as Head of #AI Strategy at FleishmanHillard UK, Joyce Higgins is already several steps ahead, building custom AI environments that transform how entire teams work.

www.appliedcomms.ai/interview-fl...

AI in Crisis Comms: Help or Hindrance? "The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't w...

Can AI transform #crisis #communications or is it a liability waiting to happen? We tested #AI across all seven stages of crisis response with one of the UK's leading crisis experts: www.appliedcomms.ai/crisis-comms...

Flipside's Barney Evison interviewed on digtial agency AI use Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.

Barney Evison ( @flipsidegroup-ldn.bsky.social/@webershandwickes.bsky.social) on agency #AI experiments:

* SOW generators work; video tools still have a way to go
* No-code changing agency economics
* Local AI models = next big thing?

All this and more: www.appliedcomms.ai/interview-fl...

Building An AI-Powered Comms Studio With Lovable & Supabase The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and ...

🎯 Ever wished for a safety check before sending important stakeholder comms? We built an #AI tool that reviews:
✓ Tone appropriateness
✓ Clarity & jargon
✓ Inclusivity checks
✓ Risk identification
✓ Stakeholder concerns

Zero coding required! 🚀 Build your own www.appliedcomms.ai/app-building...

A Perfect AI Prompt for Media Pitch Subject Lines Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.

We all know the stakes - journalists receive hundreds of pitches daily, and your subject line determines whether yours gets read or binned.

So can #AI help us cut through the noise with compelling, relevant #media #pitch hooks?

www.appliedcomms.ai/prompt-engin...

How Project Folders Supercharged My AI Comms Workflow How organised AI workspaces transformed my communications workflow (and why you should steal this approach).

When you're juggling multiple clients, running experiments, and creating content across #ChatGPT and #Claude, folder organisation can make all the difference – rather than tearing your hair out while scrolling up and down through chaos: appliedcomms.ai/tool-testing/project-folders-ai-comms-workflow/

How good is Claude at building an AI Tool for LinkedIn Content Creation? I made the most of Claude’s latest app-building capabilities to create a tool that aims to offer several leading LinkedIn posting approaches as part of a structured, AI-powered workflow designed to sa...

New Applied Comms AI newsletter: Can #AI do deep research? Is Grammarly's AI worth £12/month? Can you build #comms tools without coding?

Three experiments, surprising results. Your regular AI reality check:
www.appliedcomms.ai/app-building...

How good is Claude at building an AI Tool for LinkedIn Content Creation? I made the most of Claude’s latest app-building capabilities to create a tool that aims to offer several leading LinkedIn posting approaches as part of a structured, AI-powered workflow designed to sa...

We built a #LinkedIn content generator using #Claude #Artifacts - zero coding required.

From idea to working app in minutes. But does #AI built tools actually help #comms pros, or just add complexity?

Full experiment: www.appliedcomms.ai/app-building...

Grammarly Review: Your Everywhere Comms AI Subeditor We tested Grammarly for 18 months across real client work: emails, proposals, newsletters. Is it the AI safety net every comms pro needs?

Grammarly's gone all-in on #AI. But is it worth £12/month when free alternatives exist?

We tested every feature on real comms work - grammar, tone, rewrites, the lot. The results might surprise you.

Full breakdown: www.appliedcomms.ai/tool-testing...

ChatGPT's Deep Research Tool: What Comms Pros Need to Know We put ChatGPT's new Deep Research feature through its paces with a real comms challenge. The results? Not perfect, but more than strong enough to prove its worth in certain situations.

We put ChatGPT's #AI Deep Research feature through its paces with a real comms challenge. The results? Not perfect, but more than strong enough to prove its worth in certain situations.

www.appliedcomms.ai/prompt-engin...

Why Applied Comms AI? (And What to Expect) I'm here to experiment, fail, learn, and share everything along the way. Think of this as your comms insider's guide to figuring out AI together.

Most #AI content for #communications is:

❌ Breathless tech evangelism
❌ Vendor marketing disguised as insight
❌ Academic theory with no application

@AppliedCommsAI is different:

✅ Real experiments
✅ Honest reviews
✅ Practical tools

First edition: www.appliedcomms.ai/applied-comm...