The PRFAQ book

The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You Amazon.com: The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You (Audible Audio Edition): Marcelo Calbucci, PRFAQ Lab LLC, Virtual Voice: Books

My book The PRFAQ Framework is now an audiobook on Audible! 🎧

I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers.

Listen today!
amzn.to/46JoUNj

You’ve been using LLMs wrong to help you with product strategy!

Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now.

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Interested in learning about PRFAQ and Working Backwards and don't have the time to read the book? Join our workshop this Thursday.

It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more.

Register today:
👉 www.theprfaq.com/workshop

Next week, I'll host the updated version of the PRFAQ & Working Backwards workshop for product managers and founders. Learn how to use the framework to convert a good into a great idea, start with your customer, think critically, and inspire action.

www.theprfaq.com/workshop

From Vibe Coding to Marketing Plans: How PRFAQ Provides AI Context | PRFAQ

The secret to getting powerful results from your LLM isn't just how good your prompt is. It's providing a clear context.

My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.

www.theprfaq.com/articles/vib...

Elevate your strategy skills!

To celebrate Product Management Day* (May/13), I slashed the price for The PRFAQ Framework book for the entire week!

Get your copy ASAP!

Go to www.theprfaq.com/buy to get your copy.

*Yes, it's a thing.

People think they need clarity before writing, when, in fact, writing is how you get clarity.

The Amazon Writing Culture | PRFAQ

Curious about the Amazon Writing Culture? www.theprfaq.com/articles/ama...

How to Use Amazon's Powerful PRFAQ Framework For Any Project | Marcelo Calbucci Welcome to the 'NewFounder' edition of the newsletter.

I collaborated with Barry Winata in a great article explaining the details of the PRFAQ and how to innovate better and ship better products for your customers. beesletter.substack.com/p/how-to-use...

PRFAQ - Working Backwards Workshop (Beta) · Luma [This is an experimental workshop for people to learn about the PRFAQ Framework/Working Backwards] Are you struggling to create an inspiring vision for your…

Just a few spots left for the first PRFAQ/Working Backwards workshop I'm hosting next week. Learn how to innovate faster, discover better strategy, and collaborate with your team and leaders to build better products. lu.ma/9sa1b8sn

Should I use AI to write my PRFAQ? | PRFAQ

AI or not AI, that’s the question I get asked all the time regarding writing a PRFAQ/Working Backwards. Here's my answer…

www.theprfaq.com/articles/ai-...

We are hosting our first workshop! Check it out...

The Four Types of PRFAQ | PRFAQ

Teams don’t realize their PRFAQ is answering the wrong questions for where they are on the journey.

I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match.
www.theprfaq.com/articles/the...

YouTube video by Product Mastery Now Adapt Amazon’s innovation framework for product excellence – with Marcelo Calbucci

I had a blast recording this episode of Product Mastery Now with Chad McAllister. We covered product strategy, writing, PRFAQ, and more. www.youtube.com/watch?v=yTwH...

Time is running out! 🕙

Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥

Your journey starts with a PRFAQ Example | PRFAQ

The best way to get started with a PRFAQ is to read an example.

www.theprfaq.com/articles/sta...

Buy The PRFAQ Framework book: Adapting Amazon’s Innovation Framework to Work for You by Marcelo Calbucci A system for innovators to think critically, articulate ideas, and inspire action.

For Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision!

Use coupon code BSKY20. www.theprfaq.com/buy

Excuse me.

Amazon's PRFAQ: Execute Innovation Like a Pro Marcelo Calbucci

84% of execs say innovation is key, but only 6% are satisfied with their company's performance! 🤯 Is your company really innovating? The problem isn't ideas, it's execution.
Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation

www.linkedin.com/pulse/your-c...

#Innovation

Divergent vs. Convergent Strategy | PRFAQ

Divergent and Convergent Thinking are crucial to discover, debate, and decide on a strategy and a vision. www.theprfaq.com/articles/div...

If you are a product leader, startup founder, or innovator interested in learning how the PRFAQ will help you discover, debate, and decide on a vision and a strategy, please, answer this 3-minute survey! Thank you!

👉 maven.com/forms/facac6

YouTube video by Rising Tide Leadership How to Turn Big Ideas Into Action w/Marcelo Calbucci

How to turn big ideas into action?!
www.youtube.com/watch?v=wIYA...

Struggling to get buy-in from my leaders? | PRFAQ

Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...

Struggling to get buy-in from my leaders? | PRFAQ

Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...

The secret to defining and communicating a strong strategy In this post, Marcelo Calbucci pulls back the curtain on Amazon's PRFAQ process, one of the best tools for crafting strategy.

Ravi Mehta and I just published an article about using the PRFAQ as a tool to discover, debate, and decide on a strong product strategy. If you live in a culture of “build first, ask questions later" or “strategy by bullet points,” you'll enjoy this article.

blog.ravi-mehta.com/p/the-secret...

Demystifying Working Backwards | PRFAQ

It’s clear there is a delta between what Working Backwards means, and reality. This will help.

www.theprfaq.com/articles/dem...

Meet the Four Horsemen of Product Strategy | PRFAQ

Have you met the Four Horsemen of Product Strategy? www.theprfaq.com/articles/fou...

A PRFAQ is not a plan! | PRFAQ

In a recent episode of @lennysan.bsky.social's podcast, Chandra Janakiraman did a great job of defining strategy and differentiating from a roadmap/plan.

In my latest post I cover how PRFAQs are all about vision and strategy, and not about a list of features.

www.theprfaq.com/articles/prf...

8h left!!!