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Benoit Marcoux

@bmarcoux.bsky.social

As a business advisor in telecom and energy, I have sold, led, or supported over a hundred business consulting projects on six continents. I regularly publish analysis at www.benoit.marcoux.ca/blog and www.linkedin.com/in/bmarcoux.

25 Followers  |  27 Following  |  68 Posts  |  Joined: 12.11.2024  |  1.7426

Latest posts by bmarcoux.bsky.social on Bluesky

Ouin… Pour avoir travaillé au plan d’affaires d’Hilo il y a quelques années, je ne suis pas surpris.

02.01.2026 14:46 — 👍 0    🔁 0    💬 0    📌 0

It is possible that the statement “the country is going to boom” holds a different interpretation than what the president intended.

03.04.2025 21:48 — 👍 3    🔁 0    💬 2    📌 0

Trump’s 25% auto tariff? A distraction from #Signalgate, timed just so. Then came the whales. Then the threat of “much higher” tariffs if Canada & the EU align.
Populist noise has a cost: it kills predictability — and without that, investment stalls. In energy or autos, same rule applies.
Keep calm.

27.03.2025 11:10 — 👍 2    🔁 0    💬 0    📌 0

Au-delà de l’absurde, il y a donc urgence à écouter — non pas pour rire ou s’indigner — mais pour anticiper.

26.03.2025 22:31 — 👍 0    🔁 0    💬 0    📌 0

Mais derrière le spectacle, les conséquences sont bien réelles. Une telle politique commerciale, improvisée devant les micros, menace directement des pans entiers de l’économie canadienne, notamment notre industrie automobile et, plus largement, notre souveraineté économique.

26.03.2025 22:31 — 👍 0    🔁 0    💬 1    📌 0

Ce style de communication, souvent qualifié de « stream of consciousness », évoque moins la transparence d’un esprit au travail que la logorrhée d’un homme en roue libre. C’est fascinant, inquiétant, et profondément révélateur de l’état actuel du discours politique étatsunien.

26.03.2025 22:31 — 👍 0    🔁 0    💬 1    📌 0

Il annonçait fièrement son intention d’imposer des droits de douane de 25 % sur les automobiles, mais au fil des phrases, sans transition, il en est venu à parler… des baleines.

26.03.2025 22:31 — 👍 0    🔁 0    💬 1    📌 0

Quand la conscience se déverse en direct

Aujourd’hui encore, Donald Trump a offert à la presse un de ces monologues en flot de conscience dont il a le secret.

26.03.2025 22:31 — 👍 0    🔁 0    💬 1    📌 0

Beyond the absurd, there is a need to listen — not to laugh or get outraged, but to anticipate.

26.03.2025 22:30 — 👍 0    🔁 0    💬 0    📌 0

But behind the spectacle lie very real consequences. Such off-the-cuff trade policy pronouncements threaten entire sectors of the Canadian economy — our auto industry in particular, and more broadly, our economic sovereignty.

26.03.2025 22:30 — 👍 0    🔁 0    💬 1    📌 0

This kind of improvisational speech resembles less a transparent mind at work than the unrestrained outpour of a man off the rails. It’s mesmerizing, unsettling, and deeply revealing of the current state of U.S. political discourse.

26.03.2025 22:30 — 👍 0    🔁 0    💬 1    📌 0

When consciousness spills out live

Once again today, Donald Trump delivered one of his signature monologues to the press — a rambling, unfiltered flow of thoughts that began with a proposed 25% tariff on automobiles and somehow ended with… whales.

26.03.2025 22:30 — 👍 0    🔁 0    💬 1    📌 0
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Benoit Marcoux on LinkedIn: How Trump’s ‘51st State’ Canada Talk Came to Be Seen as Deadly Serious « [Mr trump] told Mr. Trudeau that he did not believe that the [1908] treaty that demarcates the border between the two countries was valid and that he wants…

« [Mr trump] told Mr. Trudeau that he did not believe that the [1908] treaty that demarcates the border between the two countries was valid and that he wants to revise the boundary. »

Wow. I do not know what to say.

07.03.2025 20:38 — 👍 0    🔁 0    💬 0    📌 0
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This is getting tiring…

04.03.2025 17:55 — 👍 0    🔁 0    💬 0    📌 0
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Ce sont bien des tarifs de 25 % qui seront imposés mardi Ce sont bien des tarifs de 25 % qui seront imposés sur les importations Canadiennes et Mexicaines dès demain, confirme le président Donald Trump.

ici.radio-canada.ca/nouvelle/214...?

03.03.2025 20:12 — 👍 0    🔁 0    💬 0    📌 0
America has turned on its triends
Trump's abandonment of his country's allies is real and will endure
Winston Churchill is credited with saying that America does the right thing after exhausting the alternatives. Donald Trump has turned that aphorism on its head. In the past 10 days, he has all but incinerated 80 years of postwar American leadership. Those who thought America was a friend or ally, notably Ukraine and Nato, are dropping once safe assumptions to cope with a world in which America is an unabashed predator. Countries that were treated by Washington as adversaries, notably Vladimir Putin's Russia, are suddenly America's friend.
There were hinge moments in history when the US displayed its character as global leader, such as Dwight Eisen-hower's repudiation of Anglo-French imperialism in the 1956 Suez crisis, or
Ronald Reagan's 1987 exhortation to the Soviet Union to tear down the Berlin Wall. They defined the world's idea of America. Trump's assertion this week that Ukraine "should have never started" the war is the dark version of those. His account of Russia being provoked to invade Ukraine came straight from Putin's talking points. So too was JD Vance's Valentine's Day speech in Munich in which the US vice-president identified liberal democracy as Europe's real threat from within.
These moments will live in infamy.
What do they tell us about what is com-ing? First, there should be no doubt that Trump's contempt for allies and admiration for strongmen is real and will endure. During his first term, Trump's instincts were curbed by the more traditional Republicans around him. Trump 2.0 is the real article. It is entirely possible that figures like Marco Rubio, his secretary of state, or Mike Waltz, his national security adviser, still believe in the US-led alliance that each once championed. Their private thoughts are irrelevant. Each displayed fealty to Trump's predatory vision of America at talks with Russian counterparts in Saudi Arabia this week. Uk…

America has turned on its triends Trump's abandonment of his country's allies is real and will endure Winston Churchill is credited with saying that America does the right thing after exhausting the alternatives. Donald Trump has turned that aphorism on its head. In the past 10 days, he has all but incinerated 80 years of postwar American leadership. Those who thought America was a friend or ally, notably Ukraine and Nato, are dropping once safe assumptions to cope with a world in which America is an unabashed predator. Countries that were treated by Washington as adversaries, notably Vladimir Putin's Russia, are suddenly America's friend. There were hinge moments in history when the US displayed its character as global leader, such as Dwight Eisen-hower's repudiation of Anglo-French imperialism in the 1956 Suez crisis, or Ronald Reagan's 1987 exhortation to the Soviet Union to tear down the Berlin Wall. They defined the world's idea of America. Trump's assertion this week that Ukraine "should have never started" the war is the dark version of those. His account of Russia being provoked to invade Ukraine came straight from Putin's talking points. So too was JD Vance's Valentine's Day speech in Munich in which the US vice-president identified liberal democracy as Europe's real threat from within. These moments will live in infamy. What do they tell us about what is com-ing? First, there should be no doubt that Trump's contempt for allies and admiration for strongmen is real and will endure. During his first term, Trump's instincts were curbed by the more traditional Republicans around him. Trump 2.0 is the real article. It is entirely possible that figures like Marco Rubio, his secretary of state, or Mike Waltz, his national security adviser, still believe in the US-led alliance that each once championed. Their private thoughts are irrelevant. Each displayed fealty to Trump's predatory vision of America at talks with Russian counterparts in Saudi Arabia this week. Uk…

Brilliant but devastating editorial in the Financial Times.

“In the past 10 days, he [Trump] has all but incinerated 80 years of postwar American leadership. If you are not at the table, you are on the menu. America has turned.”

23.02.2025 13:48 — 👍 4925    🔁 2038    💬 82    📌 136
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Benoit Marcoux on LinkedIn: Integrated Energy System Planning (IESP): A Framework for Québec’s Energy… Integrated Energy System Planning (IESP): The Future of Québec’s Energy Transition Québec stands at a pivotal moment in its energy evolution. With…

Integrated Energy System Planning (IESP): The Future of Québec’s Energy Transition

09.02.2025 21:35 — 👍 0    🔁 0    💬 0    📌 0
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Benoit Marcoux on LinkedIn: Plan de gestion intégrée des ressources énergétiques (PGIRE) : un cadre… Planification de la gestion intégrée des ressources énergétiques (PGIRE) : L’avenir de la transition énergétique du Québec Le Québec est à un tournant décisif…

Planification de la gestion intégrée des ressources énergétiques (PGIRE) : L’avenir de la transition énergétique du Québec

09.02.2025 21:35 — 👍 0    🔁 0    💬 0    📌 0

You can’t add megawatts from different time periods… MW are an instantaneous power value. You could add megawatt-hours (MWh), which are energy values.

08.02.2025 20:27 — 👍 1    🔁 0    💬 1    📌 0
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Benoit Marcoux on LinkedIn: Baltic countries sever final power ties with Russia The Baltic States Are Ditching Russia’s Power Grid—Should Canada Rethink Its Energy Ties? (French Version: https://lnkd.in/ewSc8j-4) This weekend, the…

The Baltic States Are Ditching Russia’s Power Grid—Should Canada Rethink Its Energy Ties?

08.02.2025 20:13 — 👍 0    🔁 0    💬 0    📌 0
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Benoit Marcoux on LinkedIn: Baltic countries sever final power ties with Russia Les États baltes ont quitté le réseau électrique russe. Le Canada devrait-il revoir ses liens énergétiques ? (English Version: https://lnkd.in/efdRZESA) Ce…

Les États baltes ont quitté le réseau électrique russe. Le Canada devrait-il revoir ses liens énergétiques ?

08.02.2025 20:12 — 👍 0    🔁 0    💬 0    📌 0
Trump’s Energy Gamble: Canada, Tariffs, and the Battle for Arctic Dominance Quick Summary President Trump’s energy strategy is reshaping North America’s economic and geopolitical landscape. Through tariffs, trade reviews, and Arctic ambitions, his administration seeks to secu...

Through tariffs, trade reviews, and Arctic ambitions, his administration seeks to secure U.S. energy dominance while pressuring Canada.

www.linkedin.com/pulse/trumps...

04.02.2025 19:56 — 👍 1    🔁 0    💬 0    📌 0
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Benoit Marcoux on LinkedIn: Home The U.S. economy is doing pretty well compared to other countries, but it’s not all sunshine and rainbows. Here are some not-so-great things about the U.S.: -…

www.linkedin.com/posts/bmarco...

04.02.2025 19:50 — 👍 0    🔁 0    💬 0    📌 0
Trump’s Energy Gamble: Canada, Tariffs, and the Battle for Arctic Dominance Quick Summary President Trump’s energy strategy is reshaping North America’s economic and geopolitical landscape. Through tariffs, trade reviews, and Arctic ambitions, his administration seeks to secu...

www.linkedin.com/pulse/trumps...

04.02.2025 00:56 — 👍 0    🔁 0    💬 0    📌 0
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From Counter-Reformation to America First: How Isolationism Threatens Innovation and Progress Summary: History shows that isolation leads to stagnation, while openness fosters innovation. The Counter-Reformation of the 16th and 17th centuries stifled Catholic Europe’s progress, just as Trump’s...

www.linkedin.com/pulse/from-c...

04.02.2025 00:56 — 👍 0    🔁 0    💬 0    📌 0
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De la Contre-Réforme à l’Amérique d’abord : comment l’isolationnisme menace l’innovation et le progrès Résumé : L’histoire montre que l’isolement mène à la stagnation tandis que l’ouverture favorise l’innovation. La Contre-Réforme des XVIe et XVIIe siècles a étouffé les progrès de l’Europe catholique, ...

www.linkedin.com/pulse/de-la-...

04.02.2025 00:55 — 👍 0    🔁 0    💬 0    📌 0
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Unlocking the Power of Green Behaviour: Lessons for Québec and Beyond (French Version: https://www.linkedin.

www.linkedin.com/pulse/unlock...

04.02.2025 00:55 — 👍 0    🔁 0    💬 0    📌 0
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Débloquer le potentiel des comportements verts : leçons pour le Québec et au-delà (English version: https://www.linkedin.

www.linkedin.com/pulse/d%C3%A...

04.02.2025 00:55 — 👍 0    🔁 0    💬 0    📌 0
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Naviguer dans « America First » : un axe stratégique pour la transition énergétique du Canada La politique « America First » et les décrets signés récemment par le président Trump posent des défis importants au secteur énergétique du Canada, particulièrement au Québec. Ces mesures incluent des...

www.linkedin.com/pulse/navigu...

04.02.2025 00:54 — 👍 0    🔁 0    💬 0    📌 0
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Navigating “America First”: Strategic Focus for Canada’s Energy Transition The “America First” trade policy and executive orders recently signed by President Trump present significant challenges for Canada’s energy sector, particularly for Québec. These measures include prop...

www.linkedin.com/pulse/naviga...

04.02.2025 00:54 — 👍 0    🔁 0    💬 0    📌 0

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