Joost de Valk's Avatar

Joost de Valk

@joost.blog.bsky.social

Internet entrepreneur • Investor at Emilia Capital • Founder of Yoast • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺🇳🇱️ • he/him

2,029 Followers  |  441 Following  |  123 Posts  |  Joined: 14.07.2023  |  1.6463

Latest posts by joost.blog on Bluesky

Might be time to find the best open source alternative for SubStack and *own your own subscribers and content*.

This will inevitably lead to higher prices, and probably to more barriers to getting your data out too…

17.07.2025 18:06 — 👍 4    🔁 0    💬 0    📌 0
Backstage at #OSSummit with Joost and Jim Zemlin

Backstage at #OSSummit with Joost and Jim Zemlin

Today at #OSSummit @joost.blog and I with @fair.pm announced our open call to @linuxfoundation.org members to join a new directed fund to ensure a true #OpenSource #CMS ecosystem for generations to come! Get in touch to Join!

23.06.2025 16:50 — 👍 13    🔁 6    💬 1    📌 0
Post image

Just gotten off stage presenting about @fair.pm at the Linux Foundation’s #OSSummit together with @marucchi.com - we’re starting the conversations with funders of our project today.

23.06.2025 16:15 — 👍 14    🔁 4    💬 1    📌 0

Good questions, I love it! I think Ryan (of the McCue kind) has left a long answer already, but I want to thank you for those questions. The whole point is that this is a community effort :)

09.06.2025 17:52 — 👍 2    🔁 1    💬 0    📌 0
Preview
Linux Foundation Announces the FAIR Package Manager Project for Open Source Content Management System Stability Linux Foundation announces FAIR Package Manager project, creating simplicity, security and consistency for the WordPress ecosystem

We're delighted to launch the FAIR Package Manager with the Linux Foundation - read our announcement and come collaborate with us! #FAIRPM

www.linuxfoundation.org/press/linux-...

06.06.2025 18:42 — 👍 79    🔁 41    💬 1    📌 15
Innovation in WordPress: a look at plugin development Introduction  Recent observations have highlighted a significant surge in new plugin submissions to the WordPress repository, as noted in this post. We also know that Automattic recently “unpaused” th...

Is WordPress innovation in plugins slowing down? In this post Marieke and I explore why new plugins struggle to gain traction and how established ones dominate and what that means for innovation.

Walking around #WCEU today, I realized that I *really* needed to publish:

joost.blog/innovation-i...

05.06.2025 16:44 — 👍 8    🔁 1    💬 0    📌 0

Haha thank you but… no 🤣

03.06.2025 05:12 — 👍 2    🔁 0    💬 0    📌 0

🤣🤣🤣

03.06.2025 05:12 — 👍 2    🔁 0    💬 0    📌 0
Preview
Security and WordPress: It’s time to fix the image People perceive WordPress as insecure. Joost explains why that view persists and what we can do to start changing it.

It's time to fix the image of WordPress and its security:

progressplanner.com/time-to-fix-...

13.05.2025 10:30 — 👍 9    🔁 2    💬 1    📌 0

I think it’s a helpful tool and can help create great content. But it’s a tool, that shouldn’t be mistaken for a solution. It’s only as good as the artisan using it…

22.04.2025 13:05 — 👍 4    🔁 0    💬 0    📌 0
Preview
The unintended consequences of making SEO “for everyone” At Yoast, we had one mission: make SEO easier. For a long time, SEO for everyone was Yoast’s tagline, and we meant it. We helped millions of people optimize their content. We made technical SEO more a...

We made SEO easier for everyone. That was the goal. But in the process, we helped flood the web with content.

This is a reflection on what worked, what didn’t, and what we can learn from it.

joost.blog/unintended-c...

22.04.2025 11:17 — 👍 31    🔁 10    💬 1    📌 1
Preview
Not everything needs AI. But WordPress needs AI-ready infrastructure Joost de Valk shares why WordPress needs AI-ready infrastructure, not just flashy features, to support real, scalable innovation.

Not everything needs AI. But WordPress needs AI-ready infrastructure. Read my thoughts:

progressplanner.com/wordpress-ne...

15.04.2025 09:16 — 👍 4    🔁 1    💬 0    📌 0
Preview
Level up your SEO-game: Progress Planner’s new integration with Yoast Progress Planner 1.2 guides you through key Yoast SEO settings to help you boost your site’s visibility with ease.

We've built something cool at @progressplanner.com over the last few weeks: an integration with Yoast SEO, to give you lots of recommendations to improve your Yoast SEO setup:

progressplanner.com/progress-pla...

08.04.2025 10:04 — 👍 5    🔁 0    💬 1    📌 0
Preview
Google now wants your marketing emails. Literally. Google has introduced what it calls “Marketing content usage”, in a subtle but significant update to its Merchant Center documentation (and yes, they sent out an email about it too). If you sell physi...

Google now wants your marketing emails. Literally.

progressplanner.com/google-now-w...

04.04.2025 12:45 — 👍 3    🔁 0    💬 0    📌 0

I knew the risks of speaking up to Matt were there, and I’ve stayed silent on account of not wanting to get Taco in trouble before WordCamp Asia. But honestly, it sucks and it does have a real impact.

03.04.2025 12:30 — 👍 10    🔁 0    💬 2    📌 0
Women in WordPress: Rae Morey
YouTube video by Post Status Women in WordPress: Rae Morey

Post Status is celebrating Women in WordPress through brief interviews with @michellefrechette.bsky.social.

In this interview, meet @raemorey.bsky.social!

youtu.be/bUiSXkTxPA4

02.04.2025 14:31 — 👍 4    🔁 2    💬 0    📌 0

We should add one to our footer too though. @tacoverdo.com

01.04.2025 06:38 — 👍 2    🔁 0    💬 1    📌 0

You mean @progressplanner.com ;)

27.03.2025 14:50 — 👍 1    🔁 0    💬 1    📌 0
Preview
Build websites like it’s 2005 (and win in 2025) Last week was a whirlwind, first diving deep into AI and WordPress while working with the WP CLI as MCP host team at Cloudfest, then heading off to SMX Munich for non-stop conversations about SEO, AI,...

So, as I explain in this new post, you have to build websites like it's 2005, to win in 2025. But please, do read and I'd love to hear your opinions:

joost.blog/build-websit...

26.03.2025 09:29 — 👍 9    🔁 1    💬 0    📌 1

I've been having lots of different fun discussions around AI the last few weeks, but there's one that we simply have to shed more light on. In order to appear in AI, you can't build fancy headless websites. AI simply does not execute JavaScript when crawling your site. 1/2

26.03.2025 09:29 — 👍 18    🔁 6    💬 4    📌 1
Preview
CloudFest Hackathon: Old-school WordPress contributing vibes The CloudFest Hackathon reignited the old WordPress contributor spirit—innovation, teamwork and real progress in action!

I wrote about my experience at the #cloudfest Hackathon #cfhack and what I think the #WordPress world could learn from that:

progressplanner.com/cloudfest-ha...

25.03.2025 11:53 — 👍 8    🔁 2    💬 0    📌 0

WP-CLI + MCP combines visionary technology and I‘m assembling an overall winning dream team to break any barriers. This is going to be a *pitch perfect* Hackathon project that allows you to master social media—I mean, WordPress—using AI. #CFHACK25 #CloudFest

15.03.2025 10:27 — 👍 17    🔁 3    💬 1    📌 0
Preview
GitHub - swissspidy/ai-command: Experimental repository for the CloudFest Hackathon 2025 Experimental repository for the CloudFest Hackathon 2025 - swissspidy/ai-command

I've been *super* excited by @felixarntz's work on the AI services plugin, and now I get to play with it and build stuff for it in this hackathon 😄️

Follow along on GitHub if you want: github.com/swissspidy/a...

15.03.2025 11:36 — 👍 6    🔁 2    💬 0    📌 0

The goal of this project is to allow AI to interact with WordPress features, using WP CLI as an "interaction tool" but the Server part of this could be used in many different ways in the future.

15.03.2025 11:36 — 👍 5    🔁 0    💬 1    📌 0

I'm at the #Cloudfest #CFHack Hackathon!

I've joined the WP CLI as an MCP host team (and yes that is a LOT of abbreviations in one sentence, we'll be using the #CLI-MCP hashtag).

15.03.2025 11:36 — 👍 16    🔁 1    💬 1    📌 0
Preview
Redirect-By HTTP headers Should we standardize Redirect-By HTTP headers?

I wrote a thing, mostly fun for search geeks: should we standardize redirect-by?

13.03.2025 12:28 — 👍 0    🔁 0    💬 0    📌 0

It’s anything but heavy 😅

But yeah we have this to some degree, and plan to improve on it.

13.03.2025 11:15 — 👍 0    🔁 0    💬 1    📌 0
Preview
Why WordPress is a tough sell for marketing students We’re launching Progress for WordPress, a new blog series on WordPress trends. First up: why marketing students struggle with WordPress.

We (Marieke, @joost.blog, and me) have just started a new blog series "Progress for WordPress" on the @progressplanner.com website.

Marieke wrote the first article "Why WordPress is a tough sell for marketing students".

Go check it out at progressplanner.com/why-wordpres...

#Progress #WordPress

11.03.2025 14:23 — 👍 9    🔁 1    💬 0    📌 0
Preview
Announcing Major SEO Improvements to The Events Calendar A good community has your back. They want you to succeed and will help make your success a reality. Being part of a good community is a wonderful thing–it’s empowering, rewarding, and humbling all at…

I love it when I can send bug reports to a team, and they tackle them as pro’s, like The Events Calendar team did here:

04.03.2025 14:52 — 👍 5    🔁 0    💬 0    📌 0
Preview
2025 - A Year of Refinement and Improvements | PersonalizeWP Curious about what’s in store for PersonalizeWP in 2025? Dive into our latest article to discover our exciting plans for the year ahead!

Very thankful for our experience with PersonalizeWP and the team at Filter. While this was not our aspired outcome, I’m grateful for having the honest conversations and making the right choices when needed. I wish the team all the best!!

personalizewp.com/blog/announc...

19.02.2025 09:06 — 👍 8    🔁 2    💬 0    📌 0

@joost.blog is following 20 prominent accounts