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Shayoni Lynn

@shayonislynn.bsky.social

CEO @ lynn.global #BehaviouralScience & fighting #Misinformation. Chair, Co-founder Asian Communications Network. PowerBook; Most Influential Women in UK PR; Top 10 Agency Leaders outside London; Mark Mellor; #innovator25 EMEA; Global 15; IoD #DOTYA

3,888 Followers  |  274 Following  |  825 Posts  |  Joined: 12.11.2024
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Posts by Shayoni Lynn (@shayonislynn.bsky.social)

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Tech firms must remove β€˜revenge porn’ in 48 hours or risk being blocked, says Starmer PM says measure, also applied to deepfake nudes, is needed owing to a β€˜national emergency’ of online misogyny

A much needed step forward πŸ‘ #AI

18.02.2026 23:34 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Just Published: America Once Sold β€˜Democracy’ to the Worldβ€”Now It’s Undermining Its Own Message Read my latest for USC Center on Public Diplomacy blog

Timely reflections from @emma-briant.co.uk on #democracy and what it stands for.

28.01.2026 21:47 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Anthropic Is at War With Itself The AI company shouting about AI’s dangers can’t quite bring itself to slow down.

NEW: @matteowong.bsky.social profiles Anthropic, the AI company of the moment, the one that seems especially preoccupied with the possibility that its technology mightβ€”for exampleβ€”aid in the creation of bioweapons, the one with the CEO who actually made a public statement against the administration.

28.01.2026 20:26 β€” πŸ‘ 13    πŸ” 6    πŸ’¬ 1    πŸ“Œ 1
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Experts warn of threat to democracy from β€˜AI bot swarms’ infesting social media Misinformation technology could be deployed at scale to disrupt 2028 US presidential election, AI researchers say

Not only is our information environment increasingly polluted, volatile, and artificial, we are now tackling mainstream influence campaigns that are directly aimed towards disrupting our democratic processes at scale and pace. Expect this disruptive threat. #Misinformation

22.01.2026 20:20 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 0    πŸ“Œ 1
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Russian Fakes Make the Most of Europe’s Greenland Anxieties Sources aligned with the Kremlin are impersonating Western media outlets to suggest that European aid to Ukraine weakens Greenland’s protections against Trump’s threats.

Impersonating Western media outlets, pro-Kremlin sources are suggesting that European aid to Ukraine weakens Europe’s ability to protect Greenland from annexation threats by President Trump.

Read the details in Reality Check: www.newsguardrealitycheck.com/p/russian-fa...

21.01.2026 22:15 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Here we go, thanks to @eliothiggins.bsky.social for sharing πŸ‘‡

21.01.2026 21:48 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Back on @bsky.app and what a time to be alive, eh

21.01.2026 21:17 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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AI deepfakes of real doctors spreading health misinformation on social media Hundreds of videos on TikTok and elsewhere impersonate experts to sell supplements with unproven effects

Health #Misinformation has real-world consequences

05.12.2025 21:45 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Hundreds of English-language websites link to pro-Kremlin propaganda Thinktank says internet flooded with disinformation by Russia-aligned Pravda network, which many websites treat as credible

The Pravda network is everywhere #Misinformation

22.11.2025 05:29 β€” πŸ‘ 4    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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More details of UK crime suspects may be released to stop misinformation Information such as age and nationality will generally not constitute contempt of court under proposed laws

More details of UK crime suspects may be released to stop #Misinformation

18.11.2025 01:39 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Social media misinformation driving men to seek unneeded NHS testosterone therapy, doctors say Endocrinologists warn taking testosterone unnecessarily can suppress natural hormone production

The real harms of health #Misinformation

08.11.2025 16:59 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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Why This Misinformation Researcher Doesn't Use the Word β€œMisinformation” in Everyday Conversations The word we often use to fight falsehoods might be the very thing keeping us from connecting.

Is #Misinformation as a term becoming tainted? Good reflections from @matthewfacciani.bsky.social πŸ‘‡

06.11.2025 21:08 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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META BI: A Comprehensive Framework for Behavioral Interventions Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.

"When we talk about #BehaviouralScience interventions, we often need to simplify complex concepts such as β€˜context’. We might reference nudges w/o fully explaining what they entail in practice. But such simplification can hinder understanding & limit the ability to learn from tested interventions."

28.10.2025 19:04 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Charles Schwab

How is self-control defined? Does self-control early in life predict later success? If you show high self-control at work, will you exhibit high self-control everywhere? Learn the answers from @angeladuckworth.bsky.social on a new episode of the #Choiceology podcast 🦻
www.schwab.com/learn/story/...

22.10.2025 20:18 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
Validate User

How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation

22.10.2025 20:21 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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The spread of pro- and anti-vaccine views by coordinated communities on facebook during COVID-19 pandemic - Journal of Computational Social Science The widespread dissemination of problematic vaccine-related content during the COVID-19 pandemic has posed serious challenges to public health and eroded institutional trust. This study investigates t...

New research finds that anti-vaccine networks on Facebook were smaller but more tightly coordinated, spreading emotionally charged misinformation faster, while pro-vaccine networks were larger and more institutional, sharing accurate info but with less engagement.
link.springer.com/article/10.1...

21.10.2025 20:32 β€” πŸ‘ 97    πŸ” 35    πŸ’¬ 5    πŸ“Œ 3
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Good Conversations Don’t Require Everybody to Agree, Neuroscience Shows Brain imaging is illuminating the patterns linked to productive, positive dialogue, and those insights could help people connect with others

New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions.
www.scientificamerican.com/article/good...

20.10.2025 15:53 β€” πŸ‘ 39    πŸ” 11    πŸ’¬ 3    πŸ“Œ 2
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UK MPs warn of repeat of 2024 riots unless online misinformation is tackled Science and technology select committee says complacency over social media content puts public at risk

A good overview on the Science and Technology Select Committee on concerns around social media regulatory complacency #Misinformation

19.10.2025 16:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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4Chan fined by Ofcom for ignoring requests for online safety information The online forum has been fined Β£20,000 by the watchdog for breaching its information requests.

Ofcom has fined 4Chan Β£20k for ignoring information requests, specifically around the risks of illegal content.

14.10.2025 15:16 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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META BI: A Comprehensive Framework for Behavioral Interventions Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.

"When we talk about behavioural interventions, we often need to simplify complex concepts such as β€˜context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience

13.10.2025 20:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Meta AI adviser spreads disinformation about shootings, vaccines and trans people Critics condemn Robby Starbuck, appointed in lawsuit settlement, for β€˜peddling lies and pushing extremism’

A good overview of how Starbuck got the role in the first place
#AI #Misinformation

12.10.2025 13:53 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Venezuelan politician MarΓ­a Corina Machado wins Nobel peace prize Leader of country’s opposition receives award after scrutiny surrounding committee and comments by Donald Trump

Venezuelan politician MarΓ­a Corina Machado wins Nobel peace prize www.theguardian.com/world/2025/o...

10.10.2025 09:52 β€” πŸ‘ 294    πŸ” 53    πŸ’¬ 19    πŸ“Œ 6
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Trust in Media at New Low of 28% in U.S. Americans' trust in newspapers, television and radio to report the news fully, accurately and fairly is at a new low of 28%.

Maybe we should ask: how do we rebuild trust when our audiences no longer believe the idea of truth itself?

#Misinformation #BehaviouralScience

08.10.2025 19:53 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The struggle to protect children from conspiracy theorist parents The inquest following the death of Paloma Shemirani raises the question of how to prevent young people from health misinformation

"Why we struggle to protect the young from conspiracy theorist parents" - great and timely work from @mariannaspringbbc.bsky.social
#Misinformation

06.10.2025 17:46 β€” πŸ‘ 7    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Bot Networks Are Helping Drag Consumer Brands Into the Culture Wars AI tools have made coordinated attacks targeting corporations much more common, researchers say.

How are bot networks dragging brands into culture wars? #Misinformation #PR #Comms

04.10.2025 19:00 β€” πŸ‘ 5    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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AI Propaganda factories with language models AI-powered influence operations can now be executed end-to-end on commodity hardware. We show that small language models produce coherent, persona-driven political messaging and can be evaluated autom...

#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.

29.09.2025 19:59 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Inside the everyday Facebook networks where far-right ideas grow The Guardian spent a year studying an online community trading in anti-immigration sentiment and misinformation. Experts say such spaces can play a role in radicalisation

Very timely and important investigation from @theguardian.com covering everything from distrust to global conspiracy theories and how these proliferate on mainstream social media. Featuring excellent insights from @profsanderlinden.bsky.social

#Misinformation #BehaviouralScience

28.09.2025 09:31 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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<em>British Journal of Psychology</em> | Wiley Online Library Climate change is one of the greatest threats to humanity, necessitating immediate action to combat its consequences. Although there is a nearly unanimous scientific consensus that climate change is ....

How does #Misinformation impact perceptions and attitudes towards climate change? Logemann, H.T., @profsanderlinden.bsky.social et al. explore the Gateway (mis)Belief Model "which assumes that misinformation affects perceived scientific consensus negatively", impacting public support and action.

24.09.2025 21:37 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Do language models favor their home countries? Asymmetric propagation of positive misinformation and foreign influence audits | HKS Misinformation Review As language models (LMs) continue to develop, concerns over foreign misinformation through models developed in authoritarian countries have emerged. Do LMs favor their home countries? This study audit...

New study finds that AI chatbot "DeepSeek favors Western leaders but rates Xi Jinping of China higher relative to other models, especially in simplified Chinese."
misinforeview.hks.harvard.edu/article/do-l...

23.09.2025 16:08 β€” πŸ‘ 13    πŸ” 6    πŸ’¬ 2    πŸ“Œ 1
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My X feed tells me I’m a Tommy Robinson fan – what’s going on? As data reveals anti-migrant hate on X is spiking, an investigation by The i Paper shows how a new account on the platform is pushed far-right content from the start

How does the data on anti-migrant hate on X stack up?
#Misinformation

21.09.2025 14:01 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0