Shayoni Lynn's Avatar

Shayoni Lynn

@shayonislynn.bsky.social

CEO @ lynn.global #BehaviouralScience & fighting #Misinformation. Chair, Co-founder Asian Communications Network. PowerBook; Most Influential Women in UK PR; Top 10 Agency Leaders outside London; Mark Mellor; #innovator25 EMEA; Global 15; IoD #DOTYA

3,853 Followers  |  273 Following  |  814 Posts  |  Joined: 12.11.2024  |  1.9989

Latest posts by shayonislynn.bsky.social on Bluesky

Charles Schwab

How is self-control defined? Does self-control early in life predict later success? If you show high self-control at work, will you exhibit high self-control everywhere? Learn the answers from @angeladuckworth.bsky.social on a new episode of the #Choiceology podcast 🦻
www.schwab.com/learn/story/...

22.10.2025 20:18 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
Validate User

How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation

22.10.2025 20:21 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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The spread of pro- and anti-vaccine views by coordinated communities on facebook during COVID-19 pandemic - Journal of Computational Social Science The widespread dissemination of problematic vaccine-related content during the COVID-19 pandemic has posed serious challenges to public health and eroded institutional trust. This study investigates t...

New research finds that anti-vaccine networks on Facebook were smaller but more tightly coordinated, spreading emotionally charged misinformation faster, while pro-vaccine networks were larger and more institutional, sharing accurate info but with less engagement.
link.springer.com/article/10.1...

21.10.2025 20:32 β€” πŸ‘ 97    πŸ” 35    πŸ’¬ 6    πŸ“Œ 3
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Good Conversations Don’t Require Everybody to Agree, Neuroscience Shows Brain imaging is illuminating the patterns linked to productive, positive dialogue, and those insights could help people connect with others

New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions.
www.scientificamerican.com/article/good...

20.10.2025 15:53 β€” πŸ‘ 40    πŸ” 11    πŸ’¬ 3    πŸ“Œ 2
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UK MPs warn of repeat of 2024 riots unless online misinformation is tackled Science and technology select committee says complacency over social media content puts public at risk

A good overview on the Science and Technology Select Committee on concerns around social media regulatory complacency #Misinformation

19.10.2025 16:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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4Chan fined by Ofcom for ignoring requests for online safety information The online forum has been fined Β£20,000 by the watchdog for breaching its information requests.

Ofcom has fined 4Chan Β£20k for ignoring information requests, specifically around the risks of illegal content.

14.10.2025 15:16 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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META BI: A Comprehensive Framework for Behavioral Interventions Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.

"When we talk about behavioural interventions, we often need to simplify complex concepts such as β€˜context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience

13.10.2025 20:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Meta AI adviser spreads disinformation about shootings, vaccines and trans people Critics condemn Robby Starbuck, appointed in lawsuit settlement, for β€˜peddling lies and pushing extremism’

A good overview of how Starbuck got the role in the first place
#AI #Misinformation

12.10.2025 13:53 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Venezuelan politician MarΓ­a Corina Machado wins Nobel peace prize Leader of country’s opposition receives award after scrutiny surrounding committee and comments by Donald Trump

Venezuelan politician MarΓ­a Corina Machado wins Nobel peace prize www.theguardian.com/world/2025/o...

10.10.2025 09:52 β€” πŸ‘ 297    πŸ” 53    πŸ’¬ 19    πŸ“Œ 6
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Trust in Media at New Low of 28% in U.S. Americans' trust in newspapers, television and radio to report the news fully, accurately and fairly is at a new low of 28%.

Maybe we should ask: how do we rebuild trust when our audiences no longer believe the idea of truth itself?

#Misinformation #BehaviouralScience

08.10.2025 19:53 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The struggle to protect children from conspiracy theorist parents The inquest following the death of Paloma Shemirani raises the question of how to prevent young people from health misinformation

"Why we struggle to protect the young from conspiracy theorist parents" - great and timely work from @mariannaspringbbc.bsky.social
#Misinformation

06.10.2025 17:46 β€” πŸ‘ 6    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Bot Networks Are Helping Drag Consumer Brands Into the Culture Wars AI tools have made coordinated attacks targeting corporations much more common, researchers say.

How are bot networks dragging brands into culture wars? #Misinformation #PR #Comms

04.10.2025 19:00 β€” πŸ‘ 5    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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AI Propaganda factories with language models AI-powered influence operations can now be executed end-to-end on commodity hardware. We show that small language models produce coherent, persona-driven political messaging and can be evaluated autom...

#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.

29.09.2025 19:59 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Inside the everyday Facebook networks where far-right ideas grow The Guardian spent a year studying an online community trading in anti-immigration sentiment and misinformation. Experts say such spaces can play a role in radicalisation

Very timely and important investigation from @theguardian.com covering everything from distrust to global conspiracy theories and how these proliferate on mainstream social media. Featuring excellent insights from @profsanderlinden.bsky.social

#Misinformation #BehaviouralScience

28.09.2025 09:31 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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<em>British Journal of Psychology</em> | Wiley Online Library Climate change is one of the greatest threats to humanity, necessitating immediate action to combat its consequences. Although there is a nearly unanimous scientific consensus that climate change is ....

How does #Misinformation impact perceptions and attitudes towards climate change? Logemann, H.T., @profsanderlinden.bsky.social et al. explore the Gateway (mis)Belief Model "which assumes that misinformation affects perceived scientific consensus negatively", impacting public support and action.

24.09.2025 21:37 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Do language models favor their home countries? Asymmetric propagation of positive misinformation and foreign influence audits | HKS Misinformation Review As language models (LMs) continue to develop, concerns over foreign misinformation through models developed in authoritarian countries have emerged. Do LMs favor their home countries? This study audit...

New study finds that AI chatbot "DeepSeek favors Western leaders but rates Xi Jinping of China higher relative to other models, especially in simplified Chinese."
misinforeview.hks.harvard.edu/article/do-l...

23.09.2025 16:08 β€” πŸ‘ 13    πŸ” 6    πŸ’¬ 2    πŸ“Œ 1
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My X feed tells me I’m a Tommy Robinson fan – what’s going on? As data reveals anti-migrant hate on X is spiking, an investigation by The i Paper shows how a new account on the platform is pushed far-right content from the start

How does the data on anti-migrant hate on X stack up?
#Misinformation

21.09.2025 14:01 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Can reading a book make you a better person? Issue 178: Research from our lab investigates if reading non-fiction books can make us more prosocial and less polarized.

Can reading non-fiction books make us more prosocial and less polarised? #BehaviouralScience #Misinformation

19.09.2025 14:35 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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The wilful rejection of psychological and behavioural interventions Psychology and behavioural science play a key role in the development, testing, and implementation of interventions aimed at addressing societal chall…

Why do people wilfully reject participating in interventions that can improve or save their lives despite noticing it, considering participation, & then deciding against it? The authors address this critical knowledge gap to provide insights on how to improve intervention uptake #BehaviouralScience

17.09.2025 19:42 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Russian disinformation trying extra hard this week, they've unusually deepfaked the audio and video of various European leaders as part of a disinformation campaign targeting Moldovan President Maia Sandu, who has been a regular target of their past activity.

17.09.2025 17:16 β€” πŸ‘ 291    πŸ” 124    πŸ’¬ 11    πŸ“Œ 7

This is not the first time that supposed β€œmassive uk protest image” with the Arc de Triomphe has gone viral! Right wing influencers shared it earlier in September β€” Grok misidentified the photo as real in that case IIRC.

A factcheck from last time around: leadstories.com/hoax-alert/2...

14.09.2025 22:52 β€” πŸ‘ 132    πŸ” 36    πŸ’¬ 1    πŸ“Œ 0
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Using Journey Mapping and Service Blueprinting to Design Digital Health Behavior Change Innovations: A Scoping Review Solutions to support disease self-management and health-related behavior changes require a deep understanding of patient experiences, needs, and challenges across the care journey. Journey mapping (JM...

In this scoping review (28 studies), the authors explore how JM/SBs have been applied to design digitally enabled health-related interventions targeting patients and public. They found that JM/SBs rarely used #BehaviouralScience theory and were structured, organised, and presented in diverse ways.

13.09.2025 18:49 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Epidemiology models explain rumour spreading during France’s Great Fear of 1789 - Nature Epidemiological methods are used to show that the Great Fear of 1789, a series of peasant insurrections in rural revolutionary France, was driven by deliberate political action rather than spontaneous...

Can epidemiology models explain how rumours spread? This analysis, using the Great Fear as a case study, provides a quantitative answer to "the unresolved debate between the role of emotions and rationality in explaining its diffusion." #BehaviouralScience

08.09.2025 20:48 β€” πŸ‘ 9    πŸ” 6    πŸ’¬ 0    πŸ“Œ 0
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A review of nudges: Definitions, justifications, effectiveness In 2008, the behavioral economist Richard Thaler and the legal scholar Cass Sunstein published a book in which they advocated a novel approach to public policy based on the notion of a β€œnudge.” Rough....

Want to know more about nudges? This is the paper for you πŸ‘‡ #BehaviouralScience

02.09.2025 17:39 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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The Influence of Minority Views on Majority Participation in Online Discourse | Journal of Media Psychology

We must understand how minority views influence majority participation in online discourse. The authors study Republican supporters of childhood vaccines (the majority) and how they react when exposed to an online environment dominated by anti-vax Republicans (the minority) #Misinformation

29.08.2025 21:16 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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The wilful rejection of psychological and behavioural interventions Psychology and behavioural science play a key role in the development, testing, and implementation of interventions aimed at addressing societal chall…

"Psychology and #BehaviouralScience play a key role in the development, testing, and implementation of interventions aimed at addressing societal challenges." Then why do
people willfully reject participating in impactful interventions? A good paper on this knowledge gap πŸ‘‡

27.08.2025 20:33 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Generalizability of choice architecture interventions - Nature Reviews Psychology Choice architecture interventions (or β€˜nudges’) aim to guide behaviour by changing the proximal physical, social or psychological environment. In this Review, Szaszi and colleagues show that the avera...

What is the average effectiveness of choice architecture ('nudge') interventions on behaviour? From Szaszi, B., Goldstein, D.G, @susanmichie.bsky.social & @dilipsoman.bsky.social #BehaviouralScience

23.08.2025 16:47 β€” πŸ‘ 12    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0
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<em>British Journal of Health Psychology</em> | Wiley Online Library Background Testing mechanisms of action (MoAs) hypothesized to drive behaviour change improves intervention efficacy and allows theoretical propositions to be evaluated, enabling evidence accumulati...

How do we measure processes of change in behavioural interventions? Schenk, P.M., @susanmichie.bsky.social et. al. interrogate, and their results highlight the critical importance of operationalising behavioural MoAs to ensure rigorous & valid hypothesis testing #BehaviouralScience

20.08.2025 21:07 β€” πŸ‘ 7    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

@profsanderlinden.bsky.social incredibly important and energising work as always πŸ™πŸ»

18.08.2025 20:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Psychological inoculation improves resilience to and reduces willingness to share vaccine misinformation - Scientific Reports Scientific Reports - Psychological inoculation improves resilience to and reduces willingness to share vaccine misinformation

How effective is psychological inoculation in improving resilience to vaccine #Misinformation? Introducing Bad Vaxx, a game that "exposes people to weakened doses of manipulation techniques commonly used in vaccine misinformation and to strategies to identify these techniques" - Appel, R.E. et al.

18.08.2025 20:28 β€” πŸ‘ 16    πŸ” 4    πŸ’¬ 1    πŸ“Œ 0

@shayonislynn is following 20 prominent accounts