Adriana Lacy Consulting

AI is radically transforming how users interact with digital products, introducing design paradigms that prioritize personalization and predictive responses. Our latest @adrianalacyconsulting.com white paper explores this:

🎁 With the holidays upon us, we want to say thank you to our incredible clients, exceptional team, and the amazing community of supporters who inspire us every day.

🥂 Here’s to closing the year with gratitude and stepping into 2024 with excitement and purpose. Happy Holidays!

🤎 Pantone has unveiled the 2025 Color of the Year: Mocha Mousse, a rich, warm brown inspired today’s focus on sustainability and connection.

➡️ Mocha Mousse offers a neutral shade for balanced palettes, interior design, and packaging.

What do you think about this shade?

The Strategic Relationship Between Gaming and Marketing in 2024 Without any doubt, gaming and marketing came together seamlessly by 2024, as their partnership focused оn the success оf gaming.

🎮 Corporations are increasingly leveraging the gaming industry tо connect with audiences and it's proved to be one of the most powerful ways in which brands reconnect with their consumers.

🔗 Read about how brands and games are coming together here:

Digital Minimalism: Reducing Distractions to Boost Focus Digital minimalism is not about leaving technology to one side, but about using it in a measured way.

🔗 In today's hyper-connected world, it's easy to get lost in endless scrolling, multitasking and digital distractions. Learn more about how to use technology mindfully here: https://buff.ly/3Pcy0Zf

4. Step away from screens and reconnect with the experiences of non-digital life, nature, a restaurant, an outing with friends, a walk, etc.

5. Create technology-free spaces. These can be physical spaces, or just taking time out in a comfortable place.

2. Go straight to your trusted online sources, those that reflect your values and interests.

3. Limit your time on social media platforms and be aware of who you follow.

1. Digital minimalism is not about leaving technology to one side, but about using it in a measured way. Ask yourself, ‘Does this app really do anything for me? If not, it's time to say goodbye.

📱 Consuming so much time on devices makes us susceptible to any kind of digital distraction, such as recreational apps, social networks, pages not related to our work, videos, and so on.

Digital minimalism may be able to help. Here are 5️⃣ ways to put it into practice:

🎙️ Starting next month, Spotify will pay podcast video creators based on engagement and remove ad breaks for Premium subscribers.

With video creators on Spotify doubling annually and video hours outpacing audio growth, video and podcasting are definitely areas to keep an eye on.

Is this the future of search? Join the conversation by letting us know in the replies below.

📉 Impact on Publishers: Concerns arise over AI-generated overviews reducing site traffic, though OpenAI promises ongoing improvements based on publisher feedback.

🌐 Enhanced User Experience: Users can toggle between manual and AI-triggered searches, now available for ChatGPT Plus and Teams, with broader access coming soon.

🔍 AI-Driven Insights: Powered by a fine-tuned GPT-4 model, ChatGPT Search pulls data on sports, stock quotes, news, and more, offering detailed summaries with sources like AP and Reuters.

OpenAI has launched ChatGPT Search, an advanced AI-powered search tool integrated into its ChatGPT platform, aiming to deliver real-time answers from the web.

⬇️ Here are the key highlights:

As the intersection of politics, media, and technology continues to evolve, marketers and media professionals must stay informed to adapt.

✅ Stay connected with us for more insights on navigating these shifts in the digital landscape.

▶️ For media: News outlets are likely to face more pressure, with Trump pushing for regulatory control over mergers and content. Shifting tech policies, such as deregulation, may impact advertising platforms, causing disruptions in media strategies.

▶️ For marketers: Trump’s anti-“woke” stance will make cultural topics more sensitive for brands. Campaigns tied to social values may still resonate, but make sure to evaluate risk. Meanwhile, relaxed AI regulations could spur innovation in targeting and personalization.

Donald Trump’s recent election win marks the start of a new chapter for politics, with potentially significant implications for marketing, media, and tech.

⬇️ From cultural debates to regulatory shifts, here’s what his 2nd term could bring:

Did Twitter Just Lose the News Industry to Bluesky? With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.

From today's @adrianalacyconsulting.com newsletter: With @bsky.app's recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.

Perplexity AI Emerges as Election Night's Dark Horse Winner While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.

🗳️ Perplexity AI just achieved something remarkable: successfully providing real-time election coverage without stumbling into the pitfalls that have plagued other AI platforms.

⬇️ Curious how? Read more:

✅ Stay connected with us for updates on the latest strategies to engage and shape impactful conversations online.

@pewresearch.org shares that overall, just over half of U.S. adults (54%) say they at least sometimes get news from social media, up slightly compared with the last few years.

X's new real-time trend search tool, Radar, allows Premium+ subscribers to track mentions, strategies, and audience engagement levels of other players in their industries.

Pinterest gives creators more creative options with new features to Remix and Share collages.

YouTube added a poll sticker for shorts that aims to drive engagement by letting audiences express their opinions.

Instagram is testing a new in-app feature that lets creators know why a certain reel is performing well. For example, providing feedback such as "Strong hook kept people watching. Most views were longer than 3 seconds."

📲 New features are rolling out across platforms to give creators better insights, interactivity, and creative tools.

Here are the latest ways to enhance content visibility and engagement.