Irina Popescu

Irina Popescu

@irinapopescu.bsky.social

Food Policy Officer @beuc.bsky.social 🌱 Own views.

624 Followers 268 Following 19 Posts Joined Dec 2023
2 months ago
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Influencer Marketing Unboxed: Exposing how the fast fashion and food sectors hook consumers Influencer marketing is everywhere and unavoidable for anyone on social media due to the high volume of content and boundless creativity of social media influencers. Between March and September 2025, ...

Read here why it is high time the EU adopts binding rules to restrict unhealthy food marketing and protect in particular children and teenagers from these practices.
👉 www.beuc.eu/reports/infl...

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2 months ago

While one in three children in Europe live with overweight or obesity, Europe has relied on weak self-regulation for years that fails to protect children from unhealthy food marketing. Our recent complaints submitted to the initiative confirm this.

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2 months ago

The examples are countless: gamified content, partnering with films and games popular with children, cartoons, songs and dance challenges with soft drinks and burgers, sweets handed out to children by mascots, and even a 14-year old kidfluencer DJ-ing in a fast food restaurant..

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2 months ago

Out today: @beuc.eu's report on influencer marketing in the food and fast fashion sectors.

Evidence in the food sector shows the massive exposure of children and teenagers to food and drinks high in fat, sugar and salt through influencer marketing 🍔🥤

👇

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5 months ago

As the veggie burger debate is back on the table 🍽️🥗:
Consumers are not confused about these terms as long as they are clearly labelled vegetarian or vegan. Read here @beuc.eu's current position 👇https://blog.beuc.eu/veggie-burgers-names-not-confusing/

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6 months ago

For more information, read BEUC's report on the issue 👉https://www.beuc.eu/sites/default/files/publications/beuc-x-2021-084_food_marketing_to_children_needs_rules_with_teeth.pdf

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6 months ago

📅 Tomorrow, our Director General @arcapde.bsky.social will be speaking at a conference on marketing of unhealthy foods to children organised by our 🇸🇮 member @zps.si. Stay tuned!

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6 months ago
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Feeding Profit How food environments are failing children

@unicef.org’s Child Nutrition report is out today 👇focusing on childhood overweight, obesity and unhealthy food environments.

www.unicef.org/reports/feed...

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6 months ago
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❗You can still sign up for online or in-person participation at the launch of our new report on Meat Alterantives:👉 easac-events.eu/event/meat-a...

Join @tillymetz.bsky.social, @irinapopescu.bsky.social and representatives from @gfi.org and @efsa.europa.eu in their discussions on #meatalternatives

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8 months ago

Our @beuc.eu survey showed that 80% of respondents are *not* concerned about the naming of plant-based alternatives as long as they are clearly labelled as vegetarian/vegan 👇 www.beuc.eu/sites/defaul...

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9 months ago

Don't miss this! Major event coming up next week in the @europarl.europa.eu on an EU Action Plan for Plant-based Foods with a video address from @christophehansen.bsky.social 🫘🥕🥦Register here 👉https://docs.google.com/forms/d/1GKkhBh65msdOfYR21UVhyeJ3AxBMrTcCW61rPs4mYrE/viewform?edit_requested=true

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9 months ago

Don't miss this cross-party event on an EU Action Plan for Plant-based Foods!🌱 Inspired by Denmark’s example and the Strategic Dialogue report, it will explore how an EU Action Plan can boost sustainability and resilience in the food system 👩‍🌾🫘🥗 Register here: docs.google.com/forms/d/1GKk...

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9 months ago

🏆Consumer WIN!🏆

🍟🤳Denmark announces that it will ban unhealthy food marketing to children under the age of 15.

This comes after tireless campaigning by @beuc.eu 🇩🇰member @forbrugerraadet.bsky.social to better protect children from persuasive unhealthy food marketing including by #influencers

👏👏👏

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10 months ago
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At #EUAgriVision today the majority of questions from the audience are: where is the food part?🕵🏻‍♀️ @eesc.bsky.social’s Peter Schmidt points out that we cannot think in silos but that agriculture *is* part of the #foodsystem 🌱🌍

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10 months ago
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EU agri-food Vision shortsighted on the consumer side The European Commission published its roadmap for the agriculture and food sector until 2040 today, laying the ground for future initiatives in the next five years. The Vision follows the Strategic Di...

The #EUAgriVision lacks food on its menu 🍴
Agriculture is a cornerstone of the EU market and should consider the whole supply chain to respond to consumer food needs and demands.

Here is a snippet of what BEUC think policymakers could achieve with a bolder vision 👇
www.beuc.eu/press-releas...

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10 months ago
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👨‍🌾🤝🍽️The demand and supply sides of the agri-food system are interdependent. Action is required on both sides to enable an agroecological transition in the EU.
It's time to do away with siloed policymaking leading to policy incoherence and instead to #ThinkFoodSystems!
#EUAgriVision

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10 months ago
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🌱 strengthen the development and market launch of sustainable alternative proteins
At 🇪🇺 level, 130+ organisations call for an EU Action Plan for Plant-based Foods to strengthen plant-based agri-food chains - from farmers to consumers 👩‍🌾🛒🥦
👉 www.beuc.eu/tools/eu-act...

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10 months ago

Good news for plant-based foods: In the new German coalition agreement, the government pledges to
🌱advocate for a comprehensive and ambitious EU protein strategy, incl. strengthening domestic protein production to reduce imports

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11 months ago
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At a European Parliament event on healthy diets @beuc.eu’s Romanian member APC highlights that consumer food choices are heavily influenced by pricing and marketing strategies and cites our report on this “illusion of choice” 👉🏼 www.beuc.eu/sites/defaul...

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11 months ago
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BEUC's @irinapopescu.bsky.social spoke today at #FoodDay2025. She highlighted 👇

Plant-based diets can

1️⃣ improve health
2️⃣ reduce emissions
3️⃣ protect animals

📣 “We need healthier, sustainable food choices to be the easy choice & an EU Action Plan to boost plant-based food’s availability”

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11 months ago
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It looks like yesterday's call by several EU FPC participants to have food on the agenda was successful!

While the title does not seem quite right, it seems like there will be a session on #FoodEnvironments, #PublicProcurement, #FoodAffordability and improving access to healthy food 👇
#EUAgriVision

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11 months ago
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‼️Only by taking a #FoodSystems approach to policymaking can the EU harness the power of food systems to benefit people and the planet.

#GoodFood4EU #EUAgriVision

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11 months ago

We look forward to joining this event on #EUAgriVision 👇

Food was a blind spot in the Vision… while the EU has a Commissioner for Agriculture *and Food*.

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11 months ago
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🌿 Ready for change? On Monday, the European Council's #AGRIFISH will discuss the EU Commission's Vision for Agriculture and Food.

@beuc.eu urges Ministers to ensure the EU strengthens the entire plant-based agri-food chain – from farmers to consumers.

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1 year ago
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The EU Vision for agriculture and food is out today🌱

Progress still needs to be made on healthier and more sustainable diets 🍽 and on sharing transition costs equitably💸. We also urge caution on ‘simplification’ of EU food laws.

Our position: www.beuc.eu/press-releas...

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1 year ago

Strategic Dialogue: 'Make the healthy and sustainable choice the easy one for consumers'

Vision for Agriculture and Food:

A missed opportunity for @ec.europa.eu to bring the EU closer to citizens by making healthy and sustainable diets more available, affordable and attractive 👇

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1 year ago

🐖Our 2024 @beuc.eu survey on consumer attitudes on animal welfare showed that a very strong majority (9 in 10 consumers) want new laws to improve #animalwelfare including a ban on such mutilations 👇

tinyurl.com/beucAW2024

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1 year ago
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Open letter on the Vision for Agriculture and Food

🚨 One week to go! The @ec.europa.eu is about to unveil its Vision for Food & Agriculture. This will shape the coming years—so it must deliver real solutions for farmers, nature & consumers. #GoodFood4EU
What should be in it? 👇

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1 year ago
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On #WorldPulsesDay, let's re-share the call by 130+ organisations, including @beuc.bsky.social, urging @ec.europa.eu to follow Denmark's lead and develop an EU Action Plan for #PlantBased Foods 👇
www.beuc.eu/sites/defaul...

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1 year ago
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''We need to make the healthier choice the easier one''

Great intervention from @emmacalvert.bsky.social (@beuc.bsky.social) who stressed the importance of addressing #animalwelfare labelling in legislation.

@ciwf.eu

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