Toni Schneider

Toni Schneider

@toni.bsky.team

Interim CEO of Bluesky, partner @trueventures.com, personal site: https://toni.org

6,979 Followers 328 Following 21 Posts Joined Nov 2023
22 hours ago

I’ll be there!

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1 day ago

Fixed - I think :)

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1 day ago

Week 1 observations: toni.org/2026/03/13/i...

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5 days ago

Me as well!

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5 days ago

Jay is the reason Bluesky exists and has gotten to where it is today - thank you!

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5 days ago

I'm thrilled to announce that I'll be joining Bluesky as interim CEO. I deeply believe in what this team has built and the open social web they're fighting for. More here: toni.org/2026/03/09/c...

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3 weeks ago
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Introducing Wireservice - Wireservice Today, an alpha WordPress plugin for standard.site. Tomorrow?

Introducing Wireservice. Today, it's a WordPress plugin in alpha for publishing to @standard.site. Tomorrow, it's... another longform content lexicon? A news aggregation app on atproto? We'll see. wordpress.wireservice.net/index.php/20...

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1 month ago
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Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For

Bluesky is the new science Twitter, new study by @whysharksmatter.bsky.social and Julia Wester concludes!

"Results show that for every reported professional benefit that scientists once gained from Twitter, scientists can now gain that benefit more effectively on Bluesky than on Twitter."

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3 months ago
1. In a large-scale study by the University of
Pennsylvania (Joumal of Social and
Personal Relationships, 2022), researchers
analyzed 5,600 families.

Parents who checked their phones more
than three times during interactions with
their child had twice the rate of conflicts and
aggressive reactions in their children.

This phenomenon is called
"technoference" - technological interference
with human connection. The child’s brain
perceives a parent's eyes fixed on a screen
as a signal of absence.

@mirimika_art 2. Neuropsychologists from the University
of Michigan (Developmental Psychology,
2017) showed that when parents
frequently checked their phones during
play, children’s oxytocin levels - the
bonding hormone - dropped, while
cortisol levels rose, mimicking brief
separation stress.

Even 30 seconds of distraction disrupted
the sense of shared presence. A child
doesn’t understand what a notification is;
they only see that the parent disappears.

@mirimika_art 3. A Chinese study (Computers in
Human Behavior, 2020) found that
parental phone dependence correlated
with higher rates of anxiety and
behavioral problems in children.

Kids began seeking attention through
crying, shouting, or aggression.
Researchers called this not misbehavior
but attachment regression - the brain’s
attempt to restore contact at any cost.

@mirimika_art 4. In Harvard's developmental psychology lab
(Psychological Science, 2021), parents were
asked to reply to messages during dinner.
After one week, their children were worse at
reading facial expressions and interrupted
others more often.

Researchers explained that the child copies
the communication pattem where attention is
fragmented and presence is partial. The way a
parent looks teaches a child either connection
or avoidance.

@mirimika_art

us older generations like to characterize gen z and younger as having attention span problems cause they're on phones/tablets all the time, but there's a pretty strong case to be made that us on our phones are the real problem

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3 months ago
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MacKenzie Scott: *donates $50M every 10 hours°

Joe Lonsdale, co-founder of Palantir: "I want to see people hang"

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4 months ago
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GitHub - lemony-ai/cascadeflow: Smart AI model cascading for cost optimization Smart AI model cascading for cost optimization. Contribute to lemony-ai/cascadeflow development by creating an account on GitHub.

Day 1 of our release sprint 🚀
CascadeFlow shipped, open source AI cascading that cuts costs 30-65% in 3 lines of code.
Small models handle 80% of workflows. Python + TypeScript. MIT licensed.
Try it & leave a ⭐
github.com/lemony-ai/ca...
#OpenSource #AI

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4 months ago
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Celebrating Sandbar’s Stream Launch Some physical products can feel like they become part of us, like a watch that you wear every day or a favorite pair of earrings. I believe that Sandbar’s Stream Ring has the potential to be one of th...

Celebrating Sandbar’s Stream Launch trueventures.com/blog/celebra...

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5 months ago
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Open Social — overreacted The protocol is the API.

i wrote about atproto and why it matters

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5 months ago
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Before Meta Ray-Ban Display glasses, we had NASA's Virtual Interface Environment Workstation (VIEW)

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6 months ago
YouTube
Rollercoaster With a Motor (Music Video) YouTube video by Coyote Road Studios

www.youtube.com/watch?v=24ux... Happy Friday!

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6 months ago
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The Tragedy of the Common: How AI Will Restore Value to Startup Equity We support and empower extraordinary founders from all walks of life.

"Venture is dead." I've heard this same prediction in every tech wave Web 1.0, crypto, and now AI. The argument is AI's capital efficiency makes VC obsolete.

I believe the opposite. AI won't just save venture; it will restore value to the entire startup economy.
trueventures.com/blog/the-tra...

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7 months ago
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The next decade of enterprise AI is being defined now. Meet the people building it.

Sept 10 in SF: Connected Stack. Hear from founders of 11x, Arcade, Baseten, Chronosphereio, Cresta, Decagon, Deeptrust, Exa, @joinhandshake.bsky.social, @letta.com, Nectar, Nooks @semgrep.com, Veza—and more to come.

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8 months ago

I don’t think anyone is prepared for what they just did w/ ICE.

This is not a simple budget increase. It is an explosion - making ICE bigger than the FBI, US Bureau of Prisons, DEA,& others combined.

It is setting up to make what’s happening now look like child’s play. And people are disappearing.

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9 months ago
he stats behind the story. Automattic / 20 WordPress powers 43% of all websites.

Automattic turns 20 this month! 🎂We’re celebrating with a look at some of the stats behind our story. First up: @wordpress.org powers 43% of all websites on the internet. Nearly half of the web!

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1 year ago
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Bluesky CEO: imagine a 'world without Caesars' Jay Graber dunks on Mark Zuckerberg without mentioning his name.

the feminine urge to

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1 year ago

It gives Automattic long term security and the ability to protect the license against competitors (like it did against WP Engine). As to your identity, I asked because I like to know who I am talking to and what your intentions are.

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1 year ago

I always thought of this TM transfer as unusual and generous on Automattic's part (since most other OS companies just keep TM rights for themselves), but apparently you don't. And yes, the license is perpetual, irrevocable, and exclusive. That's not unusual for a TM license.

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1 year ago

The company gets to run wordpress.com, the foundation can do whatever it wants with the TM (with the exception of giving the same license it gave to Automattic to someone else). That's the balance we chose.

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1 year ago

It went from the company owning everything, to the foundation owning the TM and controlling its usage, and the company getting a license to keep running WordPress.com. I reconcile the statement and the license by saying that both sides got what they needed.

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1 year ago

You also ask "How do you reconcile the public announcements surrounding the trademark donation with the reality of Automattic's "exclusive", "perpetual" and "irrevocable" license?" The TM transfer was about re-balancing things between the company and the open source project.

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1 year ago

You asked "However, you avoided the central question: What did the transfer accomplish? What was the benefit to the community?" which is what I responded to, i.e. I'm not avoiding your questions.

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1 year ago

The community and WP users and customers as a whole benefit when TM usage across the ecosystem can't be directed by one commercial entity towards their own goals. BTW, you make it sound like you speak for the WP community - who are you?

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1 year ago

What did the transfer accomplish? It moved TM control (for anything other than wordpress.com) outside of Automattic, so no company, Automattic or a successor company, controls how the TM is used as part of the open source project, WordCamps, plugins, themes, freelancers, agencies, etc.

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1 year ago

Hard to get nuanced in short comments, but I stand behind the TM decisions we made 14+ years ago. Not easy to thread the commercial/non-commercial needle. I think WP's enduring success across open source and thousands of businesses shows that we got some things right.

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1 year ago

The transfer accomplished a split of commercial and non-commercial rights. Commercial rights to A8c, frozen at wp.com/.tv (no new products beyond that). Non-commercial rights to foundation so all open source parts of WP can run fully independent of any company.

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