Lou Gibson

Lou Gibson

@lougibson.bsky.social

Public and private sector PR and Communications, CIPR chartered | LGcomms Exec Committee | Accessibility | Gardening | Deaf | Welsh - not in that order.

480 Followers 249 Following 102 Posts Joined Apr 2023
1 year ago
Topic The Evolving Social Media Landscape: Panel Debate

For anyone working in public sector comms navigating the rapidly evolving social media landscape can be challenging. I'm looking forward to being part of the CIPR event panel exploring this on 10 March with @mandypearse.bsky.social, @danslee.bsky.social and others. www.cipr.co.uk/CIPR/Events/...

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1 year ago

Sure thing, welcome to BlueSky!

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1 year ago
OSF

🚨Paper alert 🚨

Do you wonder about how emotions influence climate-friendly outcomes?

@kimdoell.bsky.social and I have analyzed how 8 emotions influence climate beliefs, climate policy support, sharing climate messages, and climate behavior across 63 countries.

We found that... 1/

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1 year ago

I rely on captions a lot, I agree but would add that it's crucial captions are accessible, with sans serif font, an opaque background and large enough font size to work. Too often the contrast is poor or weird serif font is used.

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1 year ago
Looking up the grand marble staircase in Sheffield Town Hall with the balustrade topped with a magnificent red and gold flecked dragon and red and gold tasselled lanterns festooned from ornate light fittings and marble balustrade pillars. Truly majestic.

Bet you wish your office was this amazing! Still adorned with a majestic lunar new year dragon and lanterns, just stunning πŸ‰#Sheffield #LunarNewYear

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1 year ago

If people don't understand what you communicated you have broadcast. If they understand you've communicated. If you change a mindset or an action, you've connected.

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1 year ago

The new video feed feature is ok. What would make it good, or great? @bsky.app sort out auto generated closed captions so everyone can access video with speech whether open captions (burned in) are added or not. Be accessibility allies! Thank you. #accessibility #video

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1 year ago

@annacaig.bsky.social

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1 year ago

πŸ’―

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1 year ago

Take the wins where you can eh πŸ€”πŸ˜

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1 year ago
list of tropes with examples from social posts

Tropes, such as "Hidden Motives", are recurring narrative elements used to evoke familiar patterns in communication

Our #COLING paper uncovers that tropes are used in 37% of the social posts debating immigration and vaccination
πŸ“„ coling-2025-proceedings.s3.us-east-1.amazonaws.com/main/pdf/202...
πŸ‘‡

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1 year ago

I'm confused about why this is new? Misinformation and disinformation existed long before online channels. They just enable more people to spread it at pace to mass audiences which makes it harder to counter.

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1 year ago

Meta turning off systems that could accurately identify 90% of misinformation posts to stop them spreading.

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1 year ago

With the Online Safety Act requirements in the UK coinciding with Meta moves to remove fact checking (X already largely anything goes) and dis/mis and mal information increasing it's going to be challenging (not impossible) to safeguard people, reputation, trust and build credibility.

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1 year ago

This seems driven largely by politics in the US and China. It will be interesting to see how that impacts businessrs who operate in the EU affected by new ESG monitoring legislation.

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1 year ago

This post is not getting the love it deserves.

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1 year ago

This, and switching to an app which doesn't allow LGBTQ+ content.

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1 year ago
Preview
Crisis Issues in 2025 Join us at "Crisis Issues in 2025" to discuss the biggest challenges we'll be facing in the coming 12 months.

Almost 200 people have signed up to join me tomorrow at 12noon (GMT) to look at crisis issues to expect in 2025. There is still time to join. Check out the details here.

www.eventbrite.co.uk/e/1095927511...

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1 year ago
Preview
Infographic: Where False Information Is Posing the Biggest Threat This chart shows the rank of "misinformation/disinformation" among 34 risks for selected countries.

It is an international challenge ~ but while the US ranks at the bottom for health care, we're 2nd from the top for misinformation. www.statista.com/chart/31605/...

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1 year ago
Preview
Ros Atkins on...24 hours on Elon Musk's X timeline The BBC's Analysis editor, Ros Atkins, investigates Elon Musk's recent posts on X about grooming gangs - and looks at how one day unfolded on his timeline.

Elon Musk has had a lot to say about the grooming gangs scandal. We looked at 24 hours on Musk's X timeline and found a range of false and misleading information being amplified. www.bbc.co.uk/news/videos/...

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1 year ago

Well worth a read

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1 year ago

Much already discussed about this on here. It's not a surprising move, it is one to be prepared for if you manage social media. Some critical success factors to deal with disinformation.
- Adequayely resource monitoring and response
- Respond fast
- Be factual/use reputable, trusted sources

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1 year ago

I hear you! Our dog wants to be everyone's new best friend and she's giddy as a kipper, so we keep her on a short lead and manage her around everyone. Can you imagine if people behaved like jumpy dogs to each other πŸ˜¬πŸ˜‚

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1 year ago

This is one of the most stunning pieces of art I've ever seen. Beautiful and the artist has a super talent which has to be seen to be believed.

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1 year ago

Huge issue we face as communicators and in public sector generally, tackling disinformation which spreads rapidly. We need to respond robustly, on multiple fronts with factual info from trusted, credible sources. Building the trust ahead of time is essential though and not simple/quick.

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1 year ago

As a dog owner - not ok, allergic or not owners need to control dogs, people have genuine fear or dislike - which is fair enough. I like dogs but not jumping at me. Ditto cats or other animals though tbf.

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1 year ago
Under an azure blue sky dotted with delicate clouds a shore stretches across to the horizon, waves rolling in across a beach leaving shells behind. A hand holds a spiral shell with a chunk of the side missing, through the hole we can see a starfish curled around hiding. At sand level open clam shells left behind as the tide recedes lie across the beach stretching back towards the cloud dotted blue sky at the horizon.

Fab afternoon in the fresh north Wales air giving our dog her first trip to the beach and beach combing to find tidal treasures of shells and hiding starfish. #Beach #Wales #Sea

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1 year ago

Oh wow 😬

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1 year ago

There's a big leap of faith here that X are reporting accurately and honestly (or that any platform does).

"Based on third-party insights, X is losing millions of users every week...

...Yet, X itself, which is the only source of truly accurate X usage info, continues to report record usage"

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1 year ago

Interesting, not surprising. Have Bluesky indicated when they might release updated usage figures, by country ideally? Probably still some way off becoming a VLOP under EU regs but would be useful to see growth.

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