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Trey Titone

@treytitone.bsky.social

VP, Product Management @NBCUniversal. Programmatic advertising across Peacock and all NBCU properties. Also, founder @AdTechExplained. Views are my own.

129 Followers  |  173 Following  |  23 Posts  |  Joined: 07.08.2023  |  1.8041

Latest posts by treytitone.bsky.social on Bluesky

Purchase and Manage Domains Directly Through Bluesky - Bluesky We’re excited to announce a new feature that allows users to seamlessly purchase and manage domains directly through Bluesky.

Apparently selling custom domains as a user name. Sounds like a real moneymaker πŸ™„

bsky.social/about/blog/7...

06.12.2024 22:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Bluesky CEO Jay Graber Says She Won’t β€˜Enshittify the Network With Ads’ WIRED spoke with Bluesky CEO Jay Graber about the X competitor opening signups to all, how to crowdsource deepfake porn moderation, Jack Dorsey, and more.

Bluesky CEO has vowed to never "enshittify the network with ads" β€” does anyone actually believe this?

06.12.2024 22:36 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

I am surprised that Google or Amazon still haven’t teased enhanced conversational features using GenAI for their smart speakers yet. Getting something like the real-time ChatGPT conversation feature will be an absolute game changer for Alexa and Google Home devices.

04.12.2024 10:35 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 2    πŸ“Œ 1
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Employee lawsuit accuses Apple of spying on its workers | Semafor The suit alleges Apple forces employees to give up their personal privacy rights and surveils them through iCloud accounts and non-work devices.

A current Apple ad tech employee accused the company of spying on him and other employees via their personal iCloud accounts and forbade him from participating in any public speaking about digital advertising.

www.semafor.com/article/12/0...

03.12.2024 18:44 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Why don’t advertisers care about universal creative IDs? We can all live in blissful creative identification harmony if you register your damn creatives.

03.12.2024 17:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

1Password. I like that it does everything I need it to do (including passkeys), works across browsers, and it’s free. Sucks that Apple has to take out business models (similar to Day One with their new Journal app) but if it works it works.

28.11.2024 17:18 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Love Monarch as well. For me, it’s the new Apple Passwords app and ChatGPT. Worst app goes to Sonos.

28.11.2024 16:46 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

He does love his uncomfortable angles

23.11.2024 21:59 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Smart move. This will likely be remembered as the first use of AI in a major commercial, which will soon be how most ads are made.

22.11.2024 03:17 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The Trade Desk Ventura: When Efficiency Calls An analysis of The Trade Desk's strategy to create a CTV operating system

This is my analysis of The Trade Desk's strategy to create Ventura, a new CTV operating system. I include many excerpts from TTD CEO Jeff Green's recent visit on The Current podcast, along with my thoughts and takeaways.

www.adtechexplained.com/p/the-trade-...

21.11.2024 13:47 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I wonder what percentage of Bluesky users understand how the decentralized aspects of Bluesky work β€” because I do not.

21.11.2024 06:10 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

I feel like Google would prefer to eject Chrome into the sun than let TTD buy it.

19.11.2024 15:55 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

So you don't think there's any value in a publisher or SSP applying what they know about a user (and the DSP may not know) to a transaction?

19.11.2024 14:54 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Disclosure is the difference between fraud and insight.

19.11.2024 14:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

So it’s okay for a DSP to bridge an ID themselves (device graph), but an SSP can’t do it even if they flag it as bridged? If the SSP has additional probabilistic insight, why not leverage it?

19.11.2024 14:17 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

I’d have to imagine that being unable to buy their way back is a stipulation. This could also be one of several remedies.

19.11.2024 13:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Mozilla makes 86% of its revenue from a search deal with Google.

19.11.2024 02:52 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

What is the value of an independent Chrome?

19.11.2024 02:44 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0

I hope it scales better than their live streaming infrastructure.

19.11.2024 02:38 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Which challenge? If they spin off Chrome, Google can no longer force Google search to be the default, so I’d count that as a win.

19.11.2024 02:34 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I think certain types of people thrive in person, but there is absolutely no reason you cannot grow your career full-time remotely if you are intentional about it.

17.11.2024 17:42 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

Are we trying the BlueSky thing again?

17.11.2024 16:36 β€” πŸ‘ 7    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0

Poor Bluesky never stood a chance after Threads launched.

07.08.2023 14:50 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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