The $100k mindset shift:
Stop selling:
- Your time
- Your services
- Your availability
- Your energy
Start selling:
- Your expertise
- Your solutions
- Your systems
- Your transformation
The gap? Your positioning.
@nickzv.bsky.social
Teaching online creators how to land 6-figure clients online by building a personal brand. - Over 70,000 followers across several online platforms (X, LinkedIn, Reddit). - Built a 15-person agency from scratch without sending a single outreach email
The $100k mindset shift:
Stop selling:
- Your time
- Your services
- Your availability
- Your energy
Start selling:
- Your expertise
- Your solutions
- Your systems
- Your transformation
The gap? Your positioning.
Signs you're about to level up:
Clients seek you out
Price isn't the issue
Results compound naturally
Work feels effortless
Growth becomes inevitable
Success isn't loud. It's obvious.
What $100k/month earners know:
Clarity beats creativity
Systems beat hustle
Focus beats options
Value beats volume
Leverage beats labor
But you won't hear this from the "hustle harder" crowd.
The brutal truth about online business:
90% will fail because:
They want followers > customers
They want fame > fortune
They want shortcuts > systems
They want easy > effective
They want perfect > profitable
Success isn't sexy. It's systematic.
Why most businesses stay stuck:
They sell services (not solutions)
They chase clients (not systems)
They copy others (not innovate)
They fear growth (not stagnation)
They avoid change (not embrace it)
Your business grows when you do.
The personal brand timeline:
Month 1-3: Nobody cares
Month 4-6: Critics laugh
Month 7-9: Peers watch
Month 10-12: Industry notices
Year 2+: "Overnight success"
Trust the process. The timeline is real.
Hard truth about online success:
Nobody cares about:
Your fancy website
Your perfect logo
Your MBA degree
Your clever bio
They care about:
Can you solve their problem?
Can you deliver results?
Can you make their life better?
Everything else is noise.
The creator's journey:
Phase 1: Copy everyone
Phase 2: Find your voice
Phase 3: Build your style
Phase 4: Others copy you
Phase 5: Set new standards
Most quit at Phase 1 because they're too busy comparing instead of creating.
The reality of online income:
Year 1: Side hustle ($0-30k)
Year 2: Full time ($30-80k)
Year 3: Systems ($80-150k)
Year 4: Scale ($150k+)
Year 5: Freedom
But everyone wants Year 5 results with Day 1 effort.
Silent signals you're ready to scale:
Clients find you
Referrals flow naturally
Price rarely comes up
Results compound monthly
Work feels effortless
If this isn't happening, you're still playing the wrong game.
Why most creators stay broke:
They want fans (not customers)
They want likes (not sales)
They want praise (not profit)
They want easy (not effective)
The freelancer trap:
Trading time for money?
You built a job.
Selling done-for-you?
You built a practice.
Creating scalable solutions?
You built a business.
Know the difference. Make the choice.
Signs you're still playing small:
You check competitors daily
You copy instead of create
You fear raising prices
You accept average clients
You avoid hard decisions
The gap between you and success?
The courage to play your own game.
Your business isn't failing because:
Your market is saturated
Your niche is crowded
Your timing is wrong
Your prices are high
It's failing because you're still playing not to lose instead of playing to win.
The personal brand myth:
Everyone says "build a personal brand"
Nobody tells you:
First 1000 posts might flop
First 10 offers might fail
First 100 ideas might suck
But each "failure" is market research.
Each "no" is redirection.
Each "flop" is feedback.
Success is built on ignored posts.
The reality of building online:
Month 1-3: Confusion
Month 4-6: Clarity
Month 7-9: Consistency
Month 10-12: Confidence
99% quit in phase 1
1% become inevitable in phase 4
The 6-figure freelancer checklist:
β Clear positioning
β Single target market
β Signature solution
β Value-based pricing
β Automated systems
But the real secret?
Having the courage to say no to everything else.
How to guarantee failure online:
- Wait for permission
- Chase perfection
- Copy everyone else
- Hide your personality
- Play it safe
Why your content isn't converting:
You talk about you (not them)
You focus on tactics (not transformation)
You sell features (not freedom)
You copy others (not create value)
The market pays for solved problems, not recycled advice.
The freelancer's evolution:
$0-30k: Learn the craft
$30-60k: Find your niche
$60-100k: Build systems
$100k+: Create leverage
Most stay stuck at level 1 because they're afraid to specialize.
What clients actually buy:
Not your time - your transformation
Not your service - your solution
Not your features - your future
Not your process - your promise
Stop selling what you do. Start selling where you take them.
Why most personal brands fail:
- They copy instead of create
- They follow instead of lead
- They react instead of build
- They sell before they serve
- They quit before they win
Success leaves clues. But you have to stay long enough to see them.
Three signs you're playing too small:
You're still trading time for money
You're still saying yes to projects you hate
You're still afraid to charge what you're worth
The market rewards courage, not comfort.
What 7-figure creators know that you don't:
- Consistency beats perfection
- Execution beats strategy
- Simplicity beats complexity
- Action beats analysis
- Results beat credentials
Your success isn't hiding in another course. It's waiting in your actions.
Client acquisition is simple:
- Create so much value upfront that charging money feels like a favor
- Build systems that run without you
- Price yourself out of desperation
- Only take clients who energize you
Most freelancers are broke because they're playing defense:
- Refreshing job boards
- Praying for referrals
Here's how to play offense instead:
1. Pick one platform (Twitter/LinkedIn)
2. Share your best thinking daily
3. Build a clear system that gets results
4. Show your work publicly
The only kajabi course you need:
Identify problems worth solving
Create solutions that work
Prove they create value
Package them properly
Price them premium
Sell them directly
Save your $2000.
The reality nobody talks about:
Building a personal brand?
90% of your content won't hit
90% of your ideas won't work
90% of your posts won't convert
But that 10% that works?
It'll make you more than most make in a year.
Signs you're positioning correctly:
Clients find you
Price rarely comes up
Deals close faster
Results compound
Referrals flow in
If this isn't happening, you're still playing the wrong game.
What I learned from 100+ client calls:
High-ticket clients don't buy because of:
Your credentials
Your experience
Your process
Your features
They buy because you make their expensive problems disappear.