Irene Creates

Which cookie do you prefer? 🍪

- Cookie A
- Cookie B

(I’ll explain the psychology behind your choice in the comments 👀)

Ever notice how you look something up once… and then it’s everywhere? 👀

That’s the Baader-Meinhof Phenomenon (aka the frequency illusion).

Your brain starts spotting it more, even though it was always around.

We’ve all been there 👇

“This product makes no sense!” Still buys it because it looks pretty.

That’s the Aesthetic-Usability Effect.
Good design makes us forgive flaws.

I broke down how to use it in UX in my newsletter: bit.ly/45SOL3u

Meme of an Uno card that says 'Create a unique AI interface OR draw 25,' with a man holding a huge hand of cards labeled 'Every AI company.' The joke is that AI companies all choose to copy the same interface instead of creating something new.

Ever noticed how ChatGPT, Gemini, and Perplexity all look the same? 👀
They all have the same chat box.

This is because of the Fluency Effect: when something feels familiar, our brains trust it more.

Curious why ‘sameness’ actually works…? I broke it down in my newsletter: bit.ly/41Oa054

Just add a face’ isn’t the magic trick anymore. 🪄

Yes, our brains pick up faces instantly, but those polished stock smiles have become background noise.

I wrote about how to actually use faces in a way that adds meaning in my latest newsletter: bit.ly/45ln7gw

Makes sense. Our brains are wired to notice the shiny stuff first. I looked into it, and psychologists call it the Aesthetic–Usability Effect.

Pretty often gets mistaken for usable.

Yes! It’s wild how often we forget that good design is about the user.
Do you think it’s more lack of training or just pressure to ‘look good’ for the portfolio?

That’s called the Ostrich Effect!
When your brain dodges bad news to protect you from stress.
The problem is that it often makes things worse.

That’s why smart UX is all about making complex information easier to understand.

Read how to apply it in UX here: bit.ly/3HcbWxu

How I'm (Actually) Learning to Be in the Moment Edition #1 of “This Month in My Head”: The month I stopped putting joy on hold.

Feel like you can’t rest unless you’ve earned it?
Same. I’ve spent years bullying myself in the name of “being better.”

Always doing more. Never enough.

But now, I am learning to let joy in. without guilt.

This one’s for the overachievers who are tired.
Let’s recover together. ✨

bit.ly/3EX8h5l

Working in a coffeeshop

🚨 I gave DocuSign’s landing page a 3/10 — but they still dominate a billion-dollar market.

So I asked myself: How? 🤔

This week, I dug into the strategy behind DocuSign’s insane growth!

The newsletter goes live on Monday at 8 am CET. 💫

How to Tell If Your UX Is Good (Without Eye-Tracking or Fancy Data) Edition #49, 4 quick checks that reveal what your users actually see

👀 Is DocuSign’s UX failing users? I put it through 4 quick tests to find out!

🚨 First impressions? Headline stands out, CTA fades.
📉 Squint test? Key actions don’t pop.
🔎 Thumbnail test? Small screens lose details.
📱 Mobile test? Hard-to-reach buttons.

See the breakdown 👉 bit.ly/3Dl6vdt
#webdesign

A computer screen displaying a UX analysis in progress, showing a breakdown of DocuSign’s mobile design with visuals of a website, thumb zones, and usability notes. A pink and white keyboard is visible in the foreground, along with a pink-themed desk setup.

How to Test Your UX (No Eye-Tracking Needed)⁉️

I ran 4 quick UX tests on DocuSign’s design—no fancy tools, just simple ways to spot usability issues.
Let’s just say… not everything passed. 😬

Full breakdown drops Sunday at 7 PM on #substack. Stay tuned

#uxdesign

Thanks! Glad you liked it Frank 😊

I Analyzed Wise’s Landing Page. Here’s Where They’re Losing Users! Edition #48, A landing page should build trust and drive action—does Wise’s do both?

You’ve got 15 seconds to hook visitors.

Wise sells “money without borders,” but does its above-the-fold section actually deliver—or is it quietly losing conversions?

I broke it down:
✅ What works
❌ What doesn’t
💡 Lessons you can use

Full teardown ⬇️
irenemumtaz1998.substack.com/p/i-analyzed...

YOU ARE ON FIRE girlll 🔥🔥🔥

Thank you so much Nikaaa!!
I am saving this template :p

Work in progress for my Newsletter🔥🌟

I am trying something new this time, analysing an app’s pricing page from a neuromarketing point of view 🧠

#buildinginpublic

Yeahh! Always play the long game

Let’s see if you fall for the decoy effect 😆

Check out the faces below—who do you like the most? 🧐

Yeaaaa...being around nature healss me!

How do I overcome creative blocks?

I do nothing.

Nothing all day.

I stop trying to be productive and creative.

Maybe I read a book, watch some TV, go take a walk.

Cos sometimes you just need rest.

It is okay to rest.

"If you get tired, learn to rest, not quit."

The screenshot talks about how honeybees aren’t fooled by the “phantom decoy effect,” a trick that influences human choices. While unavailable options (like sold-out items) can sway us, bees simply move on to find better options.

Honey bees might be better shoppers than us! 🐝💡

While sold-out items trick us into picking second-best, bees don’t fall for it. They just move on and find better options! 🛍️✨

#behavioraleconomics #neuromarketing

Love this one Jim!

My mantra for 2025 is:
You can do anything, but not everything.

What's your 2025 mantra? 😁

#buildinginpublic

New to Bluesky, so here’s a quick intro!

My name is Irene and
🇫🇷 I moved to France 4 years ago for my master’s degree
📚 I studied history, political science, management & marketing
💅🇩🇪 I love doing my nails, reading Substack, and learning German

And You?