Sarah Schwartz

2021Co. x Tommy Bahama When a small-ish stationery maker collaborates with an enormous, legendary retail brand, that’s cause for a paper nerd celebration — but in this case, I’m officially in full swoon mode!…

This week, #2021co announced an exclusive and ongoing collection of elevated paper goods with lifestyle brand #TommyBahama — and unsurprisingly, the offerings deftly translate the brand’s relaxed yet refined island life concept into sensational stationery form. thepapernerd.com/2021co-x-tom...

For 24 years, #VickyBarone has licensed her work to big card brands like American Greetings. Her thousands of cards have generated millions of dollars, but now Vicky has officially entered the stationery spotlight solo with her own fabulous brand, #baroneandco. evergreenpodcasts.com/the-paper-fold

All the Skinny on Gilmore & Friends If you are a dog person, you are in the majority. According to the American Pet Products Association (APPA), 51% of US households — numbering some 68 million! — own a dog. And for this community, c…

If you haven’t experienced the enchanting world that is @gilmoreandfriends.bsky.social, time to change all that. I interviewed its #fabulous #founder on #thepapernerd — and dog-themed #stationery is the next best thing to frolicking with an actual canine! thepapernerd.com/all-the-skin...

Part 2 of my interview with the fantastic Anna Bond of @riflepaperco.bsky.social is out! Listen + subscribe to #thepaperfoldpodcast: evergreenpodcasts.com/the-paper-fold

This is literally Journalism 101. Anyone who doesn’t know this is blogging.

Warm-weather finds from #ShadesofExpressionDesigns don’t just celebrate Summer as it deserves, this all-American brand’s offerings enable the vibe to live on into posterity — preserving this moment forever the way only #stationery can.
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Back to CSF: A Q+A with Tyler McCall Today I’m sharing the third article from Paper Nerd At Large + Extraordinaire Debra Skinner. Debra’s earlier coverage focused on the lead up to and the aftermath of the fabulous first annual …

“Stationery isn’t just a hobby,” writes #papernerd at large Debra Skinner. “For stationery-loving Chicagoans, it’s a third space, a community + a lifestyle.” On #thepapernerd she interviews Tyler McCall, founder of Paper & Pencil Chicago and Chicago Stationery Fest. thepapernerd.com/back-to-csf-...

When started #thepaperfoldpodcast, Anna Bond of Rifle Paper Co. was at the tippy top of my dream guest list. Now I can finally share that a lot of the brand's backstory even surprised me! Listen in + subscribe: evergreenpodcasts.com/the-paper-fo...

The woman-owned, Chicago brand Drawn Goods has already established itself as a consumer favorite, no easy feat in a crowded stationery market. Check out my Q&A with its fabulous founder Becca Gore and check out her work today on #thepapernerd. thepapernerd.com/all-the-sket...

A Mother’s Day Mailing Update Several weeks back, I shared a post seeking donations of Mother’s Day cards and stamps for Nicole Juranek, a community college professor, mom, wife — and enormous advocate for those behind ba…

I recently invited the #stationery community to help Nicole Juranek, a prison volunteer wanting every inmate's mother, grandmother, or matriarch to receive a Mother's Day Card. Today I'm happy to share that #thanks to 12 incredible #makers — Nicole mailed over 200! thepapernerd.com/a-mothers-da...

Slow Living, Stitch by Stitch Stationery-Core has officially taken hold, as I pointed out in my most recent Stationery Trends editor’s letter, but it is really just a small part of a larger slow living offline movement. S…

What do #stationery and #stitching share? As Debbie of @stitchedstories.embroidery points out, both “fuel the #storyteller in you.” Head on over to #thepapernerd for my cross-examination of the mindful creative community Debbie has built, one stitch at a time! thepapernerd.com/slow-living-...

A Glimpse into the Spring Issue Every Spring Issue of Stationery Trends is extra-special to me, as each marks the publication’s anniversary. Yes, 17 years ago, in Spring 2008 — a time when one publication after another was …

For the #Spring Stationery Trends (our 68th!) I reviewed 221 multi-image submissions + selected just 109. Now I'm sharing my #creativeprocess on #thepapernerd to show how stationery and gifts can reflect connect and sustain us, especially in unpredictable times. thepapernerd.com/a-glimpse-in...

In part 2 of my #PaperFoldPodcast chat with Anthropologie specialty buyer Sally Diguette, she discusses her perpetual hunt for distinctive designs from small quirky makers. That's often where the brand's dedicated fans find the connection and community they seek! thepapernerd.com/portfolio/sa...

CSF: A Love Letter to + from the Community Today is actually your lucky day. That’s because I’m sharing (and you’re reading) the second article in a series from Paper Nerd At Large + Extraordinaire Debra Skinner. TPN reade…

At Chicago Stationery Fest, “There was a constant feeling of camaraderie and joy—the kind that comes from meeting like-minded people who love the same things you do, “ wrote Debra Skinner. Check out her visual diary + experience the sold-out fest’s #stationery magic! thepapernerd.com/csf-a-love-l...

Thomas Lélu x gry mattr I first got acquainted with gry mattr a few years back — and I pretty much fell in love with every last item. Founded by Joe Mimram — creator of Club Monaco, Joe Fresh and Alfred Sung — every unclu…

The #grymattr collab with the French artist #thomaslelu elevates daily essentials into functional art. So while I cannot give you a coffee a tattoo or a vacation, head on over to #thepapernerd to see how this #handscribbled collection came to #limitededition life. thepapernerd.com/thomas-lelu-...

This week, Taco Tuesday is Taco Friday. That’s when #papertacos takes a dip in the #SharkTank ABC. I’m so proud to share an #exclusive #interview with its Owner Jesús Ruvalcaba on #thepapernerd today. #Goodluck Jesús! thepapernerd.com/tacos-in-the...

TY Sally Diguette, @anthropologie.bsky.social buyer + consultant, for dropping in The Paper Fold Podcast. How does Sally define the Anthropologie magic — and what catches Sally’s eye? Listen in: thepapernerd.com/portfolio/sa...

My ST Winter Market Reports The Winter markets I visited in January and February — Atlanta Market, Shoppe Object, and NY NOW — are officially over, and as of this week Stationery Trends (ST) has shared my three market reports…

Walk @americasmartatl @shoppeobject *and* @ny_now — no boarding or press pass required. I’ve shared all my @stationerytrend winter market reports on #thepapernerd for an #irresistible #cantmiss #captivating #cavalcade of #cuttingedge #gift + #stationery design! thepapernerd.com/my-st-winter...

Huge thanks to Catherine Hildner of Kitty Meow Boutique, now part of Shade Tree Greetings, for dropping in #thepaperfoldpodcast! A smart entrepreneur knows when to move on — and I actually helped jumpstart the process at the winter NY NOW 2024. Listen in: thepapernerd.com/portfolio/ca...

Can an acorn remind us of our limitless potential? For Daniela of #TheAcornsProject, the answer is a resounding yes. Each Mystique Box connects you to not just #nature — but your OWN nature. Head on over to #thepapernerd for my Q+A with this #fantastic founder! thepapernerd.com/acorns-all-t...

All The World, on Your Walls My niece, who just completed all her education and started her first “real” job — as a veterinarian! — recently moved into her first “real” apartment. When my daughter Veron…

If you have empty walls to fill — or even a bare spot begging for eye candy — a prolific cache of vibrant imagery awaits at #shadesofexpressionsdesigns! thepapernerd.com/all-the-worl...

Marvelousness per usual 😍😍

How better to kick off January — and the 8th season of #ThePaperFoldPodcast — than with Susan January, a bona fide stationery legend? thepapernerd.com/portfolio/su...

The Keepsake Card album from Posterity Paper is a paper nerd must, but also a two-decade-long dream. “If things aren’t coming together, maybe your experiences today can indirectly impact that dream,” Tiffany wisely advises in my quick Q&A with her on #thepapernerd. thepapernerd.com/the-essentia...

Barone & Co.: A Brand is Born Happy New Year, nerds! For me, a fresh new year means fresh new brands to discover and enjoy — and it’s my distinct pleasure to introduce one of the brightest new stars under the stationery s…

Today it’s my pleasure to introduce a bright new star under the #stationery sun. Meet #baroneandco — an all-American, woman-owned house of paper brought to vibrant life by the already prolific Vicky Barone. Click through for a Q+A with the marvelous maker herself! thepapernerd.com/barone-co-a-...

Dave loves forced birth, especially when minors, rape, incest — or any combination of the three — is involved. Blessed is the fruit, amirite Dave?

Thank you #pennypost and #meanttobecalligraphy for dropping in #thepaperfoldpodcast to take us behind the #loveisblind scenes — AND spilling on the world's first nuptial letter-writing station! thepapernerd.com/portfolio/mi...

The 1st Annual Paper Nerd Gift Guide Before I started working my first annual Stationery Trends gift guide last summer, my colleague Carly McFadden pointed out that technically, every issue of Stationery Trends and Gift Shop Plus (and…

thepapernerd.com/the-1st-annu...

And isn’t that the entire point of gifting (and self-gifting)? Click through to see my finds from #Kaweco #RiflePaperCo. #TeaForté #mt.maskingtape #HachetteBookGroup #PoppyandPout #CMYCubes + #MyPapercutForest

Thus for my personal guide, I have experienced (often as a repeat customer) every brand featured. Every last bit of swag promises to make both your writing and living experiences that much more seamless, positive and enjoyable.