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Kate Hartley

@katehartley.bsky.social

Crisis communications, PR, co-founder, Polpeo. Author, Communicate in a Crisis. Co-host of ‘What Just Happened’ Polpeo podcast

460 Followers  |  273 Following  |  35 Posts  |  Joined: 12.02.2024  |  2.5307

Latest posts by katehartley.bsky.social on Bluesky

Image shows a screenshot of Meta Llama text, which reads: 
Fact-checking is crucial in mitigating the risk of bias and misinformation in AI. Here are some reasons why:
Benefits of Fact-Checking
Verifying accuracy: Fact-checking helps verify the accuracy of information used to train AI systems, reducing the risk of perpetuating misinformation.
Detecting bias: Fact-checking can detect biases in data, algorithms, or AI-generated content, enabling corrective action.
Building trust: Fact-checking helps build trust in AI systems by ensuring that information is reliable and accurate.
Improving decision-making: By providing accurate information, fact-checking enables better decision-making and reduces the risk of adverse consequences.

Image shows a screenshot of Meta Llama text, which reads: Fact-checking is crucial in mitigating the risk of bias and misinformation in AI. Here are some reasons why: Benefits of Fact-Checking Verifying accuracy: Fact-checking helps verify the accuracy of information used to train AI systems, reducing the risk of perpetuating misinformation. Detecting bias: Fact-checking can detect biases in data, algorithms, or AI-generated content, enabling corrective action. Building trust: Fact-checking helps build trust in AI systems by ensuring that information is reliable and accurate. Improving decision-making: By providing accurate information, fact-checking enables better decision-making and reduces the risk of adverse consequences.

I just asked Meta's AI about the risks of bias in AI, and it tells me it's important to have diverse and representative data and human oversight/review to mitigate risks including erosion of trust. Also that fact-checking is critical in mitigating bias, including human fact-checking. The irony

10.02.2025 18:58 — 👍 3    🔁 0    💬 0    📌 0
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Bias in AI amplifies our own biases Artificial intelligence (AI) systems tend to take on human biases and amplify them, causing people who use that AI to become more biased themselves, finds a new study by UCL researchers.

Researching AI bias, and came across this research from UCL. Short version: if you look at biased data from AI, you're more likely to take on that bias, and you may use it to train AI, leading to more bias. And repeat. www.ucl.ac.uk/news/2024/de...

10.02.2025 18:38 — 👍 2    🔁 0    💬 0    📌 0

We need diversity more than ever, and particularly in managing a crisis. Bringing together different experiences and thinking leads to better outcomes for business

03.02.2025 11:14 — 👍 3    🔁 1    💬 0    📌 0

This is fascinating. Thank you @shayonislynn.bsky.social for spotting it

07.01.2025 10:00 — 👍 1    🔁 0    💬 0    📌 0
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Independent Thinking Politics Podcast · 3 Seasons · Updated weekly

This is a really good analysis of what’s next for Syria, from the @chathamhouse.bsky.social team including the always brilliant @haidhaid22.bsky.social Worth a listen podcasts.apple.com/gb/podcast/i...

18.12.2024 11:25 — 👍 0    🔁 0    💬 1    📌 0

Thank you Alan!

14.12.2024 07:02 — 👍 1    🔁 0    💬 1    📌 0
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78% of employees bring their own AI to work (BYOAI), says ex No 10’s Peter Heneghan at the Athens Corporate Comms conference - fairly shocking stat that shows how badly we need policies and strategies about which tools we use and how

12.12.2024 14:38 — 👍 3    🔁 1    💬 0    📌 1
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Fantastic to hear from industry colleagues who I admire hugely at the Corporate Communciations conference in Athens @farzanabaduel.bsky.social @richardbagnall.bsky.social and @jrgerlis.bsky.social

12.12.2024 13:10 — 👍 5    🔁 0    💬 0    📌 0

Thank you Jon!

12.12.2024 13:06 — 👍 1    🔁 0    💬 0    📌 0

💯 agree with this!

03.12.2024 22:35 — 👍 1    🔁 0    💬 0    📌 0

Thanks Chris! It’s a fantastic book and a great example

03.12.2024 18:09 — 👍 0    🔁 0    💬 0    📌 0
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Why every crisis team needs a challenger, holding the team to account | Polpeo When we run simulation exercises, almost every team says the same thing: “We were too slow to act. Time ran away from us!”

One of the things teams always say to us during a crisis simulation is “We were too slow - we thought we had more time!” There’s a reason for that. And it’s why we all need a challenger in our crisis teams - to keep time and hold us to account polpeo.com/why-every-cr...

03.12.2024 17:53 — 👍 4    🔁 1    💬 2    📌 0

It’s terrifying

30.11.2024 21:33 — 👍 0    🔁 0    💬 1    📌 0

That looks amazing.

30.11.2024 18:19 — 👍 1    🔁 0    💬 0    📌 0
A picture of a boxer puppy taken with a phone, with an auto suggestion that it could be a photo of Donald Trump

A picture of a boxer puppy taken with a phone, with an auto suggestion that it could be a photo of Donald Trump

I think my phone suggestion of who might be in this photo is unfair to the boxer puppy

30.11.2024 18:18 — 👍 0    🔁 0    💬 0    📌 0

Hello! Lovely to see you here. It’s so much nicer than X (for now at least)

28.11.2024 07:20 — 👍 1    🔁 0    💬 1    📌 0

Fascinating insight into what we should be worried about by the amazing @lucygobag.bsky.social - her book When the Dust Settles is the best crisis preparedness book I’ve ever read.

27.11.2024 18:40 — 👍 6    🔁 1    💬 1    📌 0

Does Brio look secretly relieved?

26.11.2024 22:56 — 👍 1    🔁 0    💬 1    📌 0

Oh. That’s not good

26.11.2024 21:20 — 👍 1    🔁 0    💬 1    📌 0

Can’t see enough of Brio. How is cat nemesis?

26.11.2024 08:27 — 👍 1    🔁 0    💬 1    📌 0

You know I always have a crown handy

25.11.2024 20:07 — 👍 1    🔁 0    💬 1    📌 0

I’m having that put on a business card!

25.11.2024 12:20 — 👍 1    🔁 0    💬 1    📌 0
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Gorgeous but flooded commute today

25.11.2024 10:28 — 👍 1    🔁 0    💬 0    📌 0

Both on there!

24.11.2024 10:31 — 👍 1    🔁 0    💬 1    📌 0

Definitely not. And we need more dog pictures in our lives right now

23.11.2024 19:22 — 👍 6    🔁 0    💬 1    📌 0

Absolutely love this. And what a weekend to be in FT Weekend!

23.11.2024 10:31 — 👍 1    🔁 0    💬 0    📌 0

Yes to all of this. It’s a massive project (one we’re doing right now) to fully understand the implications of team/company-wide adoption, and balance benefit with risk (bias, hallucination, environmental impact, security) - totally different to finding ad hoc uses and experimentation. Great piece.

23.11.2024 09:48 — 👍 2    🔁 0    💬 1    📌 0

Great call. It's such a toxic place

22.11.2024 17:38 — 👍 2    🔁 0    💬 0    📌 0

I’m starting a crisis comms starter pack here (go.bsky.app/Nb3ZjhF) - it’s early days but recommendations very much welcomed! A lot of crisis experts are not in Bluesky yet so I’ll keep adding as they join

22.11.2024 09:29 — 👍 23    🔁 4    💬 7    📌 1

Love spray mounts at dawn 😂

20.11.2024 22:05 — 👍 2    🔁 0    💬 0    📌 0

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